AMD’s Lisa Su Strategically Profits from the Smartphone Market’s Decline as MediaTek and Qualcomm Leave TSMC’s 4nm and 5nm Production

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AMD Reaps Rewards Amidst Smartphone Sector Slowdown

In the intricate dance of market dynamics, the fortunes of one entity often come at the expense of another, and this principle is manifestly evident in the current semiconductor landscape.

AMD is capitalizing on the vacated production lines of TSMC, specifically in the realm of older 5nm CPUs, while Qualcomm and MediaTek retract from these channels due to dwindling smartphone demand.

It has become increasingly apparent that the global mobile sector is grappling with a persistent DRAM shortage.

A significant proportion of fabrication capacity has been redirected toward the production of High Bandwidth Memory (HBM), a more lucrative alternative aimed at artificial intelligence applications.

Moreover, recent analyses indicate that the pricing pressures associated with memory components are profoundly impacting the entry-level and mid-tier smartphone markets.

These segments, characterized by their constrained pricing flexibility, now confront a staggering reality: DRAM alone comprises approximately 35 percent of the Bill of Materials (BOM) for budget handsets, while NAND memory contributes an additional 19 percent.

Collectively, these two elements account for an alarming 54 percent of the overall cost associated with a budget smartphone.

Consequently, it is hardly astonishing that both MediaTek and Qualcomm have scaled back their manufacturing pace for 4nm and 5nm chips at TSMC, given the drastic contraction in demand for low- to mid-range smartphones.

This decrement in production translates to an estimated reduction of between 20,000 and 30,000 wafers, which signifies a potential shortfall of 15 million to 20 million mobile chips.

This brings us to the focal point of our discussion. With MediaTek and Qualcomm relinquishing portions of the 4nm and 5nm production lines at TSMC, AMD appears poised to seize this opportunity with remarkable vigor.

a sign on the side of a building that says market

At this week’s earnings conference, AMD’s CEO, Lisa Su, acknowledged these unusual market shifts, emphasizing that the company’s growth in the first quarter was markedly “unit-driven.” She elaborated:

“We are shipping more CPUs, you know, across not just the high-end, you know, Turin family, but we’re actually shipping a lot of Genoas, sort of the Zen core family as well.”

Thus, we witness an intriguing phenomenon within the semiconductor industry—a true butterfly effect, where the plummeting demand for smartphones has serendipitously led to significant gains for AMD.

Source link: Wccftech.com.

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Neil Hemmings

I'm Neil Hemmings from Anaheim, CA, with an Associate of Science in Computer Science from Diablo Valley College. As Senior Tech Associate and Content Manager at RS Web Solutions, I write about AI, gadgets, cybersecurity, and apps – sharing hands-on reviews, tutorials, and practical tech insights.
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