The logo is an essential part of building a brand identity. It is a visual art that allows customers to recognize and distinguish a company from all its competitors.
In addition to giving recognition, the goal of the logo is to communicate the company culture along with all the values around which the brand revolves.
So, let’s see exactly what are the main characteristics that a successful logo must reflect.
1. The simplicity.
A logo must reflect the naturalness and core business of a company. Use simple geometric shapes and the right combination of colors to make sure your logo become easily recognizable.
2. Memorability.
For example, logos like Nike, Apple, Louis Vuitton, they are all well-studied logos with strong semantic meanings. We know them at first glance. That’s why a logo must be simple and unique to be recognized easily.
3. Flexibility.
It is possible to create a logo in vector (a technique that allows you to enlarge the logo to infinity without gouging out pixels). One of the most popular software for this work is Adobe Illustrator or even Corel Draw.
For those who do not have the greatest needs, and want to reduce costs, there is a service called DesignEvo. This is an online logo creator that allows you to create a quality logo in just a few minutes.
The service provides thousands of logos from which you can choose. You will be able to modify every aspect of the style of your logos, including colors, texts, icons, and shapes.
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4. Another essential characteristic is longevity over time.
In this specific case, a more than appropriate example is represented by the Coca-Cola logo that for over 128 years, it remains exceptionally current.
What do you need to create a logo?
Step 1:
Here you will find other interesting sites of logo creating, where you can take inspiration to create yours (alone) or with the help of a designer:
Step 2:
Step 3:
Before starting with the creation of the logo in digital, think, think and think again and give free rein to the imagination. Do not stop at the first one, experiment with new forms, new positions and combinations. Only when you have an idea that interests you, can you move on to the next step of digitization.
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Step 4:
Step 5:
The Bottom Line
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This article is written by Sophia Gao. She is a technology geek who likes all types of new technology and writes articles about how-to, tips & tricks. Her greatest pleasure is to share creative ideas to inspire others. Follow her: Twitter | Google+.