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Why Digital Marketing is Essential in This Modern World?

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With today’s highly competitive world, it has become essential for businesses to take the necessary steps to stay ahead of the competition. One of these essential steps is by considering digital marketing. Regardless of the industry you are in, digital marketing may benefit your business in many ways. In fact, it can make a difference to your success, especially if you combine it with traditional marketing. But why is digital marketing important? Here are some reasons why digital marketing is crucial in today’s modern world: Digital Marketing Helps You Monitor Your Campaigns and Optimize Them for Great Results One of …

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Motives Why You Should Invest in Market Research

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With the internet becoming more important for businesses every day, business owners are giving serious thoughts to investing in market research. The main reason is gathering valuable data that allows them to improve the process of decision making and set their operations on the right course. The truth is that there’s so much you can learn from customer preferences, online behavior, purchasing habits, concept testing, ad testing, claims testing, exit-intent surveys, and customer satisfaction polls. Your market is constantly changing, with information fluctuating all over the place. Doing research has become an integral part of any marketing strategy, almost becoming …

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5 Growth Marketing Strategies That are Proven to Boost Sales

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Do you need help with growth hacking your product sales? Are you wondering what the best marketing strategies that will boost your SaaS business growth are? This article will show you the top marketing growth strategies you can start using for your SaaS business growth. To get consumers with a full service or product to switch brands is a challenging undertaking. Why? Because the brands they are already using have a long-standing reputation. So convincing users to adapt your product or service becomes tricky. Sometimes it takes months or years before you can crack the nut and get consumers to …

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Role of Marketing Automation in B2B Landscape (Infographic)

Role of Marketing Automation in B2B Landscape (Infographic)

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The role of marketing automation in the B2B landscape is crucial. It has been seen that automation makes the task easier for marketers; it helps streamline the marketing approach and connect with potential customers on time. Marketing automation helps organizations leverage each marketing approach and bring them closer to success. There are other benefits of marketing automation, which we would be discussing in this blog. As known, marketing automation is the technology that helps organizations rightly promote their services or products on different channels to reach their desired business results. You can say, the technology takes off the burden from …

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SEMrush vs Ubersuggest: Which Tool is Better for Your Keyword Research?

SEMrush vs Ubersuggest: Which Tool is Better for Your Keyword Research?

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What’s the first thing that comes to your mind when you have to do research, find keywords, and spy on your competitors? A keyword research tool, right? The two leading keyword research tools include SEMrush and Ubersuggest. It gets difficult to find and select the best keyword research tool that will make your life easier and offers you tons of features at a reasonable cost. If you aren’t sure what tool to go for, this SEMrush vs Ubersuggest article will compare both the tools so you can figure out what’s the most appropriate, cost-effective, and feature-rich tool that you should …

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Noteworthy Tips to Measure Social Media Results Effectively

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Social media has evolved incredibly and come a long way from where it has started. Now, the platforms have changed, and the way people are using it has also changed. Therefore, the way of measuring social media results should also need to be changed. Isn’t it? If we look at the recent changes in the most popular social media platform, Instagram, they are testing to remove the likes count on the posts. Only the one who posted will come to know how many people have liked the posts and who all are they. However, the other two acclaimed platforms Twitter …

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Digital Marketing Phenomenon in The Age of The Coronavirus

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The coronavirus – the virus that has caused more economic disruptions than the great depressions, continues to wreak havoc on the global economy. Initially, mandatory social distancing and quarantines completely shuttered down businesses. People were restricted to their homes, terrified of going out they resorted to online buying. Although the world is slowly reopening, it’s far from normal, in Europe, countries are reopening governmental institutes, educational institutes, restaurants, cafes, and public places; however citizens must still follow SOPs, national and international travel is heavily monitored and restricted, and trade channels remain disrupted. Similarly, in Asian countries, the government is practicing …

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How to Put the Zing Back into Your Social Media Campaign?

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Anyone who possesses even a modicum of experience within the online retail industry is aware that a strong social media presence is one of the keys to success. Not only can these channels provide an excellent way to interact with customers, but they are often used in order to measure the success (or failure) of an ongoing marketing campaign. However, there can still be times when a strategy no longer seems to be producing beneficial results. Much like a hot air balloon, you need to provide an ongoing source of energy if you hope to remain afloat. This is when …

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11 Innovative Ways to Make Your Next Instagram Marketing Campaign Dazzle

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Of all social media platforms, you can consider Instagram the most ideal platform for brands to promote their business, engage with their target audience, and also gain new customers. It is like a large marketing cake and every marketer has to try to cut their share of the cake. So, first of all, it is important that you have a content strategy for your Instagram marketing. In comparison to other social media platforms, brand contents attract up to 15x more engagement on Instagram than popular platforms such as Facebook and Twitter. But if you really want to achieve your goal, …

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Top 7 Attributes to Keep in Mind while Planning and Analyzing the Brand Building Strategy

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Brand building means creating awareness and development of the business. Brand building doesn’t mean for the awareness or communication with the consumers instead it also terms for identity and worth of the company. Collaboration and associate platforms have provided opportunities for businesses to build brand awareness. If you are introducing a new business, you should know that it requires time and resources. However, you will know more about brand building and its strategies in this article. What is brand building? Brand building is not just about introducing or communicating your brand. It’s somehow correct but the brand building means actions …

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