Deploying the WordPress website for small businesses in terms of running a marketing campaign, channelizing online visitors, generating leads, and boosting sales is a daunting task; even if the business runners have required skill, knowledge and a dedicated team because today’s environment has become highly competitive. There is the requirement of such a platform that can automate and accelerate the task in a cost-effective manner. And, all this can be possible with the help of WordPress plugins.
Nowadays, there are various WordPress plugins available that can streamline the way to enhance the brand value of the business in the online marketplace and help the business attract visitors that in turn will boost conversion as well as bring more opportunity to generate revenue.
In order to help you, this blog compiles the list of best WordPress plugins. To know more about these plugins, let’s have a glimpse below:
Yoast SEO is a ready-to-install a complete SEO-oriented plugin that comes with a set of various options to process Search Engine Optimization strategy effortlessly. This plugin can guide the website administrator in using the target or focus keywords and meta description effectively so that the search engine can easily find the website content.
There is an XML SiteMap functionality that enables the users to make the required changes in the configuration in order to ease the way for the search engine to index the website. Along with this, there is an advanced option that empowers the business players to clean up permalink and presents the website under the desired URL.
It is listed under "WordPress" > "WordPress Plugins". It is developed by Team Yoast. The name of the publisher is WordPress Plugin Repository. It was first get released on October 11, 2010. It was last get upgraded on November 17, 2020.
Google XML Sitemaps
Google XML Sitemaps helps the users create the finest sitemaps, which will be helpful for the major search engines, like Google, Bing, Yahoo, and other search engines. This XML Sitemap crafts the sitemaps in such a manner so that the crawlers can easily perceive the structure of the website and index the web pages efficiently.
Besides generating the sitemap effectively, this plugin has come with functionality to notify the search engines about content updates so that the search engine crawlers can easily make the desirable changes in the index. It results in positioning the rank of the site at the topmost position.
It is listed under "WordPress" > "WordPress Plugins". It is developed by Auctollo. The publisher is WordPress Plugin Repository. It was first get released on June 16, 2005. It was last get updated on August 12, 2020.
Local SEO and Business Listings
This plugin is suitable for those who are looking for implementing local SEO strategy. This plugin supports an array of advanced features that enable the business players to boost sales in the local digital marketplace. It comes with a plethora of amazing features, such as:
- All Basic Local SEO Setting
- Competitor Analysis
- Sitemap Generator
- Keyword Rank Tracking
- Web Analytics
Moreover, there is a perfectly designed SEO dashboard that makes it easier for the end-users to configure the website in order to boost the business. There are options like business information (which enables the users to add information about business), Local SEO setting, and Business Listing Scan (that monitors citation website).
It is listed under "WordPress" > "WordPress Plugins". The name of the author is Rob Gelhausen. The name of the publisher is WordPress Plugin Repository. It was first get released on July 31, 2015. On April 01, 2016, it was last get upgraded.
Broken Link Checker
Broken Link Checker is an advanced plugin that can identify the missing link and image in all the content, comments, and posts related to the website. It has a superbly designed notification system that can tell the end-users about the missing links and other imperative information through email and dashboard.
Features advanced search functionality that empowers the web administrator to search as well as filter out the bad links with the help of URL, Anchor text, and other attributes. All the links can be edited directly through the dashboard. Configuring and installing this plugin is extremely easy. This plugin comes with a set of amazing features that can assist the end-users in managing links at the utmost ease.
It is listed under "WordPress" > "WordPress Plugins". The author name is WPMU DEV. The publisher name is WordPress Plugin Repository. It was first get published on October 08, 2007. It was last get upgraded on November 02, 2020.
Akismet Spam Protection
Akismet is one of the best plugins that can prevent the ill effect of spamming through comments. This plugin parses the comment and checks whether the comments are spammy or not. This is an automatic plugin because it does not require any manual operation and it can automatically monitor all the comments and filter out the spammy content.
Apart from this, it can improve the performance of the sites by saving the server space. It can even trace the hidden or the misleading links in the comments.
It is listed under "WordPress" > "WordPress Plugins". The name of the author is Automattic. The publisher name is WordPress Plugin Repository. It was first get released on October 20, 2005. It was last get upgraded on October 22, 2020.
WP-Optimize – Clean, Compress, Cache.
WP-Optimize is a kind of plugin that has been coded to optimize the functionality of WordPress website. It has advanced functionality to clear away the spammy & unapproved comments.
There is a function that can notify the website administrator or business runner regarding the database tables that are leading to the wastage of memory space so that they can configure the database table and remove the unwanted data.
With just one click, the end-users can remove all the data that are wasting the server space. WordPress saves every bit of information related to the activity performed by the end-users. For example, if the users have updated the content, then WordPress will have a copy of the revised post in the database. The number of times, the users make the changes to the post, the same changes will be saved in the database, which adversely affects the performance of the website.
It is listed under "WordPress" > "WordPress Plugins". It is developed by David Anderson, Ruhani Rabin, Team Updraft. It is published by WordPress Plugin Repository. It was first get published on January 21, 2009. On November 19, 2020, it was last get upgraded.
Sucuri – Premium
Sucuri is an enterprise-class WordPress plugin that has been designed to keep the website secure from malware. This plugin comes with a simple configuration; hence, anyone can use it. It supports diverse functions to track the black hat SEO practices. The users can analyze the pothole in the security system so that they can improve the architecture of the website and optimize the functionality of the website.
This tool supports an advanced scanning function that helps the website administrator scan and remove the malware from the websites and optimize the website’s performance efficiently.
OptinMonster – Premium
OptinMonster is a plugin that helps the end-user add a pop-up with the website effortlessly. This is a cost-effective pop-up tool that can be integrated with the WordPress website at the utmost comfort. This pop-up can be easily configured and deployed according to the requirement. The users can easily personalize the caption in the pop-up.
Thrive Leads – Premium
Thrive Lead is an advanced Pop-up solution that can enhance the pop-up functionality. It comes with different features, such as Ribbon, Popovers, Widget, Slide-ins, and After post. The end-users have the option to customize the pop-up in order to convey the message appropriately to the visitors so that they can easily engage with the websites and can be converted into the customers.
CoSchedule is a brilliantly designed interface that enables the website administrators to schedule the publishing of the post on different social media networking websites according to different time and date. This plugin is highly helpful in establishing a brand in the social media market.
It is listed under "WordPress" > "WordPress Plugins". The name of the author is CoSchedule. The publisher is WordPress Plugin Repository. It was first get available on September 26, 2013. It was last get updated on January 10, 2020.
The Final Thought
Hopefully, this list of the 10 best WordPress plugins will be helpful for you to manage your business effectively with the help of the WordPress website. If anything is missed in this list, then you are most welcome to share via the comment section given below.
This article is written by Ritu Singh. She is an SEO specialist at BetterGraph, India. She has played a significant role in implementing SEO, ASO, Mobile SEO, and Social Media Marketing prolifically. Till now, she has written a numerous blogs and article that have become a source of inspiration for many professional worldwide.
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