SEO & Marketing

If you have landing pages that aren’t earning the conversions that you think they should, it might be time to take a closer look at what you are doing when it comes to conversion rate optimization. Without realizing it, you could be making mistakes that are impacting your bottom line. Check out these sneaky CRO errors that could be haunting you. #1 Not Focusing on Performance Landing pages that load slower when a visitor arrives on the website or blog …

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In an era where content is the king, you want to ensure that there will be no mistakes on it. You want that your posts, pages, and videos are the best ones that your target audience has ever come across on the web. And you are doing your best to make it happen. If the paragraph above describes you, congratulations! You are on the right path. But you might still not be sure about what are these mistakes that you …

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Digital marketing seems to be a crazy job but obtaining success in this field also needs effort and certain tactics. You might be having few of the tactics and some you need to develop: Carry SEO Tactics on the Go There are basic things in SEO like — technical compliance, keyword research, user experience, and link-building. Out of all, a digital marketer has to keep more importance on social media. Because that is the place where you get a larger number …

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Every email marketing campaign is centered on a key element: customer focused experience. When using the email marketing approach to make your business known to the masses, it is important to deliver the right type of message to the right type of people. Some companies might think this is – it’s not. Due to the rise of social media, many marketers have classified email marketing as uncool, old-fashioned and outdated. Contrary to popular belief, the approach can still render results. …

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If you want to make it big in the industry, you need solid marketing services. However, with the constantly evolving digital world, things are rapidly changing and it’s difficult to say what works. Brings me to the dictum “The more things change, the more they remain the same”. And in our world, this means that the staple digital channels you use to market your product and build your brand will continue to be what we’ve outlined below. Of course, the …

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The vastness of the internet has created a separate world and a space full of business marketing opportunities. As more and more digital channels continue to flood the marketplace, the need for a comprehensive approach to omnichannel selling becomes a must for any small business, entity or enterprise. In 2016 it has been heralded the year for marketing automation. The reasons for marketing automation adoption include the following:Companies that invest in marketing automation will benefit on great return on investment (ROI). …

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In order to help consumers and marketers succeed in a world that is highly dependent on mobile technology, Google has made some innovations in its AdWords platform. The big reveal was made at the Google Performance Summit in May where they introduced new innovations for advertisements that are more suited to a mobile-first world. The upgrades are available for advertisers and aim at providing them – Let’s see how these new innovations might help advertisers provide mobile users with richer …

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Cause marketing has been around for years. However, it will not be surprising if you just heard of the term recently. It was introduced back in 1976. The idea behind cause marketing is to give back to the community. Your brand has to be seen to give equal weight to both societal interests and business interests. But how do you run a successful cause marketing campaign? Although cause marketing has been around for decades, there is a new change today …

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In our day and time, copywriting and content creation are the touchstones of successful marketing, while higher conversion rates are the goals of every small or big business. Today we will analyze a few tips and recommendations on how to use copywriting to boost your conversion rate. According to recent statistics, we live in a “content shock” era – 25,000,000 pieces of content are shared every day. With so much content poured upon us, can we still be talking about …

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Being a content marketer, especially if you are working hard to become a great one, also assumes having the right tools in hand. Working with proper tools does not mean that you are cheating, as they will only make you more efficient. And efficiency is highly appreciated these days, because time is a precious commodity for most people, especially for business owners. So, if you want what tools are the best to use when wishing to be a reliable and …

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