How to Avoid the Common Mobile App Development Pitfalls?

Every year millions of mobile applications launched in play store but they fail to get any proper response from customers. Every day, the competition in the mobile app industry is becoming extremely tough and app developers are pushing all limits to create flawless products. The expectations from users are also increasing day by day and they look for an app that will offer them a seamless user experience.  Even a small loophole in mobile app development may throw your product out of the race. Here we have listed all effective strategies that will help you to overcome common mobile app development pitfalls:

1. User Interface:


The user interface is a vital aspect that may create a positive or negative impression of your product on the customer’s mind. Your application must be smooth and simplistic to use. An individual without any technical know-how must find it convenient to use.  An app with an intuitive user interface allows a user to navigate and access all the features of the app without any hassle. Avoid releasing customer registration form on the main page as it may harm user engagement. Instead of that, you can welcome users with some catchy content on the landing page to create their interest in other pages of the application.

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2. App Login:

Don’t make the app login procedure very complicated and lengthy. In fact, keep it short and very easy. The login gateway should be such that it excites visitors instead of making them frustrated. Allow users to register through their email addresses as well as social accounts. Most of the users prefer to login through social media profile so offering multiple login alternatives is always handy.

3. Check App Compatibility:


Most of the app developers prefer to create an app that works on multiple platforms without checking its compatibility on one platform. This mistake can cost you a lot of money as well as time. Experts recommend designing an application on a single platform to evaluate its performance and reaction of users. If the app is doing great on one platform, you can think of releasing it on multiple platforms.

4. Avoid Using the old code:

Most of the app developers prefer to use old code for new apps in order to save their time and money. However, the tactic of reusing old codes for fresh products may backfire and you will gain nothing out of it.  It is always recommended to create new codes for new apps to get the best out of your resources.

5. Don’t Overlook APIs:

Your app can’t be perfect without taking the help of Application Programming Interfaces (APIs). Nowadays, mobile apps heavily rely on different kinds of data and APIs have a crucial role to play in this aspect. APIs offer an app developer an opportunity to become more innovative by accessing a diverse range of data.

6. Personalized User Interaction:


Personalized messages and notifications are considered as an integral part to boost user interaction through apps. However, it must be executed in an effective way. By sending personalized notifications to your customers you will remain in their heart forever and they would love to get associated with you for the long term. You can take the help of analytics data to recognize what your customers like and send them personalized messages to create more interest in your app.

7. Have a Realistic Budget:

“Most of the app developers venture into a new business without doing any cost analysis and budget estimation. Building an app involves lots of financial investment and the cost may depend upon the complexity of your app.” – as mentioned by the CEO of, in one of his recent interviews.

There are several aspects that you need to consider while developing an app. Firstly; you need to calculate the cost of technology and manpower involved in the entire project. The next step involves estimating the cost of infrastructure and testing of a product. Finally, you need to allocate a suitable amount of budget for promotion, maintenance, and up-gradation of the app on a timely basis.

8. Identifying a Target Audience:


No matter how much perfection you achieve in the app development process, your product must appeal to users. So, identifying your audience and making products according to their preference is an effective strategy every app developing company needs to follow. Your app must appeal to the young generation and it shouldn’t look obsolete. You have to achieve a perfect blend of simplicity along with high-end features while developing an app so that it will impress users of all ages. Recognizing your customer base at the initial stage of app development will help you to come out with a relevant and convincing product.

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9. Timeframe and Deadline:

Most of the developers set a release date of their application without specifying the timeframe required for each of the steps involved in the app development process. Indeed, they end up launching their product in a rush which hardly makes any impact on the market. App developers need to scrutinize every single aspect in the development process and keep some buffer time to give final touches to the product. A small bug in the app-building process may force you to modify your deadlines to a significant extent for the betterment of the product.

10. Reflection of the website:


Offering a similar look and features to the mobile applications which customer can get on your website is a big mistake app developer makes. Though websites and mobile applications can be accessed on Smartphone devices, you need to define different objectives for both the product. Your application must have a few unique offerings that visitors won’t find on the website. This will encourage them to download the app and access all high-end features that they can’t avail on the website.

11. Unnecessary and Irrelevant Features:

Most of the app developers make a mistake of adding tons of features to their application to make it look feature-packed. In fact, this may make your product a bit complex and it will also affect the page loading time of the app. Adding all the features in the first version of the product is not a great idea. Indeed, you can ponder over releasing a bunch of features on a timely basis after studying the user reaction. For the initial time, you can focus on adding only necessary features to the app to make it look relevant.

12. Improper Testing:


Most of the app developers release their products in the market without doing testing and quality check. Eventually, they need to bear serious consequences as their app is not free from errors. In this competitive world of technology, customers want to see constant improvement in the app to get amazing user experience. This is why testing has become such a vital part of every product development process and when it comes to application development, you need to be extra careful. App testing needs to be done on a regular basis so as to remove any technical errors or bugs.

13. App Promotion:

The common mistake most of the app developers make is of formulating marketing strategies for the app only after its completion. Considering the number of apps released in the Play store every month, you need to work on product promotion tactics even at the time of its development. The significance of your product is only when it reaches out to the maximum number of audiences. You need to allocate a specific budget to app promotion and divide it into two steps that involve pre-launching and post-launching marketing strategies.

14. Security:


It is one of the most vital aspects that every app developer should give the right attention. You will hardly get any downloads if your customer notices even a mild level of security threat in the app. So, make sure you offer a high level of security assurance to your customers; they will not hesitate to share their personal details while login into the product. App developers need to follow multiple levels of security checks to protect customer data. It includes personal information, contact details, and financial data.

15. Competitor’s App:

App development involves lots of investment in the form of time and money. You can’t rely on trial and error techniques in order to reach perfection. Checking out other apps in a similar niche will help you to analyze what your competitors are offering. This will help you to learn from the mistakes of others. You can take the right actions to remain one step ahead of them. You can list down all the strong and weak points of your competitor’s product. Work on them to create a flawless product.

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The Bottom Line:


The mobile app development process demands a lot of research, teamwork, and attention to statistical data. So before getting into an idea of designing an application, you must define your goals and create a proper outline. There must be the right motive behind developing an app and you shouldn’t launch a product out of sheer excitement. Having all your objectives in mind and evaluating them during an app development process will definitely help you to create a product of your imagination.

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Published By: Souvik Banerjee

Souvik BanerjeeWeb Developer & SEO Specialist with 15+ years of experience in Open Source Web Development specialized in Joomla & WordPress development. He is also the moderator of this blog "RS Web Solutions".