Category: SEO & Marketing - Page 4 of 50

Two blue speech bubbles with a man and a robot.

Artificial Intelligence in PR and Marketing: The Future Trends that Can Improve the Efficiency of Your Public Relations Campaigns

August 29, 2023May 15, 2023 by Souvik Banerjee

Predictive analytics, Machine learning, and various Big Data technologies allow businesses to make data-driven decisions, improve their promotional campaigns, and also provide more personalized services to their clients and customers. Having been delighted with both their process improvement and also superior results, businesses have increasingly invested in the use of Artificial Intelligence. In fact, 91.5% of large companies have reported ongoing investments in AI. So how can AI improve your PR and Marketing campaigns in the near future? These days …

A green background with a magnifying glass over a link.

How to Find and Fix Orphan Pages to Improve SEO?

August 29, 2023April 14, 2023 by Souvik Banerjee

In the world of SEO, orphan pages are a big problem. These pages can negatively impact your website’s search engine rankings, as they are essentially isolated pages with no links or connections to other pages on your site. This makes it difficult for search engines to crawl and index them, and they often end up being ignored altogether. In this guide, we’ll explore what orphan pages are, why they’re bad for SEO, and how to find and fix them to …

A woman sitting at a table with a laptop.

How to Set Up Social Media Profiles for an eCommerce Startup?

June 3, 2023April 3, 2023 by Souvik Banerjee

In today’s world, accessing services or buying things has undergone a massive transformation. The credit for this revolution goes to the internet, as it has made it all possible. With people having access to the internet from almost every corner of the world, eCommerce has witnessed a tremendous global expansion. Buying, selling, or even conducting business operations have become easier, faster, and more efficient thanks to eCommerce – a true game-changer in the modern era! Looking towards the future of …

Google-crawler-SEO-search-engine-optimization-technology-index-robot

Link Building vs Content Creation: Which is More Important for SEO?

June 4, 2023March 22, 2023 by Souvik Banerjee

Seeking that perfect game plan to propel your website’s rankings on search engine result pages? Look no further! The key lies in weaving together two essential threads: link building and content creation. While link building crafts a sturdy foundation to bolster your site’s authority and visibility, high-quality content captivates users and elevates your brand as an industry leader. Armed with these powerful tools, your website is poised for search engine success. Discover the perfect equilibrium between link building and content …

An icon of a rocket flying out of a computer screen.

9 Proven Ways to Boost Your Website Speed for Better Ranking

June 3, 2023March 14, 2023 by Souvik Banerjee

In today’s fast-paced world, we want information in the blink of an eye. Patience is a rapidly diminishing virtue, and as such, people expect websites to load incredibly quickly. If your business’ website is slow, it can negatively affect user experience in a significant way. Inferior website speed can also tank your search engine rankings and, ultimately, your bottom line. First impressions matter and we all make snap judgments, whether we like to admit it or not. Did you know …

Which Kind of Newsletter is Really Helpful for Your Business?

June 4, 2023February 18, 2023 by Souvik Banerjee

Reach your targeted audience and provide genuine value with email marketing! When it comes to nurturing leads, 31% of B2B marketers agree that newsletter campaigns are the way forward; offering an ideal opportunity for a business to promote its product offerings through creative content. Sign up today and experience firsthand how newsletters can take you closer to achieving desired results. Email marketing is an essential tool to stay in your customer’s inboxes and engage with them. But when it comes …

A group of people working around a table.

What are Some Successful Account-based Marketing Strategies (ABM) to Follow? (Infographic)

February 6, 2023 by Souvik Banerjee

Account-based marketing (ABM) is a hyper-targeted, hyper-personalized B2B marketing strategy. Businesses using ABM concentrate their marketing and sales resources on engaging and creating tailored buying experiences for a set of best-fit, highest-opportunity accounts. According to statistics, 86% of marketers say ABM improves win rates and 80% say it improves customer lifetime values. Sales and marketing alignment or “smarketing” is one of the keys to the success of ABM. The sales and marketing departments play the critical role of mutually identifying …

Rich Media in Email Marketing: How to Ace the Visual Game? (Infographic)

June 3, 2023January 17, 2023 by Souvik Banerjee

Visuals play a vital role in creating engaging emails. They help in making your communications more impactful and drive the users to take action. Rich media in email marketing evoke emotion and impart a memorable experience to the readers. By definition, rich media is a broad range of interactive digital media that shows dynamic motion. It uses advanced sensory features, namely audio, video, and animation. It includes static images, GIFs, cinemagraphs, videos, and audio. As email clients are getting more …

stethoscope-laptop-computer-technology-healthcare-doctor-medical

5 Tips for Successful Healthcare Content Marketing

June 4, 2023January 2, 2023 by Souvik Banerjee

Businesses that use content marketing see six times more conversions than those that don’t. So, it’s not surprising that 95% of healthcare organizations use or plan to use content marketing to reach their target consumers. To make your healthcare brand stand out from the competition, you should find ways to connect with your patients, peers, consumers, and other healthcare organizations. Effective healthcare content marketers leverage valuable and relevant multimedia content and share them easily across online platforms. This article explains …

laptop-work-desk-content-office-writing-typing

5 Easy Steps to Create Long-form Content

December 30, 2022 by Souvik Banerjee

The purpose of writing any long-form content is not just to get the reader acquainted with a topic but also to delve into deeper details and extract useful information in some conclusive form about the subject at hand. Consider someone searching for information online and coming across a catchy yet informative title related to their query. As soon as they open the blog, they find only a brief introduction to the topic or just listicles! How would you feel if …

« Click to load more articles »