So, you’ve decided to join the rest of world and try your hand at starting an online business. What you’ve most likely discovered by now is that there is literally a laundry list of things to do, which has left you wondering where and how to start. Like most entrepreneurs, you want to learn and do every task entirely on your own.
Having a “can-do attitude” is a great approach to tackling and mastering new tasks. However, few people can truly master every single aspect of build and grow their online business. Sure, there will be tasks you can easily master, but what about the tasks you know little to nothing about? For example, building a website or bookkeeping.
Stop Burning Yourself Out
While it is true that the majority of entrepreneurs have some great talents and qualities to bring to the market, too many of us think we can just set up a home office or rent a small space somewhere and operate our entire business on our own. However well intended this thought process may be, it will either slow down your business or bring your entire business plan to a screeching halt.
Why is taking on the entire operation of our online business a bad idea? Because we are humans, not computers or robots. We can only master so many skills over time and we can only provide quality focus and energy on one thing at a time. It is almost impossible to build a successful business with the mindset that you can do it all on your own. It is true, we should take the time to understand as much as we can about each aspect of our business so we can effectively manage each aspect of it, but master it and do it all? No way. You’ll sink before you even have a chance to swim.
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How Big Businesses Succeed
Successful entrepreneurs and businesses that rapidly grow their businesses have one major secret to their success and that is simply outsourcing or delegating. The art of delegation is not a new concept as entrepreneurs have been doing it for ages, however, the way in which today’s entrepreneur delegates have changed and we have the internet to thank for those changes. And not just the internet, but technology and its capabilities have changed so much that outsourcing tools are so easily accessible and readily available to us.
Firms that use the art of delegation and outsourcing through the many tools and resources available, generally experience powerful impacts on growth, productivity, and even their bottom lines are majorly impacted. Why? It’s simple, the owner of the company is not trying to do it all. They realized earlier on what tools and resources were available to them and they utilized them to the full extent so they could put their entire focus on growing their company.
Technology has advanced so much that there is literally no good reason why most entrepreneurs are not outsourcing a majority of their tasks. Yet, many entrepreneurs fail because they overwhelm themselves with too many tasks to do and learn. You need to choose the proper technologies that align with your business objectives. Delegating and outsourcing are often what sets large and successful organizations apart from the ones that are stagnating.
Knowing What to Outsource
Depending on the goals and the needs of your small business, what to outsource may depend on your budget and the immediate needs of your business. As a new business, paying salaries is not usually something a small online business just starting out can afford. The nice thing about outsourcing is that you can control your costs and you will usually only pay as you need and use the service.
All businesses will need an accountant or bookkeeper. There are literally thousands of bookkeepers and even retired accountants that are looking to do some work on the side. Generally, you would pay them a small fee for certain financial tasks and that is it.
Most entrepreneurs are not web designers or tech-savvy and if this sounds like you, hiring a freelancer to build your website or outsourcing IT support for your business to ensure the tech side of things is properly set up and running smoothly will be necessary. Some other tasks to consider delegating would generally fall in line with any highly repetitive tasks such as processing and shipping orders and data entry.
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If you want to have your piece of the pie, in terms of market share, then it is time to stop thinking you can run your entire business on your own and expecting to grow into a large organization. Start following in the footsteps of some today’s top businesses and grow your online business like a pro by delegating more of your tasks so you can spend more time focusing on growing your business.