Local Business plays a great role in ecommerce business. Most of the local business will focus only on a particular region. In order to get your business targeted in particular area, you must use few local SEO tips to be ranked in the first page of Search Engine results. The statistics shows that about 73% of Google Search comes only for local business. By using the local SEO tips, you can easily rank your business and get the targeted audience.
Optimizing your website locally is quite a hard task. The ways of Local SEO are different from that of traditional SEO. But by performing Local SEO, one can easily rank the website in the higher Google listings.
Google Pigeon Update
Google Pigeon update is an algorithm which is helped to rank the local business much similar to the traditional methods.
The few factors which the Google Pigeon update will consider while ranking local business are
Domain Authority: The website with higher domain authority will be given the first priority.
On-page optimization: Other than these updates, a good on-page optimization will help to rank easier. Highly optimized websites with huge keyword density will make the website to come down gradually. Only the proper methods will help you to rank permanently in the Search Engine Results.
Local SEO tips for 2016
The following tips will give you a helping hand in making your website visible in the organic search results.
1. Make your website responsive:
We all know that no person is without a mobile phone. Google statistics says that, people around the world are spending more than 15 hours per week on internet in mobile for searching several services and products. This will be growing in the future. So any business who likes to have a strong online presence must have a responsive website design.
By having a responsive website design, your website will adapt according to the screen size. This helps to broaden your audience.
There are few tools to check whether the website is mobile friendly. You can try this: Google’s Mobile-Friendly Test.
2. Impressive Content:
The content is the main thing in your website. Only the content will talk about you to the visitors. If your website content is not relevant to the people search, it will create a bad impression with the visitors. This will not help you to have the repeated visitors.
Give a brief description about your business with at least 250 words similar to a blog post. This makes the users as well as the search engine bots to crawl the pages and make it worth for further reading.
3. Local Keyword Optimization:
Local keyword Optimization is the best way to rank your website easily in the higher pages of Search Engines. Keywords help to bring organic traffic to your website.
Besides this, you should also add the business area mentions in:
- Title tags
- H1 headings
- Image Alt tags
4. Avoid Keyword Spam:
Many companies are still stuffing the keywords in the content. This is not the right way to optimize the website. Google have announced these types of practices as spam and will ban you from the search results.
By giving more keywords will not give good readability to users. So search engines won’t find your website relevant to the query. Avoid keyword stuffing and use only which are related to the content.
5. Register in Business Listings:
Include your business in all the major business listings. Getting listed in the local business directories will help you to have many visitors to your website.
Some of the major business listings are:
6. Social Media Presence:
Social Media helps to get the wide range of visitors to the website. Through social media, you can keep in touch with your customers by sharing the updated information and to attract new customers. A research has stated that about 50% of adults are using more than one social media daily. So the presence of business in social media will fetch you more organic traffic.
7. Check Analytics:
Finally, you must monitor your website analytics regularly. By analyzing, you can find which practice helps you to get more traffic to your website. Google Analytics is the well known tool for analyzing the website.
Checking Search Engine Result Page (SERP) for keywords is also very important. Don’t think that SEO is not useful. This will surely help you to attain success in your business both by getting online and offline enquiries.
This article is written by IswaryaRam. She is a well specialized in digital marketing and have keen interest in SEO. She has 6+ years of expertise in integrated digital marketing and web designing and had worked in Zuan Technologies, one of the reputed web design company in Chennai.