SEO & Marketing

In the old days, people looking to purchase real estate would visit their local real estate agency or browse through a real estate catalog that was sent to them in the mail. Now, people go online to search for real estate and find the best deals. If you own a real estate business, then you will never be successful if you are not effectively promoting your business online. However, this doesn’t just mean posting a few classified advertisements on Craigslist …

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Since time immemorial, Traditional Marketing has been the obvious way of selling a product or service. Big organizations have always stuck to the traditional structure and techniques of marketing and have made it to where they stand today. But let’s face the fact: today, even the most stringent of business houses have pages on different social media platforms. Even the biggest names from various sectors readily sell themselves through LinkedIn profiles, Twitter handles and Facebook pages. And you probably know …

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It is evident to any webmaster that running your own website is not just about posting whatever you like whenever you like. It is essential to post regularly so that your audience did not forget that you exist. And it is also naive to expect them to read whatever you will be posting, you should always have their interests in mind. Hence, a content strategy is essential, and it consists of two factors: regularity of posting and the value of …

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The internet marketing industry in India has grown by leaps and bounds in the last few years. It has reached its present worth $68 billion and is expected to observe an even higher growth in the coming years. It goes without saying that as this industry has expanded hugely, so have the career opportunities in this domain. In fact, a recent report has revealed that digital marketers were the most sought-after marketing professionals in 2015 as well as 2016 and …

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Flight Pilot Simulator, Tap Titans, Mutilate A Doll 2 Game, Angry Birds 2 and Bee Brilliant. You must have heard about these and more. They are some of the latest and most interesting games available today. What should interest you more is that your clients and those you haven’t met are currently using them. And here you are wondering what your next marketing strategy is. The Mutilate a Doll 2 Game, otherwise known as “the MAD game”, for instance, was …

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Do you want to boost your page’s weight on the search engines so that it ranks more highly? One of the best ways to do so is to have other high-quality websites link in your direction. The more serious sites link your way; the more authority you’re seen as having. So far I’m probably not telling you anything you didn’t know already. The big question most people have is ‘how’. How do I get other high-quality websites to link to …

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With over 1 billion websites on the Internet today, the importance of SEO for online businesses cannot be underestimated. The term “online business” may seem outdated. Because, if your business isn’t online and not found on the web in 2017, it simply doesn’t exist. Search engine optimization isn’t about stuffing your website with keywords anymore, but this ever-evolving field — which is part business, part marketing, and part technology — is more relevant than ever. With the new year approaching, …

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Most websites nowadays incorporate video content in some form or other due to how appealing and effective it can be. However, what many people fail to appreciate is that videos are a very unique form of content, and when you publish them on a site, it is necessary to both optimize the website for video – and optimize the video for the website. Optimize Videos for Websites To optimize videos for websites mainly involves ensuring the video format and settings …

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