Social-Media

How to Increase Social Media and Organic Visitors

Traffic on the website is considered as one of the best and appropriate ways to know the performance of your website on the web. We can measure or scale the success of the website via the amount of visitors coming on your website receiving in a day, a week and a month. This is also considered as one of the best ways to decide, which marketing strategy is more effective and is giving the best results to your website. It is necessary to conduct both on-page and off page optimization frequently for your website, so as to get the organic visitors on your website. This will help the search engines to index the pages that will help to drive traffic. It is important to focus on the below mentioned on page optimization techniques, so as to make your website outstanding in search engine result pages. 1. Optimization of title: Optimizing the title will help the pages to create their own brand which would easily be identified by search browsers or engines and these search engines would come to know what this specific page is about. 2. Placing keywords in content: If you place the keywords in the content, then the … Continue Reading…

google-panda-and-penguin-update

A Google Update Killed Me – Can I Make a Comeback?

It’s the worst-case scenario that millions live in fear of every single day. You open up your analytics account, check out the traffic from last couple of days and notice a drop of 50%, 75% or even up to 90% – literally overnight. And once you establish that this wasn’t a server problem, you come to the terrifying realisation that Google has worked its magic with another update and sent your site spinning into oblivion. So of course, this is the moment when doom and gloom takes over and proactivity goes out of the window. Your link building ‘efforts’ and chosen SEO copywriting services have killed-off your website and all hope is lost…right? Not necessarily – there’s always every possibility of a comeback, just as long as you’re willing to put in the effort and haven’t done something truly hideous/illegal that’s left you banned for life! Don’t Argue :: Google Update Probably the worst thing you can do after being dealt a bum-hand by Google is to try your luck at arguing with the powers that be. If history has taught us nothing else, it’s that doing so will earn you absolutely nothing positive and could make your lot even worse. … Continue Reading…

responsive-web-design-for-mobile-websites

Rethink Before Considering Responsive Web Design

Forrester Research Inc., has estimated that the US e-retail sales will observe a compound growth rate of 10% in the next five years. According to the source (Forrester), it will be $370 billion by 2017. This is an encouraging figure for the eCommerce industry. According to the projection of eMarketer Inc., the mobile devices will play an important role behind this growth. The forecast data shows that the US retail mobile commerce sales will grow up to $39 billion by 2013, which is 56.5% up compared to 2012, and has tripled in 2013 (Source: eMarketer). Both sources (Forrester & eMarketer) have indicated that the US retail mobile eCommerce is definitely on the upswing. These statistics are certainly very well-known to every eCommerce entity. However, the biggest confusion that arises here is related to the web design. Few think that the mobile websites will deliver better results, and few believe that a responsive web design is the future of eCommerce industry. 2013 is known as the beginning of responsive website design by Mashable. There are approximately 232 different types of screens available for surfing the websites. This indicates that the website with a responsive design can serve all the users using … Continue Reading…