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20 WordPress Conversion Optimization Plugins

April 25, 2017August 22, 2015 Souvik Banerjee

When a digital marketer builds a website, he’s always guided by clear goals for each and every page. Once you understand what every single page stands for, and how it contributes to the overall goal of your business, you stand a better chance of measuring its success and improving specific elements of that particular page. Your business goal could be anything from lead generation to sales, customer support, branding, or product advertising. If it’s your priority to maximize conversion rates …

How Professionals Approach to Look Inside Logo Designing Process?

July 8, 2024August 21, 2015 Souvik Banerjee

Even though the logo is just a small piece of a company, it is used on several advertising mediums for the branding of products and services. It means a lot for organizational growth as it brings a recognizable representation in front of the audience and communicates a strong message on behalf of the business. The entire logo designing process comes with great responsibility. Thus, it needs to be designed by an expert, who is not only capable of designing well-structured …

14 Free Joomla Templates for Different Types of Projects

March 24, 2024August 18, 2015 Souvik Banerjee

If you choose Joomla for your projects, like millions of other users and developers all over the world, this blog post is exactly what you need to look through now. It will provide you with a wonderful opportunity to save on design cost without any quality loss. Here you will find 14 Joomla templates for different types of projects available for free download. First of all, let us calm down the skeptics. All of the templates, through which you’ll browse …

Security Vulnerabilities Internet Threats

Important Android Security Vulnerabilities to Keep your Eye On

April 25, 2017August 13, 2015 Souvik Banerjee

The Android security system is one of the much debated topics of today. Are they secured enough? Should you have some extra security apps installed on them? The truth is that the security system on androids is quite strong. It has a multiple layers of protection and keeps malware away. It asks for your permission before doing almost anything. So, one of the most important things with Android security is to be careful when giving it permission to do something. …

Why Email Marketing is Still One of the Most Important Tools in your Online Marketing Strategy

Best Way to Use Email Marketing Tool as Your Online Marketing Strategy

April 25, 2017August 10, 2015 Souvik Banerjee

Despite the arrival of mobile and social media marketing, email marketing tool remains to be one of the most reliable digital strategies. Why not? There is more to email marketing that no other type of marketing can offer digital marketers. In fact, email marketing is regarded as one of the best tools to use nowadays. Here are the reasons behind this claim. 1) Customer acquisition and retention Based on various surveys, such as the one commissioned by Marketing Sherpa, 73% …

How is WordPress Helpful in this Fast Life?

April 25, 2017August 10, 2015 Souvik Banerjee

WordPress is easy to use and saves time, something you are not likely to have in abundance if you are an entrepreneur. Setting up, managing, and propelling forward a business is anything but not time consuming. Thanks to WordPress, at least you wouldn’t have to spend hours managing your website or blogging. Here are top ways in which WordPress helps save time. Makes Managing a website easy, even for novices You don’t have to worry about learning HTML or something …

Top 10 Effective Email Copywriting Tips for Improving Conversion

April 25, 2017July 29, 2015 Souvik Banerjee

A number of approaches have been used till date to grab subscribers’ noteworthy attention so that it could result in improved conversion rates. Although email marketers use diverse strategies to improve the significance of their campaigns but they fail to grab users’ attention with the same. A number of email marketers are still not aware of the approaches that could help them generate an effective email copywriting that could further help them in improving the subscribers’ list. If you are …

Things You Should Know Prior to Opting Mobile E-Commerce

April 25, 2017July 28, 2015 Souvik Banerjee

The most important trend with e-commerce is occurring on tiny screens. Mobile conversion rates are huge right this moment probably bigger than you think. If you’ve recently been neglecting mobile conversion optimization, it’s time to hone in on the few specifics, and get with the game. Everyone understands that e-commerce is usually a constantly growing area of the larger retail store and the business sector landscape, but are you aware that mobile E-commerce keeps growing faster? Given the actual growing …

5 Awesome Mobile Payment Options – Pay With Your Phone

July 25, 2019July 24, 2015 Souvik Banerjee

The mobile payment industry is one of the fastest-growing industries as more and more businesses are providing mobile payment options to expand their business for an increasing number of online and walk-in consumers who prefer mobile payment methods. This has been evident by the growth of $100 billion industry in 2011 to $431 billion industry now [1] which is expected to double by 2019 [2] and a growing interest by technology giants like Apple, Samsung, and Google to launch their own …

Top 5 eCommerce Predictions on 2nd Half of 2015

Top 5 eCommerce Predictions for the 2nd Half of 2015

April 25, 2017July 23, 2015 Souvik Banerjee

The year 2014 saw a huge surge in eCommerce revenues across the globe. According to a report by Forrester, 2015 will be no different wherein eCommerce revenues will continue to grow as new brands enter into the global road-map and execute new strategies. New businesses are offering creative products and services to win the eCommerce game. The online buying behavior of shoppers has continued to evolve and present new opportunities for marketers. This certainly is a challenging industry to be …

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