A blog is a platform to share ideas and publish your thoughts without sticking to any limits. The owner of the blog has total freedom and flexibility to express his opinion according to his own wish. A blogging website offers an online space where you can publish articles, news, images, and hyperlinks without any stringent boundaries. Microblogging also has known as ‘Nano Blogging’. It is a recent development in the field of blogging that allows the owner to convey his message in fewer words to reach the influx of audiences.
Are you not sure which alternative out of blogging and microblogging is effective? Here is a comprehensive guide that will make the job easier for you:
Length of your Content
Blogging and microblogging websites have a huge difference in a number of words or characters allowed to publish the message. Being a blogger, you don’t have a limit on creating content. But in the case of microblogging, you are restricted to a few words or characters to convey your message.
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Content Writing Style
The writing style of blogging is quite different than that of microblogging. When you are writing a blog, you have all the luxury to write the introduction of the topic, core part and then conclude your blog with a convincing message. Blogging allows you to explain any general or technical topic in detail so that your audience doesn’t need to go anywhere to get information on their searched topic. When it comes to microblogging, you need to be extremely creative. You need to try to pass on your message to the audience with very few words. Microblogging doesn’t allow you to explain a topic in detail which means you have to summarize everything in short sentences.
Posting Time and Volume
If you are running a blogging website then you can release your blog posts according to your own discretion. You can release your articles on a daily or weekly basis and you will be successful in maintaining user interaction. But in the case of microblogging, you need to release posts on an occasional basis. In fact, you have to update several posts within an hour to keep your audience updated with the latest happenings and trending topics in a specific niche. In short, a microblogging website needs to be updated with the new posts regularly; that is not the case with a blogging website.
Keeping your microblogging websites inactive for a certain time may put you at the risk of losing your targeted audience as they will switch to some other sources to get information. When it comes to the number of posts, microblogging asks you to deal in volume as compared to blogging. Keeping track of your website analytics and internet statistics will definitely help you to gather user engagement data for a specific period of time.
Following the Trend
When it comes to future perspective, traditional blogging is going to remain the same. However, microblogging will often see changes in its method of communicating messages to customers. This is because most of the social networking platforms are rolling out regular changes to their interface and the method of interacting with the followers will also differ with the technology updates. This is exactly where the big challenge lies for microbloggers; they need to be proactive and keep themselves well prepared for anything coming on their way.
Time & Cost
Blogging takes a significant amount of time. You need to set up things and look after several factors such as scheduling the content, adding images, videos, quotes, links and much more. On the other hand, microblogging allows you to get started very easily in simple steps. It is very similar to posting content on social networking websites such as Twitter and Facebook. You don’t need to worry about the maintenance or any administrative cost which is often the case with blogging. As a blogger, you need to spend more effort and time to publish the content as compared to microblogging.
Communicating with the Audience
Microblogging allows you to do real-time communication with your audience. This makes it easy for you to deliver messages to mass customers within a quick time. It is one of the fastest modes to share information with people when compared with conventional blogging.
Creativity & Thoughts
With blogging, you can customize your posts exactly the way you want by adding several creative characters to your content. On the other hand, microblogging limits you to the only single format of content; you won’t get an opportunity to display your creativity to the audience. Although microblogging offers a lot of freedom in terms of posting content, the chances of creating the appeal to the customers are quite low. With few catchy lines, they look nice but they often lack intellectual substance which most of the readers search for.
With blogging, you can put forward your thoughts in front of your niche audience. You can also earn money through different avenues. This is not the case with microblogging. Microblogging only gives you an opportunity to express your thoughts through a few characters; it can’t provide enough justice to the story.
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The real challenge with blogging is that each time you need to come up with a productive topic that your readers will find interesting. You need to do lots of research and gather all the facts and figures to put forward a perfect masterpiece that your users might find appealing. Running a conventional blog demands long term commitment; it may become a costly experience for people who are new to the field of blogging. This is not the case with microblogging as you get to share any news, quote or small idea in fewer lines without getting into the core of the topic. So before venturing into the concept of doing blogging, you can spend some time doing microblogging to check how your audience responds to your thoughts.
Maintenance & Flexibility
Microblogs take only a few minutes to create; it takes only a few seconds for readers to take a glace of such small content. On the other hand, conventional blogs ask you to do lots of research and work on keywords as well as the SEO part to drive visitors to your blog. The attention span required for blogging is quite high which makes it more challenging over microblogging.
Microblogging offers you a lot of flexibility and all you require is a Smartphone along with internet connection to get going. Within only a few seconds, you can start an interaction with your followers and increase user engagement. The advent of several microblogging apps has also made it easy for people to post content on the go and get in touch with the audience without facing any limits.
Testing your Idea
Microblogs also help you to test your new ideas by creating a few creative posts on the topic. You can publish them without any hesitation to see whether your audience can find your ideas interesting. If any of your microblogs gets appreciation from customers then you can consider creating a detailed story on it thereby saving your significant amount of time.
Microblogs are extremely effective for travelers who want to make their followers aware of the destinations they are traveling to. Newsmakers are also finding microblogs as an ideal method to create mass reach. Sometimes, it becomes difficult for bloggers to write a long story because of time and technology constraints. This is where they can take the help of microblogs to get their job done and keeping their audience updated about the recent happenings.
Microblogging is considered as an influential communication unit in this rapidly changing world of web browsing. In this high-paced world, everyone wants information available in a crisp format which can be easily accessible on mobile. This is exactly why microblogging is getting such high attention of reputed bloggers as they want to maintain interaction with their readers on a consistent basis.
Blogging + Microblogging
Sometimes microblogs can be used alongside your conventional blogs. Microblogs are also used to promote your existing blog articles. Most of the bloggers prefer to tweet a small description of their articles along with links to drive traffic from various social networking platforms to their traditional blog articles. Microblogs can be used as an inspirational tool to create curiosity about a particular topic amongst the readers. This will eventually encourage them to read a complete story that provides full information.
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The Bottom Line
Blogging and microblogging both have their unique strengths that you can harness for your own benefit. Each of the methods offers significant payback and investing in both of them is valuable in the long term. Blogging is a perfect alternative when you want to provide information in a detailed way while microblogging is an ideal way for spreading real-time data in a quicker way. So, the choice is completely yours depending upon the kind of message you want to convey to the people.
At times, you can even prefer doing both of them in order to get user attention in a quicker and convincing way. So, exploiting the advantages of both platforms will definitely help you to get the best out of your efforts. Eventually, it is all about maintaining the right balance as shifting completely from one platform to another will not be a sensible decision.