SEO & Marketing

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How to Use Gamification to Take Your Marketing to the Next Level?

Businesses are always on the lookout for creative marketing strategies to spread the company’s message and promote brand names. In this sense, gamification has become a popular marketing strategy to reach customers online and via connected mobile applications, like online casinos do with their “deposit 5 play with 50” offers. Several gamification or gaming techniques, like incentives, scoring systems, ranking lists, and competition, attract consumers to create connections, build brand loyalty, and give the customers reasons to keep coming back …

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How to Use SEO to Grow Company Brand Awareness?

How do you see Search Engine Optimization (SEO)? Usually, as a strategy to boost organic traffic on your site or establish your online presence. But SEO is much more than that. SEO plays a vital role in raising your brand awareness and helps you to attract the right traffic to your website. It consists of optimizing websites and web pages to uplifting the ranking of websites in search engine results and achieving a spot on the internet through higher visibility, …

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Customer Service is the New Marketing

Owing to today’s fast-paced lifestyles, consumers don’t have time for gimmicky campaigns. Instead, they take stock of their direct experience with brands, listen to what their family and friends have to say, and go by the customer reviews that crop up online. This highlights the centrality of customer service to the process of showcasing a business in the best possible way. A customer support team that always offers product knowledge and helps consumers solve product-related issues will gain the customer’s …

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6 Steps to Success: Effective Strategy for SEO Promotion

Many people who start to promote their sites have heard about SEO or even have an approximate idea. However, basic knowledge is not enough. Frequently, projects fail because a small business owner does not have an SEO promotion strategy. The budget is allocated only for 1–2 tools, which are used chaotically and without any logic. Of course, they don’t get impressive results in a short period of time, the budget is wasted, and the business owner is frustrated. To achieve …

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4 Mistakes That Can Kill Your Ecommerce Influencer Marketing Campaign

Are you planning to launch an eCommerce influencer marketing campaign? Good plan! Social media influencers can drive your eCommerce sales through the roof. Why so? Because influencers foster consumer trust, which is an essential driving force behind most purchase decisions. Additionally, they boost brand awareness and reach, which can be game-changers in the competitive eCommerce industry. In fact, 58% of consumers have purchased a product on an influencer’s recommendation. Image via Edelman If your eCommerce influencer marketing campaign is not …

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Importance of Video Production in Business

A well thought corporate video production made especially for your business is not only the best way to communicate with your audience, but it can also increase conversions. It is a strategy that is increasingly being utilized by businesses around the world. The year 2020 saw almost 90% of businesses include video in their marketing campaigns. A global internet forecast report has predicted that by 2023, 82% of all internet traffic will be video traffic! Time spending online Since the …

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Unique Tips to Incorporate YouTube Ads in Your Marketing Strategy

YouTube is one of the most valuable platforms with vast and influential targeting capabilities. The second-most popular website after Google, YouTube draws around 2 billion visitors a month. This platform is great for driving engagement and creating market value. It is a great marketing channel and gives users low-friction conversions. However, brand advertising on YouTube is not an easy feat. Creating YouTube Ads for your intended audience is an art and it takes a lot to become an artist. Looking …

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3 Best Tools to Measure Core Web Vitals

Google considers Core Web Vitals to be a set of particular elements that contribute to a webpage’s overall user experience. Three specific page performance and user interaction statistics make up Core Web Vitals: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). There are many more indicators in addition to the Core Web Vitals; therefore, they don’t work in isolation. Some measurements are based on controlled lab studies, while others are based only on field data. …

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YouTube Mid-Roll Ad Breaks are Now Available in Shorter Videos

Tired of viewing the extended clips and bloating content at the end of the video? Fret not like the new mid-roll ad break policy by YouTube has got you covered. Gone are those days when long videos used to enjoy the ad benefits the most. With the introduction of the YouTube Monetization policy, tables have now been turned and shorter videos are all set to reap the advantages. Don’t get surprised if you soon start observing that publisher’s videos are …

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