Search engines experience numerous updates every time, mostly SEO (search engine optimization) updates. In the recent past Google has introduced advanced updates which include Google Panda and Penguin. The updates are meant to improve quality of the sites displayed on the searches. Every update will focus on eliminating irrelevant sites and information from high search engine ranking. These have left some of Google users seem not to understand the difference between Google Panda and Penguin updates. Here is a detailed explanation of what they are and where they come from as well as how to deal with them.
Google Panda Updates:
Panda updates are meant to penalize sites which are neither spam nor quality sites. The use of similar article with key words, in many pages of different sites will be penalized by these updates. The sites which copy the contents from other sites and publish on their sides are also greatly affected by Panda updates. They will be penalized and thus won’t out-rank the original publisher. Panda updates were released at different times which include: February 2013 which was referred to as farmer’s update. This was followed by updates year after year. There have been a total of 27 updates, each increasing the number of penalizing sites.
Google Penguin updates:
Dealing with Panda updates:
After identifying the affected areas, the owner should repair their site and wait for the next Panda update which may take a month or more. There is a tendency of contacting Google for reconsideration. The effectiveness of reconsideration is minimal since the judgment is done by artificial intelligence.
The content affected by Panda update should be removed or blocked from Google ranking to avoid further effects. The site owner should also ensure that the information provided in their site is beneficial and specific. Over-generalization should be avoided as it will be recognized as irrelevant to Google community.
Dealing with Penguin updates:
The site owner should avoid use of direct coped key words from other sites to avoid Penguin penalties. This includes aggressive keyword match, overuse of exact key words.
The site owner should avoid the use of low quality articles on their sites and blogs. This includes less informative articles as well as misguiding facts on their articles. It will be irrelevant to misplace articles just for the sake of keyword ranking since the users will not visit the site again or they leave negative comments on the site. If these key areas are avoided, the wrath of Google updates may be avoided.
The user should avoid excessive use of key word links in their articles and web blogs. This is always a bother to many visitors since they will be expected to read something informative before selecting the links.
To know more you can visit wiki pages of Panda & Penguin.