technology-laptop-notebook-acer-business-type-work-gadgets-desk

eCommerce SEO Tips: 6 Essential SEO Tips for Your Online Store

One of the biggest challenges facing new eCommerce site owners is generating organic traffic. Another one is operating within a strict advertising budget. It’s already easy to see how these two objectives can clash with one another. However, there is a way the business owner can create a steady flow of organic traffic without having to constantly spend money on paid promotion, and that is through search engine optimization. But too many site owners are unaware of what separates good from ineffective SEO and don’t know where to start with their SEO strategy. In this article, we’re going to give … Continue Reading…

smartphone-photo-technology-ecommerce-mobile-application

The Best Way to Develop an ECommerce App You May Now Know

Smartphones and tablets are taking over! With billions of users all over the globe, consumers continue to use mobile gadgets to source for the products and services they need. Forrester’s report on 2018 best retail practices in regards to mobile web predicts that retail sales through smartphones will grow at a CAGR (compound annual growth rate) of 18%. The report also forecasts that in 2018 smartphones will impact more than a trillion of US retail sales at some point through the client’s journey. These are statistics that business owners cannot ignore if they want to remain relevant in this eCommerce … Continue Reading…

Photography-Technology-Gear-iPhone-Instagram

How Influencers are Becoming the Salespeople for E-Commerce Brands

If you think of influencer marketing, you may think it’s a new trend. But that’s not exactly true. Earlier, brands worked with famous celebrities, sports personalities, or thought leaders to promote their products. It was the same idea. But with the internet and social media, the faces of this type of marketing have changed. Now we see ordinary people and everyday consumers building massive followings in different niches. These are the influencers to whom brands are shifting their attention. These influencers are generally everyday people like you and I. But they have massive numbers of followers on social media platforms. … Continue Reading…

mobile-payment-gateway-pos-ecommerce

Top 5 Ultimate Payment Gateway to Choose in India (2018)

ECommerce business is at all time high globally. They have created a financial discipline and survival. However, the questions that are still to be answered. Which payment gateway suited the best for my business? How to choose the best one for your online store? How do they charge per transaction and all? With evolving technology, several brands and startups have started building their orders and accepting payments with a variety of payment gateway. It is no wrong in saying that people are still searching for the best payment gateway. Before answering all the questions, let’s check up what payment gateways are … Continue Reading…

business-calculator-ecommerce-entrepreneur-finance-money

10 Improvements to Make Your Online ECommerce Store More Successful

The vast potential of Internet has made it easier for businesses to target and reach out to a large number of people. ECommerce has removed the boundaries of location and area allowing businesses to target audience globally. Sales of eCommerce have grown at an average rate of 19 percent in the last decade and this trend is expected to continue in coming years. ECommerce sales are expected to triple in the next year itself. With customers growing tech-savvy and increasing penetration of Internet in lives, eCommerce businesses are capitalizing on the benefits of eCommerce. The growth of eCommerce has increased … Continue Reading…

video-editing-marketing

5 Key Factors that Affect the Engagement of eCommerce Videos

ECommerce videos come in various shapes and sizes, but more often than not consist of demonstrations or how-to guides to generate sales for specific products, or marketing videos to promote an eCommerce website. Regardless of the form, they take, however, if you want your eCommerce videos to have an impact and successfully achieve their goals – you need them to be engaging. Although the engagement of eCommerce videos is a difficult metric to peg down and is influenced by numerous factors, there are five in particular that have a profound effect on it: 1. Video duration Viewers prefer shorter videos … Continue Reading…

Best Ways to Anticipate Customer Needs (Infographic)

In the perfect world, businesses can anticipate the needs of their customers early on in their interactions and avoid issues like complaints. Unfortunately, we don’t live in a perfect world, so optimizing the customer experience remains a huge challenge. The price for failing this challenge is a number of unwanted outcomes such as undermined image and customer loyalty. Despite this, many marketers and business leaders are ignoring or downgrading the importance of working with customers before and after the sale. Yes, the fact that a customer came to your company and bought something doesn’t mean that your product is great … Continue Reading…

ecommerce-internet-purchase-online-shopping-money-payment

5 Best Trending ECommerce Product ideas to Sell in 2018

Is eCommerce here to stay? The listless positive potentials of eCommerce are about to unfold in the year 2018. Groundbreaking eCommerce product ideas will dominate if not monopolize the global market in the current decade. The eCommerce trends in the recent past speak volumes for it. Statistics from 2017 have shown that nearly 1.66 billion people all over the world purchase goods online. Also, the projected eCommerce share of total global retail sales of 2021 has come out to be 17.5%. This clearly indicates the distinct niches eCommerce has carved out for itself in the bygone years. Considering the year 2018 … Continue Reading…

apps-business-commerce-data-desk-internet-office-social-media-technology

Top 5 Recommended Elements of eCommerce Website Design of 2018!

ECommerce sales in almost all of the world achieved a very satisfactory value by the end of 2017. By the end of 2017, more than $2 trillion had been contributed by this type of trading and experts predict that overall eCommerce sales in 2020 will reach approximately $27 trillion. ECommerce has expanded to a wide range of issues, not just limited to cosmetic sales, daily necessities, supplements, and medicines, but also to automotive products. This is a very rapid development and this cannot be separated from the spread of smartphones to almost the entire world. Today, eCommerce is strongly supported … Continue Reading…

customer-user-card-payment-ecommerce

10 Key Factors May Impacting the Consumer Behavior of Your E-Store

Most of the big companies in the market are successful in making best e-commerce store in the world. But they failed to make successful business because they didn’t study customer behavior. There are lots of factors that influence the consumer behavior of online shop and you have to do enough research before launching your products for online sale. Here are some of the key factors that can impact on the consumer behavior of your e-commerce shop: 1) Website design: Most of the visitors consider website appearance to be an important factor before making any trade. Some the users skip the … Continue Reading…