SEO & Marketing

Social Media Marketing Promotion

Best Digital Marketing Channel for your Business

Digital marketing has emerged as a new tool for business promotion and growth. As the technology evolves, the traditional way of marketing has become obsolete. The use of computer system and mobile devices has drastically increased in the last decade, forcing businesses to promote and sell their products on the internet.  Still, traditional print and media advertising is somehow effective but if you look statistically, digital marketing can save up to 62% of promotion cost.  What adds to the popularity of digital marketing is the fact that it is quite flexible and effective. However, like any other method of marketing, …

Continue Reading…Best Digital Marketing Channel for your Business

Everything You Need to Know About Career in Digital Marketing (Infographic)

Everything You Need to Know About Career in Digital Marketing (Infographic)

We live in an increasingly digital world. Information consumption has shifted from the page to the ‘screen’. Most of us consume our news, communicate with our social circle and even conduct our businesses online. Businesses are constantly pushing their apps, offering discounts to their mobile users and creating content for their digital platforms. In several countries, mobile traffic has overtaken desktop traffic. As a digital marketer, you stand at the center of this massive information distribution network. Digital marketing is the engine which shows you Ad X before Ad Y. It is the engine which propels certain applications to millions …

Continue Reading…Everything You Need to Know About Career in Digital Marketing (Infographic)

Paid Content Advertising

How to Make your Content Reach a Larger Audience Using Paid Content

Paid Content Distribution: You’ve probably heard the phrase and have even implemented paid ads on various platforms. However, you’re lost as to all the tools you could be using. Even more, you want more engagement from your readership and more ROI. In this article are a few tools and tips and tricks to help get you going and to expand your readership. Growing Opportunities: The meteoric rise of the social networking sites like Facebook, Twitter, Instagram and the likes in the last 5 years or so have successfully brought down the long-standing Google monopoly on internet advertising. Marketers are no …

Continue Reading…How to Make your Content Reach a Larger Audience Using Paid Content

Social Media Marketing

How Social Media is Making the Investment World More Accessible for Beginners

Social media has been an important part of life for the best part of a decade, and gradually, we have become more sophisticated in what we expect it to do. Initially social media allowed us to stay in touch with people we knew and connect with them better, and then make new connections with people we may not otherwise have met, and allowed us to broadcast what we knew and thought about events in real time. It has now become our go-to source of news, information, advice and entertainment, and the place where we craft much of the image the …

Continue Reading…How Social Media is Making the Investment World More Accessible for Beginners

Plan Marketing Meeting Discussion Group Team

Content at the Heart of Print

Content is what drives the print industry and organizational success as a whole. Content marketing has taken over traditional advertising methods and has undoubtedly taken the lead. What makes content have such a powerful impact? The answer is simple. Subtly incorporating accurately phrased content which identifies the problem statement and addresses it, does the job. Also, it can be leveraged to the general public through social media. Budgeting done at the beginning of a fiscal year ensures that they allocate a proper budget to their content marketing efforts (as 58 percent of B2B brands did in 2014). Driving traffic towards …

Continue Reading…Content at the Heart of Print

5 Greatest Lead Generation Hacks for Marketing Success

5 Greatest Lead Generation Hacks for Marketing Success

Just like how humans need oxygen to live, businesses – whether offline or online – need quality leads to keep them going. If your marketing efforts are not attracting leads, it can contribute to your business’s downward spiral. If this is the case, you may want to change something in your marketing tactics and strategies. What is a “lead”? In the marketing context, a lead is a potential contact for sales who shows interest in your products or services. A lead can either be an individual or organization who can possibly turn into regular customers when nurtured well. The lead …

Continue Reading…5 Greatest Lead Generation Hacks for Marketing Success

Key Mobile Marketing Trends that will Rule 2016

Key Mobile Marketing Trends that will Rule 2016

A recent survey revealed that users spend an average of 2 hours per day on their mobile which is 33 percent of their entire internet time. We have observed a constant growth in this over the last a few years as it was only 20 percent in 2012 and now have crossed 35 percent. There is no surprise that among young users aged 16-24 the mobile usage is much higher, nearly 4 hours a day. Looking at these stats, it is clear that we are marching towards a society where users will spend a larger part of their internet time …

Continue Reading…Key Mobile Marketing Trends that will Rule 2016

6 Actionable Online Advertising Strategies to Drive Shoppers to your Store

6 Actionable Online Advertising Strategies to Drive Shoppers to your Store

Driving sales to the online store is never a difficult one by performing some tactics that boost up the sales. If you are not well versed with the basic knowledge regarding the integration of your website and business strategies, then it will highly difficult to stand up in this competitive world. Apart from this, it is not only enough to bring visitors to your landing page; it is must to turn that traffic into customers. There are ample of ways to enhance the conversions, let’s have a brief look at it. 1. Exploit Social Media Social Media seems to be …

Continue Reading…6 Actionable Online Advertising Strategies to Drive Shoppers to your Store

Content Marketing Tactics Graph Strategy

Content Marketing on Steroids Without Getting Your Hands Dirty With Creating More Content!

When I see my friends starting their new business and trying their best at social media marketing I always see the following pattern: they ALWAYS start with posting only their own content which is too often of very promotional nature to the 70 followers they acquired among their friends with “beg likes”. Why on earth would you bore your fans with the same selling offer with another ugly stock photo over and over again? I understand it’s daunting to come up with valuable evergreen content all the time (especially when you’re just starting out and have many more important stuff …

Continue Reading…Content Marketing on Steroids Without Getting Your Hands Dirty With Creating More Content!