SEO & Marketing

Today, almost every business wants to grow its online presence, to build a strong reputation among its potential customers. Nowadays, more and more companies are saying goodbye to the offline wallet-killer marketing techniques. The traditional marketing method to gain customers such as adverting via banner, Television advertisement, and print media advertisement, are beyond the reach of small companies. But, thanks to the internet, many startups have cemented their places in the 21st century of competition. The time has come: Of …

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Startups are in an unusual position from a marketing point of view. On the one hand, there is an immense opportunity to create a brand from scratch. On the other hand, there’s a unique set of challenges involved when you’re trying to boost the popularity of a company nobody knows about. This position offers a lot of creative freedom, but it can be quite daunting as well. This framework will give you an idea of how you should prepare your …

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As you know, there’s an art to driving conversions. But did you know there’s also a science to it? When it comes to digital marketing, leveraging the power of social proof and the influence it has over the human brain can be particularly profitable. The Psychology of Social Proof This is the essence of social proof. By our very nature, we are hesitant to make choices and are always looking for proof that we’re doing the right thing. When people …

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Many businesses, big and small, have found the recent rise in ad blocking extremely annoying and worrisome because of the heavy impact on their marketing campaigns that rely substantially on online advertising. Businesses that have a substantial audience of millennials recently witnessed that their ability to reach and communicate with the consumers has been severely impaired. The main reason for their failure to lure customers is the ad blockers installed on the devices of consumers which they use to browse …

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The days of simply having a website for a business and expecting it to be a success are over. A website, in many cases, is the first impression that customers have about a company. Something as simple as slow loading times or an archaic design can actually reflect poorly on the business. The primary purpose of a business website is to build a lead funnel, inform existing and potential customers, and to convert finally with sales. To do these things …

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As a content marketer or a content marketing team, you produce an incredible amount of content, daily, weekly, and monthly. The traditional thinking about this content has been that it is created, published, and, in most cases, forgotten, as the marketer moves on to new topics and types. Some content writers go back into content history and “resurrect” an older piece by re-writing it, adding updated information, and perhaps turning a piece of text into an infographic. This is known …

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The primary goal of SEO marketing for startups is to attract prospective clients to the startup’s existence, mainly through its website, and to turn those potential customers into paying clients, thus boosting revenue. However, there are many great features demanded of a useful site. All of which can be provided by successful SEO strategies and SEO marketing. First, mobilized, localized, and socialized content on a website is imperative. Make sure the site displays correctly and can be easily navigated on …

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The world evolves quickly, and so does the market. A few decades ago, people had to deal with their businesses without using the internet. Can you imagine what that means? The communication, the transactions, and all the software and tools that we have nowadays weren’t possible back then. With time, the e-mail came in Google, Facebook, and so we evolved. Today’s businesses of all types and forms use the available technology to improve their revenues and gain awareness. And why …

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It’s important for Insurance companies to acknowledge that what they’re offering isn’t appealing to most people in the demographic of 18-34 years old. The under 35 years age group happens to be the largest group of internet users, consisting of over half of all internet users worldwide. This creates a huge roadblock when it comes to online marketing. Because not only are the majority of internet users not interested in insurance, but the portion that is interested still wouldn’t be …

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A growing number of internet users are turning to their mobile devices instead of the more traditional desktop computer to get online. Although a mobile interaction is nothing new for big businesses, this is an area that may take a bit longer for smaller players to access. You can’t neglect the impact of mobile use for long if you want to remain competitive. Small businesses need to cater to mobile visitors as much as — if not more than — to …

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