Taking precautionary measures instead of reacting to things is always a better idea. This term is also applicable to the technical business like the SEO. The only way you can take precautionary measures for the SEO is to develop a website according to all the SEO parameters.
SEO is possible to do on every website by using all the common practices that the SEO people use. But it is always better to develop a site in a way that it would not need all those changes which are necessary to execute the SEO process.
Using any SEO friendly WordPress theme or designing it in a way which can win Google’s heart could be the starters but still, your website needs more than that. To discuss this in detail, in the next lines of this article I am going to give you a complete guide to develop an SEO friendly website so you would not face any hustle while starting the digital marketing.
Navigation is the most important aspect of every website not just for Google’s crawler but the visitors as well. That is why, it is always recommended to keep your navigation process simple, efficient and easy for Google and your visitors to follow. There have been many studies and researches conducted on the eye-tracking which has told us the best spots to place the navigation menu. Most of the common places are top or vertically down the left side of the page.
Social Media Icon:
Nowadays, SEO and social media are going along. Every website needs an active existence on social media as well as Google. It should generate visitors from all digital mediums. Though Google doesn’t count your link on the social media websites due to the No-Follow Robot; however, your site still gets some indirect purchase from these links.
Moreover, these social media links are great to generate some engagement and traffic for your website. The traffic on the site makes an impact on your SEO activities. That is why getting as more follower as possible by adding the social media icon on the website is a wise move.
The URL structure is another thing which you can create search engine optimizable while developing the website. All you have to do is to create the URL of the web page indicates the topic of the content. Moreover, if you have done your keyword research, then you can also adjust any one of it in the URL. Moreover, before creating the URL structure, it is important to read some of the recommendations by Google. For example, while using multiple keywords, it is better to use dashes instead of the underscore.
Image Alt Text:
On-Page SEO is all about linking the right pages in the right places. That is why you have to use all the places sensibly where you can place any link; for example, places like image alt text. The image alt text can be quite vital while creating internal linking.
First, the image that you are using should look good with your website theme. It should under an appropriate size which would not increase the size of your site. Secondary, using the keywords in the place of image alt text could also give you another vital place to get crawl by the Google spider.
In the days when the majority of internet traffic is coming from different devices and screens, it is important for everyone to develop a responsive website. Having a responsive site is important to make sure that your visitor can properly access your website regardless if he is browsing it through a Smartphone or a tablet. If you want to make sure that your site can get the rank that you desire and also generate the results that you want then having a responsive website is imperative.
Responsive websites are nowadays imperative to have despite their needs. You never know from which device your potential customer would browse. If he finds the content duplication and other un-responsive issues, then the chances are meager that a visitor would stay for any session on your website.
Moreover, if you want to take your website in the top ranks of Google search engine result page, then you need to have a responsive website too. Google wants to show its user the result that would help them a lot. Since it has started getting most of the searches via Smartphone devices, it started closing its parameters for the responsive website. Now it is compulsory for every website owner if he wants to market it through SEO.
Sitemaps are extremely important if you want to get your website rank on the Google SERP (search engine result page). By adding both the HTML and XML sitemap for the search engines, your visitors can easily find what exactly they are looking for on your website. There are numerous plug-ins available on the internet through which you can easily create your sitemap which will help you in the complete and efficient indexing by Google.
Write Impeccable Content:
“Content is the King” is the most famous term in the SEO. If you have a writer, who knows what Google crawler likes to feed on then getting your site ranked on top is quite easy. But, you have to make sure that you are feeding the spider right content on your website. The web content is the most important content which you would be using for the SEO purposes. That is why it is better to get the highly optimizable content which must have the keywords on which you want to get your website ranked.
This article is written by Tom Gage. He is a writer, developer and digital marketer. He is Masters in Web Development from the Chicago State University and has impeccable writing skills by birth. That is why he is currently associated with Ready Assignment and also gives assignment help to the students in need. If you want to get connected with him, Google+ and Twitter are the two places where you can reach him.
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