Most websites nowadays incorporate video content in some form or other due to how appealing and effective it can be. However, what many people fail to appreciate is that videos are a very unique form of content, and when you publish them on a site, it is necessary to both optimize the website for video – and optimize the video for the website.
Optimize Videos for Websites
To optimize videos for websites mainly involves ensuring the video format and settings allows it to be displayed effectively. That being said the exact manner in which videos need to be optimized for websites tends to vary depending on the method that is used to publish them.
Generally, there are two methods that are used, each with its own considerations that you’ll have to take into account:
Embedded videos
Self-hosted videos
Because of that if you’re self-hosting videos, you may want to compress them to reduce the file size so that your bandwidth doesn’t suffer as much. While the quality may be affected by doing so, the trick is to find a balance that doesn’t impact the effectiveness of the video.
As you can see there’s less to worry about when embedding videos, mostly because you don’t have to worry about bandwidth and the concerns that come with it. It is definitely the more convenient option, but it does mean that you have less overall control over your video content.
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Optimize Websites for Videos
On the flipside when you optimize websites for videos the one area that you need to focus on is its design. The reason its design is so important is that it will directly affect the impact that the video is able to have and will determine its effectiveness as well.
Ideally, the design of your website should complement the unique nature of video content and play to its strengths – rather than detracting from it. On that score there are several areas that you will want to look at carefully:
Prominence and visual hierarchy
Clutter
On top of that, the background that the video is placed on shouldn’t be too ‘busy’ either. If possible, it is best for it to be a solid color that isn’t likely to draw attention away from the video.
Responsive design
Final Words
As you can see optimizing websites for videos and vice versa can be fairly extensive, and there are many different areas that you will want to scrutinize. Now that you’re aware of what needs to be done, however, you should be able to go over each aspect that was mentioned when you publish any video content on your website in the future.
This article is written by Karl Henrik. He enjoys creating and publishing video content on his website. He often uses Movavi Video Converter as a video format converter so that he can optimize his videos before uploading them online. Additionally, he also takes advantage of the editing features in Movavi Video Converter. With their help, he often performs last minute tweaks and alterations designed to improve the effectiveness of his videos and other media content.