Category: SEO & Marketing - Page 2 of 48

Can Amazon PPC Boost Sales? Let’s Find Out!

October 22, 2022October 12, 2022 by Souvik

Amazon has over 12 million product listings (and counting). The competition is a threat to new and old sellers alike. Fortunately, sellers can use advertising to promote their goods and boost sales through Amazon PPC. A decent Amazon Pay-per-Click advertising strategy can raise brand recognition, improve product visibility, increase SERP, and contribute to sales. However, there is definitely a learning curve involved. PPC strategies are often a mixture of trial-and-error techniques. Plus, there are a lot of technicalities you have …

16 Fantastic SEO Tips for Bloggers to Drive Traffic More

December 22, 2022October 11, 2022 by Souvik

A wide range of purposes may be served by creating a web page. It might be that you’ve created a fantastic product and are now ready to sell it online. Maybe you want to tell the world about your favorite pastimes. This will be for nothing if no one comes to your website. With SEO, you can make sure that your site shows at the top of search engine results pages when someone types in a search phrase, regardless of …

Holiday Email Marketing: How to Win Maximum Customers During the Peak Season? (Infographic)

September 24, 2022 by Souvik

The Holiday Season furnishes the best chance to win over the shoppers and boost your business growth. Your customers are looking for the best deals and what’s better than using personalized email communications to promote your offers? So, to make things easier for you and help you draw the customer’s attention, we are here with actionable email marketing tips for better holiday campaigns. For ease of understanding, we have divided the tips into five distinct sections. Let’s start with the …

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How to Get More Traffic from Content Marketing?

September 20, 2022 by Souvik

Attracting qualified leads is one of content marketing’s primary goals. Each piece of content you create must meet the specific demands of your intended audience and be simple to find and access. In other words, it has to be optimized for searches. Think of the search terms that members of your target audience use to find information as a direct route to you. By including these keywords in every piece of content you post or update, you effectively upsurge the …

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How to Optimize Your WooCommerce Store for Maximum Traffic and SEO?

September 8, 2022September 7, 2022 by Souvik

Selling any services or products on the WooCommerce store will be super hard without driving quality traffic to your website. Remember that quality traffic leads are the key to increasing sales. There’s no point in attracting customers that will not buy your service or product. Once you have set up your vision, products, and WooCommerce store, the next step is to drive traffic to your eCommerce platform. Here, reports from Google Analytics can assist you in making the right decision …

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What Techniques and Tools Help You to Improve Your Marketing and Sales Leadership?

September 1, 2022 by Souvik

Consumers are a brand’s lifeblood. How can brand loyalty be improved? A brand may persuade customers to buy goods or services by offering them value and protecting their interests. Customers will be more dependable if they believe that your company values them and is concerned about their welfare. Empathy and communication are crucial components in creating a loyal customer base. What is sales leadership? Good sales leadership is essential for any company that wants to be successful in the market. …

10 Strong Benefits of SEO for Your Business

August 18, 2022 by Souvik

Working on your SEO can seem like an arduous task, but it’s actually well worth the effort for businesses of all kinds. By employing search engine optimization (SEO), you’ll be able to get your website seen by millions of potential customers who are searching online for products and services like yours. So, if you want to improve your online presence, increase your conversions, and boost your revenue, here are ten benefits of SEO you should know about. 1. Google likes …

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What is Schema? How to Add Schema Markup to Your WordPress Website?

August 11, 2022 by Souvik

Adding schema markup to a website gives it the best possible chance of being ranked in search engines. When applied correctly, schema can give your site a significant SEO boost, which is why we recommend it. Get the schema right and search engines can better understand what’s on the page. It can also increase the chances of appearing in rich snippets, which can drastically improve your clickthrough rate. Considering how straightforward it is to add schema to WordPress, there’s no …

Optimize Email Marketing Campaigns with These Simple Strategies

July 4, 2022 by Souvik

An email campaign is an email, or a series of emails sent to the subscribers, customers, and audience of companies. These emails are created to get at least one goal ticked off by the marketer for the company. The email created for marketing campaigns are pre-planned and sent to the people that matter the most to the company, i.e., clients, customers, stakeholders, and potential customers. A successful email marketing campaign can be created considering the following factors: The goal of …

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9 Marketing Channels Every SaaS Should Win

June 30, 2022 by Souvik

SaaS, or Software-as-a-Service, is a distribution model for software where the developer/cloud provider develops applications and makes them available to the end-users on the internet. Instead of installing and maintaining the software, the user can easily access it from the internet. Marketing channels are those pathways companies resort to telling potential customers about their products and services. Even though traditional methods of marketing exist, this era of digitalization has brought about a change in the way products are marketed. For …