The Value of Developing Accurate Buyer Personas (Infographic)

The Value of Developing Accurate Buyer Personas (Infographic)

No matter what industry or field you’re in, understanding your customers is crucial to success. If you want to sell more of your product or service, you have to know what drives customers’ purchasing decisions. This is where buyer personas come in. According to HubSpot, personas can make websites 2-5 times more effective—yet, there are still many companies who are not using personas in their marketing and sales processes. If you’re unfamiliar with buyer personas, now is the time to learn. … Continue Reading…

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5 Excellent Ways to Improve Your eCommerce Strategy

As more customers turn to the internet for purchasing, the consumer market is fast evolving to eCommerce solutions. More businesses are expanding online; products and services now available via the click of a button or the swipe of a finger. Studies have even shown that online customers are more loyal than those who shop in-store. For business planning to enter the eCommerce space, the process can be a bit overwhelming. While selling online provides countless opportunities for brands and retailers, … Continue Reading…

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Mastering the Art of Storytelling in Commerce – A Complete Guide

Storytelling is a treasured art. It goes back centuries as an ancient form of communication. It will always serve to entertain, inform, and educate mass audiences. Doesn’t it follow that this form of communication—written or verbal—should be used for promoting your products, services, and brand? If you want to be a highly successful business, using storytelling in your content is the key to success. The beautify of using storytelling marketing is that it’s so simple. Glenn Conradt, vice president of … Continue Reading…

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Recommended Practices for Boosting eCommerce Product Pages Sales

So, you have an eCommerce website, and obviously, your main aim is to dial up your sales and get traction on each and every product page of yours. But is that really happening? Guess not. Because what is really happening is that when a visitor visits your site, he or she wanders around a lot on different pages, without generally making up his mind for his for final purchase of the product. Are we right? Well, this is because you … Continue Reading…

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Best eCommerce Store Color Combination for Better Conversions

No doubt, any online store aims to thrive in a highly competitive business environment. As a rule, the aims of a website are not restricted to engaging visitors and ensuring their retention. The most important thing is to convert your visitors to buyers. And such directing them to action can and should be done through very subtle things like color output and typography at your site. In other words, don’t underestimate colors when it comes to eCommerce. No doubt, a … Continue Reading…

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9 Ideas to Boost Your eCommerce Sales Using Discount

As a website owner, you wake up agitated in the morning, grab a cup of tea, and the first thought to hit you is, ‘how can I increase my online sales?’ After a few more sips, your next thought is, ‘how can I get prospects to stay in the funnel?’ Sounds familiar, doesn’t it? The truth is that today’s online consumers are tech-savvier than ever. Combine that with the fact that there are more online stores today than ever before, … Continue Reading…

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What eCommerce Marketers Should Know About Mobile SEO in 2017

By the time you finish reading this, everything we may have learned about mobile SEO could be wrong. That’s because the paradigm that exists today is based on the desktop-first world, and Google is close to catapulting us into the mobile-first world with a significant update on how they render, crawl, and rank the web. The search engine giant, Google, has already started testing their mobile first index, which not only rewards the mobile-friendly websites but also ranks the desktop … Continue Reading…

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6 Tips to Get Success with your New ECommerce Store on 2017-2018

The e-commerce balloon is getting bigger with each passing day as you know people are looking forward to having their say in getting the style to their closet through e-commerce platforms only. The e-commerce flow started with few big brands jumping in, but the air has affected others due to higher revenues and star branding features. Let’s talk about some of the tips that can help you in running your new e-commerce store: 1) The user should always be your … Continue Reading…

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How to Increase the Success of Print Commerce with Latest Marketing Strategies?

The print industry has seen tremendous growth over the years, and web-to-print has come as a revolutionary solution to this business. There are amazing benefits one can reap from this single business if implemented in the right way. But, since we have been used to old marketing and advertising style will we be able to succeed using the new strategies. Marketing is basically planning and execution of the products or services development, promotion, distribution, and pricing. The Print Commerce is … Continue Reading…

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How Online Design Tools Can Help You Win the Hearts of Customers

Today, good marketing is all about personalization. By lending a sense of individuality to what was once mass marketing, companies using customization and design tools can cater to customers who want to feel seen and heard by the brands they frequent. Because of this, online design tools are quickly becoming go-to for brands who want to promote brand recall and increase customer loyalty. What are Online Design Tools? Online design tools vary in function and form. Some online design tools allow clients … Continue Reading…

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