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Article Published by Souvik Banerjee

Souvik BanerjeeWeb Developer & SEO Specialist with 10+ years of experience in Open Source Web Development, specialized in Joomla & WordPress development. He is also the moderator of this blog "RS Web Solutions".

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1 thought on “4 Essential Tools to Measure Your Marketing Campaign Performance

  1. Yeah, analyzing your performance is a must for any serious business’ marketing team. GA is a great tool and an industry standard too, AFAIK. And it’s free. There are also some advanced and expensive tools out there but those are not for everyone. We use SendPulse marketing automation platform and it comes with GA integration so that’s what we’ve been using. And it proved to be more than enough for us.