ecommerce conversion graph stats report

What You Will Need To Make Your Business Website Convert

The days of simply having a website for a business and expecting it to be a success are over. A website, in many cases, is the first impression that customers have about a company. Something as simple as slow loading times or an archaic design can actually reflect poorly on the business. The primary purpose of a business website is to build a lead funnel, inform existing and potential customers, and to convert finally with sales. To do these things … Continue Reading…

online marketing

How to Make an Outstanding Marketing Strategy to Grow Your Business

Your business plan contains many components. These include a description of your products or services, an explanation of how your company is different from others in your niche, the qualifications of your team members, and a SWOT analysis. Then there is the marketing strategy. This is where you define how you will create brand awareness, create conversions, and build relationships with customers. All too often marketing strategy takes a back seat to other business concerns. This is a real mistake. … Continue Reading…

eCommerce - Mobile Commerce

How Small Brand Should Approach Competition with Giant like Amazon

The contemporary world has never seen the likes of Amazon. Perhaps the closest historical parallel you’ll find is the British East India Company; that trading combine chartered in 1600 that grew into a global colossus that controlled vast swaths of the earth’s surface and governed entire nations with its own laws and courts. Standing up to Amazon today can be roughly akin to a small spice trader trying to carve out their own niche during the days when the East … Continue Reading…

why-seo-marketing-is-important-for-startup

Importance of SEO Marketing for Startups (Infographic)

The primary goal of SEO marketing for startups is to attract prospective clients to the startup’s existence, mainly through its website, and to turn those potential customers into paying clients, thus boosting revenue. However, there are many great features demanded of a useful site. All of which can be provided by successful SEO strategies and SEO marketing. First, mobilized, localized, and socialized content on a website is imperative. Make sure the site displays correctly and can be easily navigated on … Continue Reading…

8-common-misconceptions-about-outsourcing-hd-infographic

8 Common Misconceptions About Outsourcing (Infographic)

A lot of companies today are looking for new ways to expand their business and turn their day-to-day operations more streamlined, while at the same time save time and money along the process. With that, numerous companies have found outsourcing as the primary solution to address this issues and achieve their organizational goals in the ever-increasing competition in the market. However, there is also some businesses that went downhill all because they held up to some misleading ideas about outsourcing … Continue Reading…

bluetooth-business-customer-support-headset-laptop

6 Ways to Improve Self Service on Your Website

Customer service is undergoing a massive revolution. Thanks to the presence of mobile devices, nearly universal internet access, easy online searching, and the avoidance of traditional customer service methods, most modern customers prefer to help themselves when they face problems, rather than rely on email, phone calls, or other methods of support. But not all forms of customer self-service are automatically effective; you need to optimize the types of support you offer your visitors if you want those visitors to … Continue Reading…

business-company-people-analysis-work-report

8 Points to Consider Before Designing Website for your Business

With the rapid advancements in technology, widespread access to the internet and explosive phenomenon that has become social media, the importance of a well-designed and attractive website for all business owners out there cannot be stressed enough. Since living in a world where accessing websites is just a smartphone touch away, a lot of thought needs to be given to the type of website you want for your company or business, what template you want to use and what all … Continue Reading…

Coins-Currency-Investment-Insurance-Cash-Banking-Fund-Money

Marketing for Boring Industries: 3 Important Lessons to Learn From Insurance Companies

It’s important for Insurance companies to acknowledge that what they’re offering isn’t appealing to most people in the demographic of 18-34 years old. The under 35 years age group happens to be the largest group of internet users, consisting of over half of all internet users worldwide. This creates a huge roadblock when it comes to online marketing. Because not only are the majority of internet users not interested in insurance, but the portion that is interested still wouldn’t be … Continue Reading…

laptop-desk-website-work

Ways Web Design Affects Business for Good or Bad

Building a website has undeniably become mainstream nowadays. Today, anyone can start creating content by just buying their domain name and hosting. Or, one can go for the free blogging options and jump-start their promotional strategies there. Whichever method one chooses, the fact that people are now craving to create their own, the personalized online material is a sign that the industry is not enough. There is a vivid cry for more relevant materials that a particular group of people … Continue Reading…

Mobile - Mobile Apps - Mobility

How Small Businesses Can Use Mobile Search Marketing

A growing number of internet users are turning to their mobile devices instead of the more traditional desktop computer to get online. Although a mobile interaction is nothing new for big businesses, this is an area that may take a bit longer for smaller players to access. You can’t neglect the impact of mobile use for long if you want to remain competitive. Small businesses need to cater to mobile visitors as much as — if not more than — to … Continue Reading…

Pin It on Pinterest