14 Best Affordable Rank Tracking Tools for Small Businesses

Having a good online presence is crucial for any small business. That’s how you get to earn your niche in your field. Check out this article to know the best affordable Rank Tracking tools to ease the task of promoting business growth organically for free.

Budding businesses may be on a small scale now, but it’s always meant to grow and expand. And, along with this comes the need to stay ahead of the competition. As a small business, it’s much needed to increase your online exposure. That’s exactly what the SEO specialist strives for, to drive more organic traffic to the website with the help of popular keyword-tracking tools.

These best rank-tracking tools can show a lot more than your website’s search rankings. And this is the reason why SEO specialists rely on the best rank-tracking tools for the benefit of optimizing a site and enhancing its SEO performance. As a result, they can help to boost a site’s traffic. So, I’ve gone ahead and explored, tested, and compared the 14 best affordable rank-tracking tools in this article.

Why is Rank Tracking important for small business owners?

Rank tracking is the continuous process of monitoring a website’s search engine ranking positions (SERP) using specific keywords and phrases. It involves periodic checking of a website’s performance on the search engine results pages for the keywords that are most relevant to their business. The higher a website ranks for these keywords, the more likely it is to attract clicks from potential customers and generate leads.

Also, rank tracking provides small business owners with a competitive advantage. By keeping a close eye on their competitors’ ranking positions, small business owners can identify areas where they need to improve their SEO strategy to stay ahead of their competition.

They can also learn from their competitors’ strategies and tactics, so they can improve their SEO efforts and attract more organic traffic to their websites. This way rank tracking is critical to an effective SEO strategy, particularly for small business owners. Though they often operate in highly competitive markets they have limited marketing budgets making it impossible to afford expensive rank-tracking tools.

For small business owners, rank tracking is particularly important because it helps them with,

• By monitoring their website’s ranking positions, small business owners can identify areas where they need to improve their SEO strategy and focus their efforts on the most effective keywords and phrases.
• Stay ahead of their competitors and attract more organic traffic to their website.
• Gain valuable insights into their target audience’s search behavior.
• By analyzing the search terms that people are using to find their websites, small business owners can gain a better understanding of the customer’s needs and preferences.
• Optimizing their website’s content and improving their overall SEO strategy to better meet their customers’ needs.
• Measuring the effectiveness of their SEO efforts and adjusting their strategy accordingly.
• Identifying which tactics are working and which ones are not, so they can adjust their strategy and optimize their efforts for better results.

Does this mean they’ve to compromise with effective keyword monitoring and data accuracy? No! Not anymore. They can always opt for the best affordable rank tracking tools that exceed the expectation of SEOs with their performance, Ui interface, and data accuracy.

Related: 10 Excellent Content Writing & Analysis Tools for SEO Blog Writers.

Key factors to consider while choosing Rank Tracking Tools

When it comes to selecting an economical rank-tracking tool for small business owners, several key factors should be considered. These factors can help businesses choose a tool that meets their specific needs and provides them with the insights and data they need to optimize their SEO strategy. Some of the key factors to consider when selecting an economical rank-tracking tool are:

Cost:

Cost is often the most important factor for small business owners. While expensive rank-tracking tools may offer more advanced features and capabilities, an economical rank-tracking tool should still provide businesses with the essential features they need at an affordable price.

Ease of use:

The rank-tracking tool should be user-friendly and easy to use, even for those who may not have extensive experience in SEO. The tool should have an intuitive interface that makes it easy to set up and use, with clear instructions and helpful resources.

Accuracy:

The rank-tracking tool should provide accurate data and insights into a website’s search engine visibility. It should be able to track a website’s ranking positions for specific keywords and phrases accurately, providing businesses with the information they need to optimize their SEO strategy.

Features:

An economical rank-tracking tool should offer essential features such as keyword tracking, competitor analysis, and reporting. While it may not offer as many advanced features as expensive tools, it should keep providing businesses with the necessary data and insights to optimize their SEO strategy.

Customer support:

The rank tracking tool should offer excellent customer support, with responsive and knowledgeable support staff who can assist businesses with any questions or issues they may have. It’s essential to choose an affordable rank-tracking tool with reliable customer support to ensure that businesses can get the help they need when they need it.

Integration with other tools:

An economical rank-tracking tool should be able to integrate with other tools and platforms, such as Google Analytics and Google Search Console. Integration with other tools can provide businesses with more comprehensive data and insights into their SEO strategy, helping them to optimize their efforts more effectively.

Selecting an affordable rank-tracking tool requires businesses to consider a lot more than the above-stated factors. By considering these factors, businesses can choose a tool that meets their specific needs and provides them with the data and insights they need to optimize their SEO strategy effectively.

With the genuine and affordable rank tracking tool, small business owners can monitor their website’s ranking positions, improve their SEO strategy, and attract more organic traffic to their website, helping them to achieve their business goals.

14 Best Affordable Rank Tracking Tools for Small Businesses

Luckily, there are numerous Rank Tracking Tools available on the market that can ease the burden and provide valuable insights into your website’s performance. With so many options to choose from, it can be difficult to determine which tool is right for your business. That’s why we’ve compiled a list of the 14 best affordable Rank Tracking Tools for small businesses.

Each tool on this list offers unique features and benefits, allowing you to select the one that best meets your needs. These tools offer an affordable solution for small businesses looking to boost their online presence and climb the search engine ranks.

1. Serpple

Serpple is my first pick for the best and most affordable rank-tracking tools you can use irrespective of the size of your business. With it, you’ll have access to the largest keyword database and the choice to analyze important indicators like your competitors’ keywords, and keyword explorer, and monitor your site ranking.

Features:

• Accurate Rank tracker to monitor keyword positions and win rich SERP features.
• Competitor Tracker is built with advanced algorithms to eye on your contemporary’s progress and strategies.
• The Keyword Explorer module is the most requested module by Serpple users, that provides accurate data after an in-depth analysis of your queries.
  Data Refresh on-demand to guarantee accuracy. Along with the automated refresh that 
• takes place every day at an appointed time the tool also allows you to refresh the data
• tracked anytime you need.
• An affordable tool with more features and renowned data accuracy.
• Above all the Dashboard graphs are an excellent way of visualizing your SEO impacts at a glance.

Pricing:

• Starter: $1 per month.
• Pro: $9 per month.
• Expert: $39 per month.
• Legend: $69 per month.

2. Mongools

This rank-tracking tool will be my second pick. Mongools lets you do all the required critical SEO tasks (keyword research, competitive intelligence, and backlink analysis) at a more affordable price than other popular ranking tools like Ahrefs and Semrush.

Features:

• Easy to use interface.
• Excellent UX and visualizations make this tool more understandable for newbies.
• Right Keyword research tool to generate content ideas.
• A cost-effective way to learn about your competitors.
• Much-needed Back-link analysis feature.

3. SEO Power Suite

SEO PowerSuite is one of my picks in the list of affordable rank-tracking tools despite its high yearly plan. Because this toolkit comprises the following four desktop applications:

• Rank tracking.
• Keyword research.
• SEO and technical SEO.
• Link building and outreach.

SEO PowerSuite can be the best alternative despite its yearly plan because the free download offered includes access to actually useful SEO features like keyword research, backlink analysis, competitor rank tracking, keyword optimization, site audits, and more.

Features:

• The competitor analysis tool lets you find out what your competitors are doing and helps you to keep up with the competition.
• SEO auditing tool allows you to spot the SEO issues within your websites, like broken links, etc., and fix them.
• Get a clear picture of how your blog posts and landing pages are performing using the social media engagement metrics and reports.
• In-depth keyword research tools. Identify those keywords that will let you reap desired fruits with in-depth keyword research analysis.

See also: How to Find and Fix Orphan Pages to Improve SEO?

4. Moz Pro

Moz Pro offers a range of features other than rank tracking making it an excellent tool for businesses looking to optimize their SEO strategy.

Features:

• Convenient rank tracking.
• Perfect keyword research that provides you with all the needed metrics.
• Best tool for on-page optimization and SEO Alerting.
• Observe and manage your SEO Content and keyword Rankings in a much more effective way.

5. Serpstat

Serpstat allows you to get the complete picture of your rankings in the SERPs from all well-known search engines and websites, accessible on computers.

Features:

• Works in different search engines.
• Keyword Suggestions.
• It Harvests URLs from a specific webpage.
• Searches sites linked to competitors.

6. Rank Ranger

Rank Ranger is one of the simplest solutions for rank tracking available in Authority Labs. Entering your target keyword and domain name, choosing the search engine and location, and choosing the device are all that are required.

Features:

• Do complete rank tracking.
• Competitor analysis.
• Mobile and local SEO.
• Social media analytics.
• White label reports.

7. AccuRanker

AccuRanker is one of the free rank-tracking tools out there. By just entering your domain name, it enables you to discover your top-ranking keywords.

Features:

• Competitive analysis.
• Global and local tracking.
• White-label keyword solutions.
• Mobile rankings tracking.
• Customizable reporting tools.

8. SE Ranking

SE Ranking offers a range of features, including rank tracking, competitor analysis, and reporting, making it an excellent tool for businesses looking to optimize their SEO strategy.

Features:

• Daily and accurate rank tracking.
• Ranking alerts and automated reports.
• Manual Ranking updates.
• Integration with Wincher Keyword Research tool.

9. Nightwatch

One of the great rank-tracking platforms is Nightwatch, which also provides a wide range of other services. You can monitor your position for any term with the help of Nightwatch’s Tracking Tool.

Features:

• Site audit.
• Site monitoring.
• Rank Tracking.
• Backlink Tracking.
• SEO Chrome Extension.
• White Label SEO Reports.

10. ProRankTracker

ProRankTracker is one of the finest rank-tracking tools that provides small businesses with up-to-date SEO data. An ideal tool for ranking, analyzing, and reporting. Its features include:

Features:

• Keyword recommendations.
• SEO health check.
• Top sites for keywords.
• Backlink to site tool.
• Keyword finder.

11. Tiny Ranker

Tiny Ranker offers a range of features, including rank tracking, keyword research, and reporting, making it an excellent tool for businesses looking to optimize their SEO strategy.

Features:

• Rank tracker.
• SEO health checker.
• Site audit.

12. RankWatch

The RankWatch is a fantastic tool for anyone who wants to monitor how their pages are performing in search results.

Features:

• Search engine support.
• Exact Rankings discovery.
• Track ranking and other features on SERPs.
• Generate instant reports.
• Effective Site audit.

13. WebCEO

WebCEO is the best rank-tracking tool for your business, it offers a simple SEO solution to compete against your rivals.

Features:

• Top sites for keywords.
• Backlink to site tool.
• Keyword finder.

14. Keyword.com

Keyword.com (previously Serpbook) offers a range of features, including rank tracking, keyword research, and reporting, making it an excellent tool for businesses looking to optimize their SEO strategy.

Features:

• Real-time ranking notification.
• Competitor rank analysis.
• Location-independent SERPs.

Related: 16 Best Free Website Analysis / Analytics Tools to Supercharge Your SEO.

Conclusion

And, of all these best 14 affordable rank tracking tools for small business owners with a range of features and pricing options, Serpple is the best rank tracker. From my point of view as a user, it is easy to use and economical. Small businesses can use it for their SEO requirements.

The several other tools listed above are also great and you can use them for your business needs. By choosing the right tool for their specific needs, small business owners can monitor their website’s ranking positions, optimize their SEO strategy, and attract more organic traffic.

So, now it’s time for you to try tools out of this tested and compared list and decide the ideal rank-tracking tool for your small business’s SEO needs.

Author: Shivani Suryakandan

This article is written by Shivani Suryakandan. Shivani is a published author and now a Content Marketer for Serpple Pvt. Ltd. She is passionate about engaging readers and making them understand complicated concepts through her interactive and innovative content style. Being an ever-hungry bookworm she enjoys hooking readers’ attention through high-quality content. On weekends you can find her hidden behind the piled-up chores or running behind her toddler.