If you aren’t currently active in digital marketing, you’re about to miss your opportunity. You don’t want to be one of the few companies not involved online; you’ll lose leads, customers, and the ability to give real-time personalized outreach. If you are already doing digital marketing, that’s great! However, you still need to think about how to adjust as the marketing landscape online changes. Keeping an eye on key digital marketing statistics can help you make decisions on future strategy.
What do you need to know to make sure your marketing is effective? These mind-blowing digital marketing statistics will help you decide where to focus your efforts.
More Than Half of People Use a Mobile Device to Get Online
Mobile devices (smartphone or tablets) now constitute more than half of online traffic around the world.
What does that mean for you as a small business marketing your services? First and foremost, it’s essential to have your website optimized for mobile devices. Having a mobile-first strategy means that you make sure all of the elements on your website look good on a smaller screen. Is the text large enough? Does anything overlap? Can you easily navigate each button and menu?
Secondly, be sure you take advantage of mobile marketing. There are so many ways to reach out to mobile devices. You can create an app making it easy for your customers to buy from you regularly. You can also use text message marketing to connect with prospects where they spend most of their time.
Finally, be sure to take advantage of email marketing. People access their email on mobile devices regularly; email marketing allows you to take connect with mobile and desktop users at the same time.
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90% of Marketing Professionals Want to Improve Tracking, Statistics & Analysis
All marketing, digital or otherwise, needs to have a good return on investment (ROI). However, you won’t have any idea what your return is if you aren’t able to track and analyze your marketing.
The good news is that digital marketing is easier to track than many other types of outreach. With digital marketing, for instance, you can track clicks through your ad separately from your email response rate.
One key way to track digital marketing is by using unique URLs. Services like bit.ly can do this for you, or you can create your own unique links for each offer. By separating the links into different offers or different platforms, you can see which of your efforts are getting the best response. Then you can increase your investment in that strategy.
Next, you can use tracking pixels to improve your follow-up on specific offers. You’ll be able to tell when you get conversions. It will help you understand more about the customer buying cycle.
You can also use built-in analytics that comes with many digital marketing tools. For instance, Google Analytics can tell you a lot about how your website is performing and what you can do to improve it.
If handling the analytics and tracking sounds like too much while you’re running your business, it might help to work with digital marketing professionals who can do the heavy lifting.
60% of All Marketers Are Creating New Content Daily
Content is the name of the game. Having new high-quality content on a regular basis is essential to your search engine optimization (SEO) and your lead-generation.
The wonderful thing about strong content is that it helps you in two ways simultaneously. First, you’re going to get great results with your SEO. Google definitely favors websites with excellent content, and it will improve your rankings when you create impressive content.
High-quality content also gives other sites a reason to link to your website. This boosts your SEO too.
Even better, excellent content engages your potential customers and brings in a lot of new leads. People look for information online first. When they are able to find an authoritative blog, they are much more likely to trust that company. That company then becomes much more likely to win their business.
70% of Online Users Want to Learn Through Digital Content
Great marketing will always involve a mix of marketing strategies, but today’s consumers are focused on digital content. This means they want to be informed and educated rather than simply advertised to.
How can you take advantage of that for your small business? Take a look at some of your current advertising and think about how it can be reframed as content. For instance, instead of touting your software security protocols, write an article about the importance of buying from someone who focuses on security.
When you convince consumers that the features you offer are the most important features using educational content, buying from you will feel like it was their idea instead of yours. After all, they now know what to look for, and you happen to provide it.
How do you measure the success of your content? Simply look at how many people take the next step after viewing it. If it’s posted on your website, measure the sales it drives. If you’ve posted the content on social media, pay attention to how much traffic it drives.
All of your content should move people to the next step in your sales funnel.
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Infographics Draw Three Times More Interaction on Social Media
Want to create one type of content on social media that draws three times more likes and shares than any other content? Learn to use infographics!
An infographic tells a full story using both text and images. Infographic presents research in the form of facts and numbers, but they also teach and connect with readers. The presentation style allows you to present complex information in a colorful and accessible way.
They work so well because they target the natural visual nature of many people’s processing. Even better, because it combines text and images, it allows people to both be told and shown, which engages more learning styles. The images illustrate the point being made and help the message stick.
Finally, people love having complex information made easy. An infographic cuts through the noise online and presents a lot of data in a very simple way. It’s inherently sharable because it’s so eye-catching and informative.
Work with your staff to find someone who can design compelling graphics and write clear, engaging explanations. They may not be the same person. But two people working together can get you an incredible boost in online engagement.
85% of Internet Users in the U.S. Watch Video Monthly
Video is extremely popular, and it has been for a few years. The coveted 25-34-year-old demographic watches even more video than others. So, video marketing is incredibly effective for businesses at every level.
One of the things that makes a video so powerful is that you’re able to include non-verbal communication in your marketing materials. You don’t have to rely only on text or the spoken word. You’re able to use acting, facial expressions, and a lot of other techniques. This helps people know, like, and trust you, which leads to them doing business with you.
Doing video marketing doesn’t have to take a lot of money, either. You can take advantage of live video on existing platforms like Facebook with nothing but your cell phone. You don’t need much more to create quality videos for YouTube or your website.
Remember, being overly polished will make your audience feel like they’re watching a commercial. Instead, focus on being authentic, real, and making a true connection with your viewers.
Personalization is Key to All Marketing
In today’s digital era, no one wants to feel like a “marketing segment”. Instead, it’s essential to personalize all of your outreach. There are a lot of marketing tools that make this easy. So you don’t have to worry about manually splitting up your marketing messages.
Email marketing tools allow you to segment your audience so that you can send specific email series to small groups of potential customers. Segmentation improves email open rates by 14%.
You can also focus your social media marketing on very targeted audiences so that your marketing speaks directly to their needs. When you have something that solves a very specific need, you’ll be able to make a lot more sales.
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Turn Marketing Statistics into Success for Your Business
These digital marketing statistics are just the beginning. Understanding current trends can help you focus your marketing on the most effective strategies available.
Statistics are just information until you act on them. Consider taking at least one or two of these marketing statistics and making them into strategies. For instance, if you’ve been spending a lot on advertising, try moving some of that into content marketing. If you haven’t worked with video yet, give it a try.
There are a lot of businesses who never understand the trends that impact digital marketing. Then there are those who do but continue business as usual. Will you be in the small percentage who actually moves forward with these ideas?
When digital marketing makes a big difference in your bottom line, you’ll be glad you adjusted your tactics!
This article is written by Katrina Fernandez. Katrina is a hardworking individual who always gives her best. As a degree holder, she aspires to establish within the media industry. Expert in building the online partnership, she's been working in digital marketing services, Local SEO Search Inc. for several years.