SEO & Marketing

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10 Tips to Optimize Your Blog Posts from Good to Great

Blogging plays a pivotal role in the success of your business. Not only can a successful blog improve your online visibility and strengthen your reputation, but it can also help build credibility and boost customer loyalty. It also helps attract more visitors to your site, generate leads, and convert new customers. However, many business blogs fail due to low reader interaction, often caused by poor quality content, inconsistency in publishing, and lack of proper distribution and promotion. If you’re looking …

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Call to Action: 8 Best Tips to Optimize Your CTAs that Convert

Gone are the days when simple and generic call-to-action triggers like ‘Learn More,’ ‘Buy Now,’ and ‘Sign Up’ worked. The target market is more knowledgeable than ever before, so you’ll need to be creative to increase your conversions. Call to action triggers are different depending on the industry and the target audience. You need to offer value for some, and for others, urgency is paramount. Despite the difference in industry and target audience, below are some tips to help you …

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11 Best Ways to Add Instagram Story to Your Marketing Campaign

These days when video marketing is beginning to have a profound effect on businesses, Instagram Stories have come as a godsend. Start-ups and big businesses houses, all have jumped into the bandwagon that is created by Instagram Stories. It can showcase just about anything that the business and social media marketing teams want to show their customers. It can be about the journey of the company, the birth of a product, a live event, an announcement, or a poll, the …

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How Conversational AI Can Improve Your Lead Conversion? (Infographic)

Businesses are increasingly using conversational AI, or chatbots, to interact with their customers. This technology enables businesses to communicate with their customers in a more natural way, which can improve customer satisfaction and loyalty. By automating simple tasks and providing a more personal experience, chatbots are able to improve lead conversion rates. In this article, we will discuss the benefits of using conversational AI to increase lead conversion rates. By understanding what conversational AI is and how it works, businesses …

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13 Actionable Instagram Tips That Works Like a Charm

Instagram is one of the best — if not the best — social media hubs for gaining visibility in the virtual world. However, for new businesses trying to carve a space for themselves on the gram, growing can be a struggle. Organizing a full-on Instagram campaign is not cheap. And even if it were, not everyone knows the way to do it effectively. We know, life’s tough. If you’re struggling to grow your engagements, gain followers, and receive likes on …

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Off-page SEO: The Game Changer for eCommerce Websites

Today, brands are aware of Search Engine Optimization (SEO). It helps to rank a website higher in the search results, improve brand awareness, increase leads and conversions. SEO has become a necessity for the growth of the online business. However, SEO is not an easy task, it requires specialized expertise, and thus you can hire an SEO virtual assistant to create a perfect SEO strategy for your company. For an online business, traffic is very important. Your sales will grow only if …

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Best Tips to Use Persuasion Techniques in Social Media Marketing

Digital marketing is not just about SEO techniques, analytics, and advertising. There is more to it. They have to get to the subconscious level of the consumer. Because that’s where the decision to buy happens. This is what is digital marketing strategies should try to tap into – persuasion techniques and how to use them in social media marketing. It is, after all, persuasion that helps consumers tempted to buy a product. Persuasion techniques involve writing persuasive content about the …

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Promotional Email: 5 Best Ways to Sell Anything to Anybody

Despite the emergence of social media platforms and real-time video and chat solutions, email remains as relevant as ever, especially in the world of marketing. As much as 99% of consumers check their email on a daily basis, and because people use their mobile devices all the time, mobile opens account for 46% of all email opens. Furthermore, email is probably the most effective form of marketing when it comes to ROI. However, reaching your audience and getting them to …

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SEO and Web Design: How to Make Sure They Go Hand in Hand?

In this digital day and age, your web presence can directly affect your bottom line. Your website not only needs to send the right message, but it also needs to make sure that the message is actually heard. Appeasing the ever-changing Google algorithm has never been easy. If you’ve been trying to overcome it with your best SEO efforts but the results are still lackluster, there may be an element missing: which is the cooperation of your web design. While …

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Social Media Best Practices for Small Businesses in 2022

Every time a small business thinks about engaging with social media agencies, they step back, thinking about the retainer costs. This is a fact. Wherever you go, or, whoever you approach, everyone says that social media is expensive. Stylized photoshoots, videos, short movies, and attractive graphics have come to dominate the social media landscape. While creating an account on social platforms is free, as is to post, the cost of content creation and agency retainers have skyrocketed. This means that …

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