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7 Tools Every Social Media Manager Should Use for Marketing Campaigns

Social media is a different planet altogether, and yes, we all are its inhabitants, to the extent that people nowadays are spending more time on it, than in the real world. So, why not businesses? The increasing popularity of social media has tempted the businesses to the core, particularly, from a marketing point of view. We have them all on at least one of the social media platforms, of course, except the losers; be it the businesses offering baby bottles to botox or cribs to coffins. Just in case you’re wondering on my choice of examples, I tend to make … Continue Reading…

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21 Tips on How to Do Location-based Marketing in 2019

If you are planning to promote your product to your existing as well as new customers, then you need to run an impressive marketing campaign that can help you to achieve your goals effectively. Location-based marketing is one such strategy which is getting a lot of attention from companies who want to promote their brand to customers. A recent analysis has predicted that in coming time companies will spend a chunk of their advertising budget on location-based advertising and the figure might cross $25 billion. If you want to stand out from your competition, then you need to know all … Continue Reading…

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The Do’s and Don’ts of SMS Marketing in Retail Business Sector

There is no question about the fact that SMS marketing is one of the most reliable and successful modes of marketing communication. Being permission-based, text marketing offers a golden opportunity for business marketers to keep in touch with the most prospective consumers and share the most vital business information and offers with them on time. There are many reasons why you should consider SMS marketing as a primary mode of your marketing communication strategy like:However, to enjoy these benefits, you have to be very careful and disciplined in terms of devising SMS marketing campaigns. There are many rules to follow … Continue Reading…

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Design Trends You Should Follow to Increase Conversion & Gain More Leads

So, you’ve taken a leap and finally created your own website. You’ve uploaded a bunch of material and written blogs to attract potential customers but you still feel like your conversion rates are not where they should be in order to build your brand further. If that is indeed the case, then you should look into some tried and tested trends in web design that will help you gain more leads. Many top websites in the world employ such trends in their own designs, and it’s time for you to start doing so too. Ditch Designing for Various Devices There … Continue Reading…

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The Basic Digital Elements that You Must Get Right

Taking your business online can be a daunting prospect, but the truth is that it is very simple. Having an online presence is critical, and these days, most companies have one. But there is a very fine line between doing it and getting it right, and as with anything the old adage, if you are going to do it, do it properly, applies. The problem with moving into the digital realm is that everybody understands it or knows what they are doing. So, with that in mind, here are a few key areas that you or your digital partners need … Continue Reading…

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5 SEO Mistakes That Wreak Havoc on Your Conversion Rates

You should know by now that optimizing your site for SEO is one of the best ways to drive traffic to your site and improve your conversion rate. However, many marketers focus solely on keyword research, social media, and external link building, and not enough on how those things affect how people behave once on their website. In other words, marketers don’t focus on how they’ll convince people to subscribe, sign up, or purchase once they’re on their website. To better understand the link between SEO and conversion rate optimization (CRO), let’s take a look at some of biggest SEO mistakes you … Continue Reading…

Franchise Marketing

4 Key Components in Developing A Franchise Marketing Plan

Marketing a Franchise isn’t easy. It takes a lot of planning to devise the best strategy that will work best to your advantage. So, what do you need in your plan to make it the most effective for you long term? This article will give you the top key components that are required when developing a franchise marketing plan. Let’s get started. Marketing Plan 101: What You Need to Know Recommended for you: How Digital Marketing Will Change in 2019? All You Need to Know! 1. Find Who Your Target Audience Is Before you can market your franchise, you need … Continue Reading…

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The Useful & Ultimate Guide of Successful SEO in 2019

A lot of us can be overwhelmed by a vast range of data available on the net about SEO and various SEO strategies that can help you to optimize your brand to the maximum. However, you might not be often having an SEO team or expert to guide you through every step. Search engine optimization is a broad context which can be used to promote your brand and make it reach to maximum potential customers. Here is a brief guide on various things related to SEO and online marketing which can help you to understand the concept in a better … Continue Reading…

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How Digital Marketing Will Change in 2019? All You Need to Know!

Digital Marketing is one of the continually changing business phenomena that are difficult to master, and even more difficult to efficiently optimize. Digital marketing trends of 2018 brought along new changes in algorithms, smarter marketing techniques, and more interactive marketing strategies that relied on branching out and encouraging reader interaction. 2019 has just started and is bringing new and improved digital marketing techniques that can improve SEO rankings, promote and increase reader interaction, and expand outreach manifold. These new techniques are not designed to be easy, so if you own a blog or a website, get ready to start optimizing … Continue Reading…

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How a Data Management Platform (DMP) Work for Digital Marketing?

Today, information or data is considered one of the most precious things and sometimes it is referred to as a new form of digital currency. It is an important tool which can do miracles for any form of business. This is a reason why you should know how to utilize data effectively in order to get the best out of it in minimum time. The modern-day advertising is quite challenging and sometimes it becomes quite complex as every small thing get counts. This is exactly where the Data Management Platform (DMP, wiki) comes into the picture. Having a large data … Continue Reading…