SEO & Marketing

Facebook has successfully proved itself as the social media King and billions of its active users have made it an excellent advertisement platform for advertisers and marketers. Facebook, which turned out to be the biggest rival of Google ads, has introduced various advertisement features ensuring big returns on investment. Undoubtedly, Facebook’s advertisement features are very flexible and friendly but many online marketers failed to understand how to get most out of it. It simply means you just need to understand …

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Why are we talking about email list building? Customers are the lifeline of any business. Whether you have a small business or own a multinational company, you can’t survive unless you have a steady stream of customers buying your products and services. When it comes to enticing people into purchasing from you, the good old email still beats the newer kids on the block. According to a study; percentage of the purchase made via social networking, emails rank at the …

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Creating and implementing marketing campaigns are two main steps towards a successful brand, but these steps mean nothing if they are not followed by data monitoring. A quality business should not concentrate only on success. They should also focus on learning from the ups and downs a complex marketing activity comes with. And how else can you find the recipe for success if not by measuring the performance of your marketing strategies? It’s highly doubtful that a team can possibly …

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The modern consumer tends to feel ennui with those old marketing practices. They can easily find information about any kind of product by surfing on the internet. Therefore, all of the marketers need to assimilate the value of investing their time and money on devising and deploying strategic internet marketing services for taking their business to the next level of corporate prosperity. SRM (Social/Supplier Relationship Management) practices are the main components of snackable strategies particularly devised for the deployment of …

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In this article, I will try to explain 10 types of online marketing techniques. I will also try to provide some tools and strategies for implementing them on your online marketing campaign. To get long-term success in your online business, you have to make a good online marketing strategy. You also need to work hard on your online marketing campaigns to make it successful. So let’s start. 1. Search Engine Optimization (SEO): Although SEO comes under Search Engine Marketing (SEM) …

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Forms are bread-and-butter of website value metrics. For businesses, forms are used for purchases or to collect leads. Other websites are monetized in other ways which use forms, including subscription forms, file downloads, or to complete other value propositions. And like many other web elements, form design can be greatly leveraged to increase conversions and therefore a website’s bottom line. But how? It’s true that most website owners, and even most website developers, use out-of-the-box form solutions without thinking twice about …

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As an entrepreneur or business owner, you are constantly on the lookout for ways to get customers in through the door. One way to do this is public relations – the art of influencing public opinion through communications. Public relation is an authentic way to gain positive brand mentions and broaden your reach. When you get the right kind of publicity, more prospects are likely to be interested in your brand. You may be unsure about how to use PR …

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Have you heard of an architect who draws up a plan for a house without knowing how many bedrooms it must have or any other specifics like the plot size? No, right? Spearheading a website design for your business or a blog, without any content, is much the same. … and allow me to illustrate why it is so. When Content is Driven by Design Think of someone who wants to start their own blog. They don’t have the content …

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The next Google Penguin update may be named as penguin 4.0, will step into the market as soon as possible and we all should aware of its consequences. Gary Illyes from Google posted on Twitter that the coming Google Penguin update will be the last Penguin update. He further added, “It’s likely there won’t be next one,” Latest Updates in Penguin Penguin 3.0 — October 17, 2014 Before one and a half year, the Google had launched a Penguin refresh …

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The new buzz word “Millennials” is taking the digital world by storm. What does it mean anyway? The word Millennial is used to refer to those individuals who were in early teens or tweens at the start of the new millennium (the year 2000). This generation comprises the major chunk of the working population in today’s time. In essence, most of the products and services are built around these Millennials and makes up the majority of business for big and …

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