SEO & Marketing

Like most forms of marketing have changed over the last decade, so to as the way in which we work with public relations. In a digital age everything that we do from a marketing perspective has to evolve and adapt into this new arena. For those professionals in the industry the time has now come to also adapt to new changes and one of those happens to be integrating inbound marketing tactics into their PR strategies. 1. Use Your PR …

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Automation on Social media is necessary to help increase the reach of your content with less effort. The automation tools have aided in utilizing resources adequately by saving time and catering to a varied time-zone based audience as well. However, with the ease of use, there also comes a boring timeline which misses the ultimate purpose of social networking, i.e., Engagement. Make sure that automation doesn’t become the reason people distance from your social presence. Keeping the Human touch in …

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Relocating an office can be a daunting task, as well as one that harms a business. However, there are quite a few ways to make this transition easier. First, businesses should be sure to update their website. Normally, there are several places on a website where the location is listed, and all of these need to be updated with the new address. There may be a separate page dedicated to the location, such as a “contact us” or “about us” …

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Link building expert Eric Ward explains why manual link building will stand the test of time, although there are many claims it will soon become obsolete. In spite of some popular opinions, SEO through link building will never get old. In such spheres as plumbing, locksmith, law and real estate services, the competition is very high. So in case that you start a small business, such as plumbing or a locksmith company, it will take time until your name gets …

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Google Says ‘Near Me’ Searches Have doubled This Year. Google is stating that the search queries ‘nearby’ or ‘near me’ has doubled within the past year. Therefore, businesses that have already designed and implemented an effective mobile site can take advantage of this great traffic and excellent sales opportunities. It is also important to note that the ‘near me’ search query is broken down into more than one category. One of which includes a section that reports traffic that comes …

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Creating an online marketing campaign is not a tough job when you know your audience well, but what makes every online marketing manager’s job difficult is when the picture of Return on Investment (ROI) arises. ROI is more than just a measurement; it is a process that helps a marketer to improve its marketing performance and profitability by using the insights gained through the effectiveness of the strategies. Since the major significance of marketing is to increase profit, ROI plays …

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Google had, time and again, emphasized its priority – user experience (UX). If you fail at providing your users the experience they deserve, you will fail at any other aspects of digital marketing including generating organic traffic. While traffic and ranking are the ultimate goals, know that search engine optimization (SEO) itself impacts UX. UX is thus considered as a core driver that impacts optimization and traffic. We can broadly categorize these ways into two namely design and content. Here …

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Inbound Marketing is the new form of internet marketing that is believed to be one of the most effective marketing methodologies to help businesses attract potential customers. While Outbound Marketing focuses on taking a business to a customer in order to see a conversion, the trending Inbound Marketing concentrates on bringing a target customer to a company and proceeds on making a sale or conversion. As this is about making a customer visit your business and slowly move on to …

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Despite the arrival of mobile and social media marketing, email marketing tool remains to be one of the most reliable digital strategies. Why not? There is more to email marketing that no other type of marketing can offer digital marketers. In fact, email marketing is regarded as one of the best tools to use nowadays. Here are the reasons behind this claim. 1) Customer acquisition and retention Based on various surveys, such as the one commissioned by Marketing Sherpa, 73% …

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A number of approaches have been used till date to grab subscribers’ noteworthy attention so that it could result in improved conversion rates. Although email marketers use diverse strategies to improve the significance of their campaigns but they fail to grab users’ attention with the same. A number of email marketers are still not aware of the approaches that could help them generate an effective email copywriting that could further help them in improving the subscribers’ list. If you are …

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