Product Reviews

Introduction (Sony PlayStation 4 / PS4): PlayStation series by Sony is a set of unique gaming tools. The outstanding integration of the tools has managed to withstand the rapidly changing technology. There are many upgrades which come with added features and compatibility with other tools. From PlayStation 1 to PlayStation 3, Sony managed to maintain the lead in making the virtual gaming world. In 2013 Sony will boast the most recent release which is Sony PlayStation 4 (PS4). It comes with more distinctive and …

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Introduction (Xbox One Gaming Console): Who does not love games? All of us would have loved them most in childhood and would be yearning for those days to come back. The days during which hide and seek was being played in any type of neighborhood, rocking with fun and frolic. Why people love to play games? Because games give pleasure, work as stress busters and more importantly the enormous physical activity that goes in would strengthen the mental agility and …

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Introduction (Windows 8.1): In a FMCG (Fast Moving Consumer Goods) scenario no manufacturer/producer/marketer of the products can accurately guess the responses of ‘all’ the users. It is like a caterer trying to appease every tongue, which is highly impossible. There shall be voices that go out against the hard work or the best product and if these voices are strong enough to find their audience in the noisy world, they can blow the lid off the companies. Ironically every company …

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Google is never tired of inventing new technologies that are built around ultimate user experience up on which the users should way “Wow!” The developers at Google slog day in and day out to make the curious customers to get bejeweled with wonderful apps and be ever thankful to the inventor. With Google Glass, this internet and Android apps giant has pushed the boundaries far away from imagination. Glass, if it has to be described in single phrase, can be defined …

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BetterInstaller is the latest product offering from Somoto, a company that develops software monetization tools. It is Somoto’s belief that software developers should concentrate on what they do best, such as developing software, and leave the job of attracting advertisers and maximizing the return from software to experts such as themselves. So how does BetterInstaller stack up in meeting these objectives? After first hearing about BetterInstaller by Somoto I contacted one of my software developer buddies and ran the concept past …

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Online Media Planners, whether they work for an agency or in-house, have many different tasks and responsibilities.  Though the goal of their job is to maximize ROI for their campaigns, a lot goes into making sure that happens.  They must be part creative and part analytical.  They must create powerful marketing messages and be pros at targeting to the desired audience.  They must be budget-conscious and schedule-oriented. They must be familiar with many platforms and media.  They must be able …

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