Category: ECommerce

E-Commerce

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How Online Design Tools Can Help You Win the Hearts of Customers

Today, good marketing is all about personalization. By lending a sense of individuality to what was once mass marketing, companies using customization and design tools can cater to customers who want to feel seen and heard by the brands they frequent. Because of this, online design tools are quickly becoming go-to for brands who want to promote brand recall and increase customer loyalty. What are Online Design Tools? Online design tools vary in function and form. Some online design tools allow clients … Continue Reading…

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How to Make an eCommerce Website Responsive in Nature

This is an era of online shopping. With new mechanisms and technology, physical shopping is getting replaced by online shopping at a rapid rate. The fact that online shopping allows the customers to get access to different products from the comfort of their homes has made this concept so popular. Besides, with timely delivery and attractive discounts, online shopping has become the need of the hour. And as a result, the idea of eCommerce has come a long way in … Continue Reading…

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10 Great Ways to Accelerate Your Online Store in 2017

Online shopping is replacing physical shopping at an accelerated rate. It is a darling of the younger generation with 67% of American online shoppers being in the 20 -30 years age bracket.  An online store ought to embrace innovation and come up with new strategies of doing business. If you have an online store and are wondering what to do to be competitive in the year 2017, then relax. We share with you ten ways in which you can accelerate … Continue Reading…

eCommerce - Mobile Commerce

Why Cross-Channel eCommerce CRM is the New Sheriff in E-Town

Back in the late 1990s, nobody would have guessed that someday we’d all be using a smartphone to shop online. Nor would they have imagined that stores like Amazon – which began out of a garage as a modest online book reseller – would evolve into the juggernaut that it is today, a company that’s now worth more than Walmart. Indeed, eCommerce’s evolution has changed everything about retail. While studies show that eCommerce only accounts for about 10% of all … Continue Reading…

Top 3 eCommerce Platforms 2017

Top 3 eCommerce Platforms in 2017 with Pros & Cons

Running an eCommerce store is challenging! Technology trends and indicators like the type of devices used to shop, the preferred mode of payment, customer service, etc. evolve every quarter. Entrepreneurs need to be proactive in adopting and implementing industry best practices that deliver value to customers. Pedro Pandolpho, owner of online health food business Pronto Light shares that, when they started their online store eight years ago, their first website had drag and drop feature that enabled users to pick … Continue Reading…

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How Your Website Can Win Over Comparison Shoppers

Comparison shopping is huge. It’s always been popular, but the ease of navigating the internet has made it more effortless than ever. In fact, you’ve probably comparison shopped for something within the last week. But from a sales and marketing perspective, how can businesses get better at winning over comparison shoppers directly from their websites? Five Ways to Influence Comparison Shoppers Comparison shoppers are notoriously hard to convert. Not only are they super price sensitive, but they also exhibit minimal … Continue Reading…

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How to Improve Your eCommerce Site Search in 5 Easy Steps

SEO is obviously an important part of running a successful eCommerce site, but it’s far from the only thing that matters. Once you get visitors onto your site, you must ensure they can find the information they’re looking for. This is why site search features and functions matter so much. Give These 5 Tips a Try Site search functionality isn’t the sexiest topic, but it’s something that must be prioritized if you’re hoping to develop a successful site that satisfies … Continue Reading…

eCommerce - Mobile Commerce

What Online Retailers Need to Do to Be Competitive

On the recent Black Friday, another nail in the brick-and-mortar shopping coffin was hammered in. Statistics show 17.7% increase in online sales compared to 2015, and a decrease in foot traffic from 101 million to 99.1 million, we can expect to see this trend continues in upcoming years. What do brick-and-mortar retailers supposed to do with the above stats is a topic to a different post, but one this is abundantly clear – online retailers need to up their game … Continue Reading…

WordPress eCommerce

What Does Your ECommerce WordPress Website Need ‘Behind the Scenes’?

The world of online retail is a crowded and fierce market with a multitude of online competitors. For the customer, finding the best value product for the best price is key, but there are also other factors that entice the customer to buy when setting up a successful eCommerce website. For your business, your website can be so much more than a stand-alone selling platform. With WordPress plug-ins, some of which are free to implement, you can extend what your … Continue Reading…

eCommerce - Mobile Commerce

How Small Brand Should Approach Competition with Giant like Amazon

The contemporary world has never seen the likes of Amazon. Perhaps the closest historical parallel you’ll find is the British East India Company; that trading combine chartered in 1600 that grew into a global colossus that controlled vast swaths of the earth’s surface and governed entire nations with its own laws and courts. Standing up to Amazon today can be roughly akin to a small spice trader trying to carve out their own niche during the days when the East … Continue Reading…

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