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7 Top-Rated Analysis Tools for Your Brick-and-Mortar Store

Brick-and-mortar stores use big data and analytics tools to maximize transactional value. Through data analysis, brick-and-mortar stores can learn more about their operational needs, financial performance, efficient or inefficient processes, customer behaviors, and more. Analytics tools use heat mapping, detect facial expressions, and closely monitor transactional data through POS analytics. You can define areas where customers spend the most time and understand their intrinsic reactions to your products. You’ll use the information to develop stronger marketing and merchandising strategies, make … Continue Reading…

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New Web Design Tips You May Use to Lower Your Site Bounce Rate in 2017

Along with the content and marketing strategy, one of the core ingredients of the website success is a competent design. So you cannot rely on luck or just on your intuition when it comes to the design decisions. The best way is to learn from the mistakes of others, who by now through trials and errors figured out the essentials of design strategy. If you want to reduce a bounce rate of your website (and you want, of course!), the … Continue Reading…

Google-Analytics

6 Must-Know Google Analytics Strategies to Measure SEO Success

It is amazing how many people overlook such a great tool as Google Analytics. It is free to use, easy to understand, and provide some of the most valuable insights so to make someone understand how their business is going online. And yet, many businesses use it very poorly or don’t use it at all. But the truth is that if you start to bring it your tasks, Google Analytics can provide you with several insights about how to measure … Continue Reading…

Social Media Marketing

Best Digital Marketing Channel for your Business

Digital marketing has emerged as a new tool for business promotion and growth. As the technology evolves, the traditional way of marketing has become obsolete. The use of computer system and mobile devices has drastically increased in the last decade, forcing businesses to promote and sell their products on the internet.  Still, traditional print and media advertising is somehow effective but if you look statistically, digital marketing can save up to 62% of promotion cost.  What adds to the popularity … Continue Reading…

Google-Analytics

Remarketing with Google Analytics – Tips & Tricks

Remarketing campaigns are essential for most (if not all) advertisers. Your goal is those users who already know you, and you aim to help them become your future customers by providing a better web experience on your website. If you are now convinced how beneficial Remarketing can be we will take a deeper look at how to create your campaigns. We are going to use Google Analytics to create lists and organize the data that it is available to use, … Continue Reading…

Google-Analytics

Google Analytics – Track your Business & Website Traffic

Google Analytics is the tool which offers the insight about the visitors’ activity on your website. It is a tool which is available free of cost and is suitable for both small and big businesses. This tool lets you know, how many visitors have viewed your site. It helps you to measure the overall traffic to your website and hence will help you to take necessary steps for improving your online marketing strategies. This tool can also be used in … Continue Reading…

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