Email Copywriting – A Comprehensive Guide for Effective Emails

Introduction (Email Copywriting): Emails always remain the center of web activity for both personal use and driving communication to work. It has become an essential part of our lives. Be it in the form of social networking update alerts or a means of communication to send and receive important information.

Focus On Content For Better Conversion Rates

There is a psychological science involved in encouraging customers to open, read and respond to the marketing email. This is where an effective content writing can help. So, it is good to approach a reliable service provider that offers quality email copywriting services at affordable prices. The developers and content writers from a reputed service providers are highly-proficient to deliver top-notch solutions within your budget price. These professional writers help you in creating innovative content for your email to increase the open rates and thus, results in improved conversion rates. Utilizing their skills and vast knowledge, they cleverly use the keywords in the subject lines and heading to grab the reader’s attention.

Recommended Reading: Top 10 Effective Email Copywriting Tips for Improving Conversion

Email Copywriting Content is King
Content is King

Significance Of Visual Formatting

It requires an expertise and creativity to create an appealing email that could entice readers to read and further respond to the email. A professional copywriter, who is trained in email copywriting & email marketing can help you with the visual formatting of email. These expert writers format the heading in such a way that the readers cannot ignore it at any cost. They are proficient in building an eye-grabbing email with the perfect mix of color, italicizing, underlining and bolding to emphasize and highlight the important information useful for the customers.

Why To Hire Email Copywriter!

None of us has enough time to go through all the emails present in our inbox. Most of the people usually scan the message, covering chunks of text or large paragraphs. Therefore, layout is extremely imperative. The expert copywriters utilize the special tricks like developing a series of informative messages, incorporating everything in a single email. Some of us may find a silly practice to invest in email copywriting service, but it is the great way to quickly improve readership, sales and profits.

Email Copywriting Email Copywriter
Email Copywriter

5 Best Email Copywriting Tips To Get An Attractive Email

Email Copywriting Magic Words
Magic Words That Sell
  • Planning: Focus on finding the answers to questions like who are you going to target? what product or service you are going to promote, purpose of your email, how can your product or service benefit the customers, who is your audience? Think before you start with the process. Planning and research are the most important part to know your audience better.
  • Grab user’s attention: Always remember the four magical words: Interest, Attention, Desire and Action. Grab the user’s attention by including an attractive headline, provide relevant information to the customers, explain them why it is essential for them and tell them what to do next.
  • Segment your email: Do not include all your ideas into a single email. Think before you present, examine what you want to say and then, say it. Immediately get to the point and concentrate on the benefits. Email is a way to drive the recipient to your website, so do not write everything in the email. Quickly come to the main point and include links to your site and call to action.
  • Include some human: Your email needs to be professional that reflects your brand image, but that does not mean it has to be dull. An interesting and powerful email is always entertaining along with informative. So, do not forget to include some humor in your email and it will definitely work. A professional copywriter always includes human in their content to engage their readers both mentally and emotionally. This not only increases open rates, but also improves conversion rates.
  • Revising: Revision is equally important here. You may find it a bit annoying to go through the content again and again, but it helps you analyze the mistakes and end up with a perfect piece of copy.


Email marketing is an imperative tool for many businesses. The rapid development in email development services indicate forthcoming push towards creative updates. You can follow the above discussed tips and tricks while writing an email. These will surely help you creative an incredible email.

This article is written by Daniel Peterson, a professional web developer at Email Chopper, which is a reliable service provider offering world-class email template and email copywriting services. He has shared a lot of knowledge and creative ideas in resolving various issues based on email conversion.

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Published By: Souvik Banerjee

Souvik BanerjeeWeb Developer & SEO Specialist with 15+ years of experience in Open Source Web Development specialized in Joomla & WordPress development. He is also the moderator of this blog "RS Web Solutions".