Emailing is one of the very first ways of digital marketing techniques that the companies took up when they realized the usefulness of internet. It has also been among the most regular ones throughout the years. But the problem with email marketing is that the users at the receiving end probably get around hundred messages in a day, among which some are important and official, but most are other people trying to do the same thing as you – get the person’s attention via an email.
So what will make your email stand out among this whole lot of clutter in the inbox? It is not an easy answer to give in a sentence. So here we have listed some useful tips which will hopefully help you make your email marketing stand out in the crowd.
1) The subject line has to be on point
Write in a crisp approach with lucid vocabulary the basic purpose of your mail. Do not be ambiguous at all. If a customer is not keen on exploring at the moment, you might lose out on a potential customer. The image above shows some compact, to the point subject lines on different product types for email marketing to give you an idea.
2) Remember the frequency of your emails
One or two emails a week, three maybe if there is an extended weekend – that is acceptable. More than that might not give you a good reputation.
Recommended for you: Email Marketing: A Guide to Successful Email Deliverability.
3) Remember the day and time of mailing as well
Pick the off-peak hours and the weekends as your email marketing day. If there is a holiday in the middle of the week, take advantage of it and send the mail away – you might just be in luck. If there is a sale or contest that you want to announce, send the first mail at least a fortnight back.
4) Make your email optimized for all devices
You must remember to customize your email as well. As shown in the picture, if your subject line is too long for an average smartphone screen, the receiver cannot read it fully. So along with explaining your point, you have to keep in mind its size too. Smartphones also flash a preview of the first one line just below the subject line, you can see in the picture. So you also have to get to the point real quick to grab the customer’s attention.
5) Make the content engaging in email marketing
So make sure that the written text of your mail contains all the aspects you want to incorporate – excitement, humor, quirk, promotion, call to action – and they express accurately what you want to tell them. Put in images if needed, but they need to be mobile, tablet and PC friendly. Attach links to your website, drop in coupon codes, embed video links – whatever you think is suitable, do it.
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6) Use the concept of postscript wisely
Leave an important piece of information – a date, an offer, a certain condition – all in the P.S. You might even use a call to action strategy here. It is not compulsory you do it, but studies have certainly proven it that people do keep in mind what you say down there at the end.
Here the receiving customer is getting a direct call to action invitation in the P.S.
7) Your signature bears the weight
Final Words
Whether you will get the customer or not nobody can really say. But following these little tips will make your email marketing campaign a better one and improve your chances.
This article is written by Anil Parmar. He is the co-founder of Glorywebs that help clients with services like mobile apps, IoT, AngularJS, NodeJS and email template design services. Mobile apps, themes, and plugins they develop have a common #1 goal, keep it as simple as possible for technical as well as non-tech geeks. You can find him on Twitter.