As time goes on, the number of eCommerce platforms that are on the market continues to grow. Even just 15 years ago, if you wanted an online store of your own, you’d likely have to build the entire website from the ground up.
But the technology has evolved and, there are an enormous number of options to choose from if you’re interested in beginning an eCommerce storefront of your own – WooCommerce, Drupal Commerce, Shopify, Magento, and much more. But which one is right for you? How can you choose the best platform for your needs, and ensure that your store is a success?
If you’re truly dedicated to making your store grow and succeed, Magento is your best choice. The right Magento hosting platform and implementation can totally change your business. Here are 6 reasons why.
1) Robust Inventory Management Systems
Magento has been purpose-built to be a comprehensive eCommerce solution, unlike options like WordPress and Drupal – these are just CMS platforms with integrated eCommerce apps. Even Shopify doesn’t offer the extensive dashboard that Magento does.
Because of this, Magento is much more efficient at the actual day-to-day management of the items you’re listing for sale. You can list up to 500,000 items on a single page, create customized product groupings and catalogs to more easily show off the items you have for sale, use automatic image resizing features to give your shoppers, a better browsing experience, and get a simple, comprehensive perspective on your inventory from the administration dashboard.
If you take words from experts, according to Vince Robinson, The CEO and VP of Magento Hosting Department of Scala Hosting,
“Ease-of-use and simplicity make Magento an excellent choice for managing your inventory, and your store – and put it far above the competition.”
2) Open-Source Design Supports Total Customization
Magento is entirely open-source. IP laws protect no codes, and there are no features that are locked from modification. If you hire a dedicated PHP specialist or another tech who has experience working with Magento, the sky’s the limit – you can customize everything about your store, from your theme and functionality to the way that you process payments.
This customization can help set you apart from other stores on the web. If you truly desire an entirely modular eCommerce solution that can be modified to give you total control over how it looks and feels, Magento is the best platform on the market.
3) Easy Scaling For Rapid Growth of Your Store
Because Magento is a purpose-built eCommerce platform, it can handle a store of any size. This is true whether you’re a tiny, specialized vintage clothing store, or are one of the many Fortune 500 companies running their entire eCommerce business on the robust, scalable core of Magento.
If you’re concerned that your current CMS or eCommerce platform won’t be able to handle your growth, choose Magento. With the right Magento hosting platform, your platform can scale whether you get 1,000 visitors a day – or 100,000.
4) Magento Loads Faster Than WordPress or Shopify
With the right optimization, the best Magento hosting platforms will allow you to have loading times that are extremely fast compared to sites like WordPress or Shopify.
Because Magento is open-source, it’s easy to cut out unnecessary design and infrastructure elements, allowing your pages to load more quickly. This is important – page loading time is a huge determining factor in keeping customer interest and in converting clicks to sales.
In the world of eCommerce, you need every edge you can get – and lightning-fast page loading times are a great way to get ahead of the competition.
5) You Can Control Multiple Stores from One Administration Dashboard
This is vital for entrepreneurs who are running multiple stores. You can control the inventory, billing, customer records, and orders from multiple online stores – all from the same CMS backend.
You never have to worry about logging into a new platform or missing any important information, and this allows entrepreneurs who are running multiple businesses to save time and money by simplifying administrative tasks.
6) Magento Supports Easy SEO Optimization Strategies
Just about every CMS offers easy-to-use SEO optimization options – search-engine friendly URLs, easy to use sitemaps, and Meta tags/descriptions, etc. – but Magento supports HTML5 mobile capabilities, which can further boost your website’s SEO profile.
Recently, Google announced that mobile-ready sites that loaded quickly and used AMP (Accelerate Mobile Processing) would get higher priority in search results – and Magento supports this functionality out-of-the-box, so your Magento hosting platform can allow you to rank higher in search results, and draw in more customers.
Choose Magento – And Grow Your eCommerce Store
Running an eCommerce storefront is never easy – but Magento can make things easier for you. Simple Magento hosting, easy customization, extensive administration capabilities, and a focus on being the perfect online shopping platform make Magento the best choice for your needs, whether you’re currently using Drupal, WordPress, or even Shopify.
So switch today, and see how Magento can give you an edge over the competition spiraling up your business, your sales, and your bottom line.