eCommerce

In the perfect world, businesses can anticipate the needs of their customers early on in their interactions and avoid issues like complaints. Unfortunately, we don’t live in a perfect world, so optimizing the customer experience remains a huge challenge. The price for failing this challenge is a number of unwanted outcomes such as undermined image and customer loyalty. Despite this, many marketers and business leaders are ignoring or downgrading the importance of working with customers before and after the sale. …

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Is eCommerce here to stay? The listless positive potentials of eCommerce are about to unfold in the year 2018. Groundbreaking eCommerce product ideas will dominate if not monopolize the global market in the current decade. The eCommerce trends in the recent past speak volumes for it. Statistics from 2017 have shown that nearly 1.66 billion people all over the world purchase goods online. Also, the projected eCommerce share of total global retail sales of 2021 has come out to be 17.5%. …

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Most of the big companies in the market are successful in making best e-commerce store in the world. But they failed to make successful business because they didn’t study customer behavior. There are lots of factors that influence the consumer behavior of online shop and you have to do enough research before launching your products for online sale. Here are some of the key factors that can impact on the consumer behavior of your e-commerce shop: 1) Website design: Most …

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No matter how interesting your site is, how much traffic you get, or what your possibilities for growth are, your online success is still dependent on one critical variable: your conversion rate. Your conversion rate is your ability to secure “conversions,” which could refer to anything from product purchases to filling out a lead generation form to even watching a meaningful video. The sticking point is that a conversion is some measurable action that makes a user more valuable to …

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If someone told you that liquids and gases are not the only shapeshifters in this world, you probably will not believe it. But tell you what; eCommerce is the new shapeshifter in the world. It constantly changes its trends. You might ask why? Well, the whole business world is constantly evolving and eCommerce a kind of business does evolve too. If it maintains stability you should probably know that it is not going well or soon it will dwindle down. …

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No matter what industry or field you’re in, understanding your customers is crucial to success. If you want to sell more of your product or service, you have to know what drives customers’ purchasing decisions. This is where buyer personas come in. According to HubSpot, personas can make websites 2-5 times more effective—yet, there are still many companies who are not using personas in their marketing and sales processes. If you’re unfamiliar with buyer personas, now is the time to learn. …

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As more customers turn to the internet for purchasing, the consumer market is fast evolving to eCommerce solutions. More businesses are expanding online; products and services now available via the click of a button or the swipe of a finger. Studies have even shown that online customers are more loyal than those who shop in-store. For business planning to enter the eCommerce space, the process can be a bit overwhelming. While selling online provides countless opportunities for brands and retailers, …

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