SEO & Marketing

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Corporate Video Content Crafting 101 – Video Marketing is here to Stay so you Should Join the Move

Someone may have told you that video marketing is the future. Well, the future is now, so if you’re an entrepreneur running your gig, and you haven’t created video content until now, you shouldn’t wait any longer. Statista revealed that 85% of all internet users in the USA watch online video content on various devices. People 25 to 34 are watching video content, with adult males spending around 40% more time checking videos than female users. And you may think that all people watch TikTok videos and YouTube tutorials, but they don’t. Alongside funny videos and tutorials, they’re also interested in the …

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How to Incorporate Social Media in Your B2B Marketing Strategy?

When many business owners think of social media marketing, they tend to approach it from a fairly narrow perspective. Small businesses often think small; posting product photos or pictures from events and providing up to date information on hours and services available. Big businesses, on the other hand, want to come across as personable and relatable to customers; many have taken to being irreverent or even rude to better “fit in” with the online culture. Companies who primarily serve other businesses, however, may not even consider social media marketing to be worth attempting at all. A mistake that can cost …

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Best 5 Automation Tools for Google PPC Ads You May Try

Automation is the key to success. Whether you are in the manufacturing industry or in the sales industry, the rule does not change. The rule is that the more you are able to automate your system, the more you can guarantee success. Online marketing is not exempted from this rule. There are so many aspects of selling your products, your keywords, or your ads that need automation. This is also known as the rule of leverage. The System of Leverage Imagine the scenario: you are targeting the keyword ‘legit costumes for kids’ because you found out that it is a big …

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Converting Existing Traffic: 5 Effective Tools to Skyrocket Conversions

Oftentimes marketers focus all of their waking hours on devising strategies that are set to boost their company’s traffic. Different combinations of various conversion strategies are attempted and bought into in the hope that visitor figures will take a brief upturn. AdWords campaign after AdWords campaign can come and go, with marketers seeing little in the way of tangible results when it comes to traffic. Marketing budgets can be squandered with little meaningful research behind the strategy it’s being blown on. Fundamentally, the battle for traffic can be a mysterious one that’s unwinnable for companies that can’t throw millions of dollars …

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Why Facebook is Blue – The Science of Colors in Marketing

Have you noticed how much of Facebook’s theme and branding is blue? Everything from the background to the app to text on its homepage tends to be a shade of blue. There are rumors that it is because Mark Zuckerberg is colorblind, which made blue the most vivid color he saw. However, multi-billion companies don’t make these kinds of choices haphazardly. Color and Marketing The truth is that humans are hardwired to process certain colors and images in a certain way, and it just so happens that blue has strong marketing value. One reason is that blue is not a …

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20 Best Ways to Use Visual Content in Twitter Marketing

Visual content is considered an integral part of any social marketing strategy and Twitter is not an exception to it. According to a recent analysis, tweets with images have a 125% higher engagement and more than a 300% boost in the clicks. During old times, creating visual content was required lots of effort and investment. But today things have become quite convenient. Are you planning to use visual content in your Twitter promotion and marketing? Here are a few essential tactics that you must consider. 1. Adding a Website URL or Logo to Images It is one of the most …

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Look Out for These 7 Facebook Marketing Hacks for Your eCommerce Store

Social media networks have become increasingly popular over the past few years. Facebook has recently introduced specific updates that support eCommerce marketing ventures. Start-ups, in particular, find social media marketing to be very intuitive and customizable. You get a space to post more content, interact with your customers and even lure potential leads into successful sales. The modern-day market is all about aesthetics and stats. You need to have the numbers on your side to create an impact in the industry. And what better platforms to gauge your brand’s reach than on social media? On Facebook, Instagram, and Twitter, each …

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4 Useful Tools You Can Use to Make a jQuery Website SEO-Friendly

For most of the time the Internet has existed, SEO practices have largely revolved around search engines indexing plain text version of the website content and not content that has been dynamically generated using programming platforms like JavaScript or its hugely popular library, jQuery. According to Forbes.com, search engine crawler bots are not up to the mark when it comes to understanding JavaScript, and consequently, website content indexing may not be performed completely, and the rankings pulled down. Even though Google claims to have improved capabilities that allow it to crawl and index the content rendered through JavaScript and the …

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Applying Big Data to Advantage Your Social Media Advertising

The use of Big Data is increasingly widespread in companies. The large volume of user data offered by the internet, makes brands have the personalization of messages within their reach and offer the potential customer exactly what they are looking for, at the most appropriate time, throughout their passage through the Marketing Funnel. One of the challenges of Big Data is to understand what is relevant to extract appropriate insights and knowledge, without ‘noise’ or distractions. This understanding and understanding of the data is what makes us able to customize our relationship with the user/consumer. We can use the channel …

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Simple Ways Affiliate Marketing Can Completely Transform Your Blog

You’ve joined the Shopify Affiliate Program. Or perhaps you’re a website specialist or designer who’s interested in affiliate marketing for winning easy revenue. Notwithstanding, you arrived, you’re presently prepared to begin advancing Shopify and acquiring commissions. You’ve done your exploration and realize your ideas. You’ve composed articles and blog entries previously, so this ought to be a breeze. So, for what reason would you say you are gazing vacantly at a blinking cursor? Try not to freeze! A mental obstacle is typical, and I’m here to help. Below are the fundamentals for completely transform your blog for affiliate marketing. 1. …

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