SEO & Marketing

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SEO Benefits of Having Strong Social Media Presence for Businesses

Social media is much more than having an online presence. It comes with a host of benefits starting from brand recognition, marketing, advertising, to customer service. What about SEO benefits? Experts say the relationship between social media and SEO is complicated. Let’s explore that in detail. Does Social Media Benefit Your SEO Effort? A few years ago, nobody could have guessed what social media would become. Facebook is the ultimate social media superpower. Instagram has 700 million users, MySpace no longer exists and Google algorithms have changed. Since the social media landscape has changed, so has the relationship between a …

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Lead Generation for Small Business Owners During Coronavirus Outbreak

As of now, significant changes are occurring in the world, one of which is the Coronavirus pandemic. It’s no secret that it will leave some long-term impacts on the global economy and businesses. During this time of uncertainty, it’s a struggle to stay calm and focused. However, we must remember that we will come out of this test, stronger and wiser than ever. It’s crucial to remain vigilant and driven so that businesses cannot just survive but thrive in non-favorable conditions. A few modifications and tweaks in your business strategy can go a long way as long as you’re ready …

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Everything to Know About Domains, Subdomains & SEO-Friendly URLs

Choosing a domain is one of the most important tasks a company faces when launching a corporate website. A properly chosen domain can move your business to a new level, whereas a wrongly picked domain can prevent your site from occupying top positions on SERP. A domain must be selected in such a way that it meets the technical requirements of the domain zone, is convenient for further use, and meets your marketing/ branding strategy. This task is not as simple as it seems. After all, there are different domain zones, and you may not yet know how much the …

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Best Online Marketing Strategies for eCommerce Websites in 2020?

The eCommerce sector has become a highly competitive online industry. Whether selling sports gear, jewelry, clothing, or books, there are countless competitors in the internet marketplace, all vying for customers and clicks. Online retail now accounts for over $3.5 trillion sales around the world, and it’s an industry that’s growing incrementally year-on-year. As technology improves, there are fewer barriers to prevent people from entering this sector, and so more people than ever before are going online to realize their self-employment dreams. While there is a world of opportunity out there for those who are keen to exploit the potential of …

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How Social Listening Best Practices Can Improve Your Conversion Rates?

Technology has introduced a lot of ways to make your business flourish. It has created a significant impact on how your customers live their lives and how they perceive things around them, especially when it comes to products or brands that they use. One of the most significant innovations that technology has brought upon for businesses is social media. However, leveraging on different social media platforms to expand your reach and grow your brand does not necessarily mean just posting content. It is more than that. You have to get to know your audience and understand their needs. You need …

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How to Write Compelling Content for a Landing Page?

Great landing page content always produces sales. Conversion copywriters are a mixture of writers and psychologists. They know how to make a user push the button and buy something. They create engaging content. It grabs readers’ attention and keeps it until they reach the bottom of the page. So, how to write great content that can be a game-changer for your landing page sales? Here are some useful tips. Use Your Customer’s Language You must know your target audience well. Use their language, take into account their habits and desires. Define all the characteristics you can find on the web and …

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10 Excellent SEO Friendly Blog Post Content Ideas

When you aim to impress your audience with captivating blogs, even the search engines will acknowledge you with high ranking. However, you also have to work on the quality of your articles. They should be top-notch and easy to read. Every writer that needs to be on top of the ranking for credible SEO friendly posts can get SEO services. Although the changes won’t happen overnight, have patience because, with their dedicated service and skills, you will soon be soaring high. In essence, what is consumable to a user becomes an SEO friendly too. 1. Write with lots of passion …

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Why Every Business Must Measure the Influencer Marketing ROI?

Influencer marketing has paved the way for businesses to reach wider audiences and grow their customer bases. However, it does come with its fair share of challenges. About 52% of marketers found that measuring the ROI of their influencer marketing campaigns was their topmost challenge. Image via Linqia. But it’s a necessary process. Without measuring your ROI, it’s difficult to figure out if your campaign was successful or not. But that’s not all. Here are some other reasons why you need to measure influencer marketing ROI. Why is it important to measure your influencer marketing ROI? The primary goal of every marketing …

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Underrated Link Building Tactics that Work Surprisingly Well (Infographic)

Link building is an essential aspect of search engine optimization (SEO). Having several sites pushing out content with a link to your website means you’re doing your link building tactics well. While this is undoubtedly a positive thing, you shouldn’t become too complacent about the success you’re getting. As with any business activity, it’s recommended that you continuously update your link building strategies to keep up with the ever-changing algorithms in organic search. As Google and other search engines roll out new guidelines on how they rank sites, you need to determine how this can affect your site’s ability to …

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Corporate Video Content Crafting 101 – Video Marketing is here to Stay so you Should Join the Move

Someone may have told you that video marketing is the future. Well, the future is now, so if you’re an entrepreneur running your gig, and you haven’t created video content until now, you shouldn’t wait any longer. Statista revealed that 85% of all internet users in the USA watch online video content on various devices. People 25 to 34 are watching video content, with adult males spending around 40% more time checking videos than female users. And you may think that all people watch TikTok videos and YouTube tutorials, but they don’t. Alongside funny videos and tutorials, they’re also interested in the …

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