SEO & Marketing

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Tips to Incorporate Great Content in Your Social Media Marketing Strategy

Congratulations on taking the plunge and trying out business ownership. Owning a business of any kind is hard work. First, you have to build your customer base – who want what you’re selling? Who can they pass the message on to? Word of mouth is our best friend, and testimonials sell products. It’s not news that good products with good marketing are the most successful in the market. And now with the recent social media explosion, sites like Facebook, Twitter, and Instagram have completely revolutionized the way Americans and people around the world shop. Never before has everything been so … Continue Reading…

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Effective Ways to Create Meta Title and Description for Better CTR

If you think to hire a brilliant team of writers who can help your web pages get more clicks from the users, then you are not absolutely wrong. As you may know, the content of a web page plays a pivotal role in determining the success of the website. But is that enough? Apparently not. There are a number of ways by which you can improve the click-through rate (CTR) of your web pages. The most important one, however, involves the first two elements of your page that appear on the search results, i.e. the meta title and meta description. Almost … Continue Reading…

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How Does Video Marketing Help in Generating Leads?

Video marketing is becoming an indispensable part in B2B lead generation according to a survey in 2017. Web page Call-To-Actions (CTA), videos and live product demonstrations were most cited as the types of content producing a high volume of quality leads as per this survey. The grail of any marketing operation, in the long run, is to generate more leads and drive new sales. A video is far more engaging than a 700+ words document. I know many of you might be using video as a part of your marketing toolkit. But are you using to its fullest potential? Since … Continue Reading…

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Ways to Master Business Based Instagram by Following Simple Steps

It is never too late to start with the aura of Instagram for your business. Even though the one billion mark of IG is just around the corner, still marketers are genuinely hopping on the bandwagon by masses. That’s the beauty and level of popularity this social media app holds! As platform continues to roll out some new business specified features, there is perhaps no better time than now to create an Instagram presence right from the scratch. The beauty of using IG for business is that that platform is not quite reserved for any particular brand. Whether you are … Continue Reading…

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Website Color Schemes – A Powerful Marketing Strategy!

‘More Traffic’, ‘More Conversions’, ‘Increased brand awareness’, like most digital marketers these are the direct goals of your marketing strategies. To achieve them, you need ‘What’ and ‘Who’ decisions.This decided you can then break down your strategies into the necessary elements. If you are reading this article, you are thinking in the right directions. ‘Website color schemes’ is a strategic and handy marketing tool and you can read on to find out why. It is quite simple really, as people we use our five senses to guide in decisions, sight is one of these and visual awareness is an essential … Continue Reading…

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8 Excellent Tips for PPC Advertising You May Not Know!

As its name would imply, Pay-per-click or PPC advertising, is a form of search engine marketing where advertisers pay according to the number of times their ad is clicked on. When using a PPC model, advertisers can bid to have their ad appear on the search results page when someone searches for a specific keyword that is related to their business’s offerings. This model of search engine marketing allows businesses to gain traffic to their sites by paying for it, instead of earning it organically. Major search engines each offer their own program for PPC. The most popular of these … Continue Reading…

Gratitude Is Rewarding – 5 Ways to Fire Up Retention and Boost Conversions with Thank You Pages

Here’s the thing about leads – some are cold, some are warm and some are qualified. But sometimes, there are these leads that are just blazing hot, ready to fire up and buy from you. Who are these? These are the leads that already been through your sales funnel once. They’ve just subscribed to your newsletter, downloaded your eBook, or signed up for a free trial; or maybe even spent actual money and bought one of your products. So, is that it? Is this where your conversion funnel will end? Will you say a polite thank you and let them … Continue Reading…

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Google Featured Snippets – How They are Helpful?

Marketers across the globe believe that your brand getting verified can be the ultimate compliment in the digital world. We often hear people from all walks of life using words such as “Googling” or “Googled” when it comes to searching for something on the internet. This is because Google made its search engine the best, due to which it stays ahead in the tech world. Try searching something from a historical fact, scientific process, or even as cutting-edge AI-based tools, the Google search engine won’t disappoint you. Google attempts to understand a searcher’s objectives based on their searches and is, … Continue Reading…

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Why Unique Content is Important for Your Website?

The uniqueness of content is a valuable tool that influences the positioning of a company. Uniqueness provides a good indexing of a site, indicates to users the value of information, goods or services, and improves an overall perception of a brand. This is a broad concept, which includes not only the quality of the posted texts but also an overall corporate style of a site, the exclusivity of the products provided. Aspects of the unique presentation of material The concept of uniqueness is widely used on the Internet, and it is attributed mainly to a quality of a content. Texts … Continue Reading…

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How to Successfully Create an Influencer Marketing Campaign for ECommerce?

Influencers are emerging as a crucial link to bridge the gap between brands and relevant customers. Of millennials, 70% prefer to buy the products endorsed by their peers. Because of this, brands in all kinds of industries are creating influencer marketing strategies to drive sales and raise brand awareness. In fact, 86% of marketers used influencer marketing in 2017. It is only natural for your eCommerce brand to leverage influencer marketing to boost conversions. An eCommerce store needs to ensure a great shopping experience and an effective marketing campaign to increase its market share. Let’s take a look at the … Continue Reading…