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The Big Six of an eCommerce Team – Who You Need to Hire and Why?

You want the job done well, you do it yourself. Well, there is a grain of truth in this philosophy. But starting up an eCommerce company and shouldering all the responsibilities, one can find 24 hours to be absolutely insufficient for a day. What is more, or what is worse for a business, taking on multiple tasks, one will probably fail to do any of them competently. If a team is a must, how large should it be to keep a web store operating properly? We understand that it is essential to be especially scrupulous about expenditures at the beginning … Continue Reading…

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How to Successfully Create an Influencer Marketing Campaign for ECommerce?

Influencers are emerging as a crucial link to bridge the gap between brands and relevant customers. Of millennials, 70% prefer to buy the products endorsed by their peers. Because of this, brands in all kinds of industries are creating influencer marketing strategies to drive sales and raise brand awareness. In fact, 86% of marketers used influencer marketing in 2017. It is only natural for your eCommerce brand to leverage influencer marketing to boost conversions. An eCommerce store needs to ensure a great shopping experience and an effective marketing campaign to increase its market share. Let’s take a look at the … Continue Reading…

How to Launch & Grow a Profitable Web-to-Print Commerce Website

E-commerce has witnessed an exponential growth over past decades! From making it possible for users to purchase products without leaving their desk to delivering orders right at the doorstep, e-commerce has changed the way people shop. It has also bought worth a lot of new concepts and solutions to suit different business types. One of the e-commerce trends that have gained popularity in recent times is the web-to-print e-commerce. Web-to-print e-commerce first entered the market with the onset of e-commerce in the 1990s. Since then web-to-print solution providers have been constantly expanding their solutions and bringing in new innovations in … Continue Reading…

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5 Niche Sectors to Consider for ECommerce Business Opportunities

The current state of retail is one of changing behavior and a massive shift in both spending habits and consumer expectations. According to some experts, more than 50% of Americans prefer online shopping. And e-commerce is growing at nearly 25% per year. And this pace will accelerate as millennials gain more financial power and the children of Generation X parents begin to shop. The future is digital, it seems to safe to say. And while it’s as easy as ever to start an online retail business in terms of selling platforms, drop ship supplies and inventory management tools, picking the … Continue Reading…

7 Ways to Promote Your eCommerce Product without Being Salesy [Infographic]

7 Ways to Promote Your eCommerce Product without Being Salesy (Infographic)

Are you looking for new ways of promoting your e-commerce products on social media without annoying others with sales pitches? The ways that allow speaking directly to the target audience without sounding like a salesperson? Read on, you’ve come to the right place. Let me start by saying that selling products on social media requires a special approach that captures the interest of consumers in a way that they want to go to your website and see what the offer is all about. For eCommerce businesses, social media is one of the most important sources of traffic. So they need … Continue Reading…

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eCommerce SEO Tips: 6 Essential SEO Tips for Your Online Store

One of the biggest challenges facing new eCommerce site owners is generating organic traffic. Another one is operating within a strict advertising budget. It’s already easy to see how these two objectives can clash with one another. However, there is a way the business owner can create a steady flow of organic traffic without having to constantly spend money on paid promotion, and that is through search engine optimization. But too many site owners are unaware of what separates good from ineffective SEO and don’t know where to start with their SEO strategy. In this article, we’re going to give … Continue Reading…

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The Best Way to Develop an ECommerce App You May Now Know

Smartphones and tablets are taking over! With billions of users all over the globe, consumers continue to use mobile gadgets to source for the products and services they need. Forrester’s report on 2018 best retail practices in regards to mobile web predicts that retail sales through smartphones will grow at a CAGR (compound annual growth rate) of 18%. The report also forecasts that in 2018 smartphones will impact more than a trillion of US retail sales at some point through the client’s journey. These are statistics that business owners cannot ignore if they want to remain relevant in this eCommerce … Continue Reading…

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How Influencers are Becoming the Salespeople for E-Commerce Brands

If you think of influencer marketing, you may think it’s a new trend. But that’s not exactly true. Earlier, brands worked with famous celebrities, sports personalities, or thought leaders to promote their products. It was the same idea. But with the internet and social media, the faces of this type of marketing have changed. Now we see ordinary people and everyday consumers building massive followings in different niches. These are the influencers to whom brands are shifting their attention. These influencers are generally everyday people like you and I. But they have massive numbers of followers on social media platforms. … Continue Reading…

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Top 5 Ultimate Payment Gateway to Choose in India (2018)

ECommerce business is at all time high globally. They have created a financial discipline and survival. However, the questions that are still to be answered. Which payment gateway suited the best for my business? How to choose the best one for your online store? How do they charge per transaction and all? With evolving technology, several brands and startups have started building their orders and accepting payments with a variety of payment gateway. It is no wrong in saying that people are still searching for the best payment gateway. Before answering all the questions, let’s check up what payment gateways are … Continue Reading…

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10 Improvements to Make Your Online ECommerce Store More Successful

The vast potential of Internet has made it easier for businesses to target and reach out to a large number of people. ECommerce has removed the boundaries of location and area allowing businesses to target audience globally. Sales of eCommerce have grown at an average rate of 19 percent in the last decade and this trend is expected to continue in coming years. ECommerce sales are expected to triple in the next year itself. With customers growing tech-savvy and increasing penetration of Internet in lives, eCommerce businesses are capitalizing on the benefits of eCommerce. The growth of eCommerce has increased … Continue Reading…