SEO & Marketing

video marketing

8 Point Checklist for Video Marketing

Videos are fast becoming the preferred form of marketing content, according to research published by the Aberdeen Group. Unlike many other forms of marketing, which have nebulous returns, videos often demonstrate significantly and high ROI for most of the companies which use it. And best of all, a video can be used for many of the same tasks as more traditional text content, from lead generation to building brand awareness. With that in mind, we’ve taken pains to gather some of the best video marketing tips and tricks, and consolidating them into a simple 8 point checklist. Narrow Down Your …

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Online Travel Marketing

Future Trends in the Online Travel Marketing Sector

As is the case with many other sectors, the advance of technology has transformed the travel industry during the last decade. This applies just as much to how travel opportunities are marketed as to operational issues, including making reservations, checking flight times and sourcing local knowledge about destinations. There are important new developments ahead, and travel companies need to engage in some smart marketing if they are to retain and grow their customer base. Making connections Some travelers are still happy to pop into a travel bureau to book hotel rooms or airline tickets – however, as times change it …

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Idea

10 Great Marketing Ideas for Businesses with a Limited Budget

Let’s face it. Investing heavily on the advertisement for traffic, or investing anything on marketing at all is often tough for early stage businesses. But just because you don’t have money to spend doesn’t necessarily mean that you will do nothing about it. Simon Cuthbertson from City Print Design has some excellent business marketing ideas small businesses can execute without breaking the banks. 1. Create instructional videos It can really be expensive if you’ll ask for professional help, but you can always try creating one yourself or hiring a film student off Craigslist.If the content is good, you can get …

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eCommerce - Mobile Commerce

The Secret Formula to Successful eCommerce Content Marketing (Infographic)

Ready for a bold statement? Running a successful eCommerce store isn’t quite what it used to be. In the past, brands could create a website, get it hosted, toss a shopping cart up on the home page, and call it a day, watching as the sales rolled in. Now? Not so much. The thing is it’s not that eCommerce has actually changed; it’s the way customers approach shopping that has changed. Content Overload Burns Consumers Out Consumers now are absolutely bombarded with products, ads, and requests to buy. To many of them, the choices are overwhelming, leaving it difficult to separate the signal from the …

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SEO Tips Techniques

5 SEO Techniques for Ranking in 2016

If you are going to start working on Search Engine Optimization for ranking your website, then you should prep up on some of the easiest ranking techniques that will get your products or services on top of Google search results. Driving large traffic to your business or personal website will require you to do many hours of research and planning to get started. Many times digital marketing enthusiasts are stuck on outdated techniques because employers don’t allow them to properly train themselves in using more advanced strategies due to time and resources. Therefore, we have done the research for you …

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SEO - search engine optimization

A Layman’s Guide to Understand How SEO Works

Online marketing doesn’t stop when you finally launch your site. The moment you do, you’re already in competition with a ton of other businesses wanting to market the exact same product/services, targeting the exact same market you have in mind. The First Sugary Drink Imagine marketing the very first sugared drink. It’s unique, quenches your thirst, and offers the public a new alternative to water. It would’ve been quite easy to market that product. It’s the first of its kind so you’ve already got a value proposition that’s different from anything else the market has heard. Being first matters, it’s …

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SEO Tips Techniques

7 Tips to Supercharge Your Business through Search Engine Optimization (SEO)

If you’re wondering why your business doesn’t meet your marketing expectations despite all your effort to make it appealing through a well-designed website or your word of mouth strategy, then maybe it is not seen by your target audience. Have you ever felt like this in your business? If that is the case, it is now time to make sure it becomes visible as the days of build it and they will come are over. By using a marketing strategy that makes businesses really successful look at using Search Engine Optimization (SEO). Critical Importance of SEO Search engine optimization or …

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Google Local SEO

Google Local Snack Pack Everything You Need to Know

Ever since search engines exist, our internet world has been growing and flourishing. They have evolved to reconcile the need of the browsers and consumers. With the introduction of local search results, search engines have been able to catch the eyes of local business. These local packs generate direct leads. That is why they have become one of the treasured marketing goals for local businesses – big or small. The local pack listings are populated depending on searcher’s IP. Unlike organic results, these listings run on a different algorithm and are niche-based. Local packs comprise of the name, address and …

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online marketing

Online Marketing Trends that are Evergreen

If there is one word that best describes how to frame online content in order to take advantage of search engine optimization, it is ‘relevance’. Search engines like Google put a high premium on content that is relevant and fresh. So do website visitors. Relevant content gives website visitors a reason to come back; it establishes the company or organization operating the site as an authority; it tells website visitors that the company cares about them as much as they do make the sale. Hand-in-hand with relevance is producing content that is evergreen. If you are unfamiliar with the term, …

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Content Marketing Tactics Graph Strategy

Content Strategies: Customer Engagement is Earned, Not Given

Regardless of the business you’re in, you’re likely to hear the word ‘strategy’ several times a day; what would your business be without several carefully planned, and expertly executed strategies, after all? One of the most useful approaches you’re ever likely to create, though, is a content marketing strategy – that is, a plan centered around your company’s narrative voice and the way it communicates with potential customers. A business without an audience will flounder quite quickly, and so it’s essential that you take the time to structure such things now. Your content marketing strategy could be the difference between …

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