NEED TO KNOW
- Maximilien Perez, the founder and CEO of xSuit, extended his sincerest apologies to customers following the dissemination of a prior communication from the company that provocatively urged recipients to “Grow the f— up.”
- The initial correspondence was intended to publicize the firm’s Black Friday promotion, as observed by the New York Post.
- “You deserve better,” stated Perez in part, “Not something contrived to shock or offend under the guise of gaining attention.”
The CEO of a menswear brand has issued an apology to clientele after they received an email containing an indecorous message related to Black Friday promotions.
On Wednesday, November 26, customers received an email from the suit company xSuit, which featured a subject line reading, “Grow the f— up” accompanied by a fire emoji, as reported by the New York Post. Notably, the explicit language was absent from the remainder of the email.
Later that day, Perez issued a follow-up message to customers expressing, “I’m writing to apologize for the email you received earlier today.”
This statement was extracted from the correspondence acquired by the NYP. “The subject line was unprofessional, disrespectful, and entirely inconsistent with our values.”
Continuing, Perez emphasized that xSuit was founded “on a commitment to exude confidence without descending into arrogance.”
“Then we send out something crude and attempt to justify it as edgy. You deserve better… not a message crafted to shock or offend in pursuit of notoriety,” he articulated in his apology.
Despite his apology, Perez did not elaborate on the circumstances surrounding the controversial subject line nor identify the individual accountable, according to the NYP.
Founded in the United States in 2017, Perez launched xSuit, as detailed on his LinkedIn page. The company specializes in providing “functional luxury” apparel for men, with each suit retailing for an average of $500, as stated on its website.
“Growing up, I admired the notion of the suit and its significance,” Perez articulated on the xSuit About Us page. “However, once I started donning them, it became clear they were ill-suited for modern life. Rigidity, fragility, and obsolescence characterized them.
Thus, I endeavored to create an alternative—something not merely more comfortable but astutely engineered. Suits designed for agility, durability, and performance—apparel that works as diligently as the men who wear them.”
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Source link: Uk.news.yahoo.com.
