The web experience is necessary to attract and engage more visitors. Even if you get a spike in visitors, you just cannot maintain it if your WordPress website fails to engage them. These days, visitors demand rich and pleasant web experiences, and WordPress site is capable of providing the same thanks to customized extensions and plugins. If you own a WordPress website and want to provide consistently amazing web experience to your visitors, then this blog is for you.
Before we dig deep into the topic, let’s find out why WordPress development should be your choice to build the business website.
Why should You Choose WordPress for Your Business Website?
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1. It is Easy for Everything, Everyone
One of the best benefits of the WordPress platform is it is easy-to-update and used for everyone. Even if you do not have any technical knowledge or coding skills, you can easily manage the WordPress website for your company. There is no need to outsource your website for regular modification. Also, you can also manage the website without taking any help from the IT department. Website changes and modifications are easy with a very short learning curve in WordPress. The change is immediate and effective.
2. It offers Many Options
Whatever your web need is, there is a plugin in WordPress. Whether you want to make the business website more SEO-friendly, optimize the metadata, or integrate a caching tool, you can always get plugins in WordPress. The WordPress development company integrates a variety of plugins for offering extended capabilities and addressing diverse needs. You can always get a free or premium plugin to meet any sales or marketing requirements. Plugins are designed to provide a seamless experience while managing your corporate website.
3. It has Great Community Support
WordPress has a huge community of dedicated and active developers globally. As this platform is the most popular across the world, many developers prefer this platform and contribute to its growth. Thanks to an ever-increasing community, you can get a range of plugins to meet various needs efficiently. The community support is also useful to resolve various issues and get quick solutions. Great resources are always available and regular updates make this platform a preferred choice for website development.
4. It is SEO-friendly
There is no exaggeration in mentioning that WordPress is designed for search engines. Apart from providing an amazing user experience, the WordPress CMS plays wonderfully with search engines. Both coding and mark-ups used in WordPress development follow standard practices, and therefore, search engines just love these websites. Search engine crawlers can also easily find and crawl WordPress websites.
What’s more, this platform is safe, flexible, and ready to meet changing needs.
Why does Consistent Web Experience Necessary for Your WordPress Website?
Whether you have a WordPress website for a long time or just develop a new corporate website, you need a robust website to kickstart online marketing. There, the consistent performance of the website is important. The WordPress development company focuses mainly on providing and maintaining an excellent web experience for this reason.
Even if you have the perfect logo, the right color mixture, and a visually-appealing font to attract visitors, you just cannot mark your presence in the online world without providing consistent web performance. You need to explore the available WordPress options like themes, plugins, and extensions for a pleasant experience. But, here the question arises- how can you make sure that your WordPress website provides the maximum consistency?
Many entrepreneurs keep on measuring the traffic periodically or use the Q&A method. But then, these methods are simply not sufficient to get the real picture of your website’s performance. The reason is simple- while you inspect the website manually for flaws, chances are high that you miss the most essential part of it, which is user experience. It is fair to mention that even the slightest error on your website can impact your online presence negatively.
Here are key areas to achieve web consistency during WordPress development.
How can You Build Consistent Experience in Your WordPress Website?
It is interesting to jot down the key factors that can assist you to engage visitors on the website. Here the term ‘consistency’ denotes the setup and maintenance of favorable conditions for the visitors across your WordPress site. These conditions are not merely the perfect design and an interactive interface. Though innovative UI design is useful for the excellent first impression, it is necessary to see other major factors responsible for consistent web performance. Let’s start from scratch.
Branding includes all the elements related to the company. When we talk about consistent performance, it is necessary to establish a consistent connection between all these elements on your corporate website. For example, the logo of your company needs to be in line with the URL as well as connected to the name of your website. That’s not all. You need to reinforce this seamless connectivity to ensure that it looks natural to your website visitors.
Let’s take an example of the branding of an eCommerce company. In any eCommerce website, details are important. Therefore, the branding of the eCommerce business needs thoughtful strategy and seamless implementation. It is because visitors tend to associate with well-implemented branding. Any flaws in the branding can give the impression of poor business dealings in the visitor’s mind.
Simply put, your WordPress website needs to take care of every small detail related to branding to ensure consistent performance. After all, small details help you offer high-quality services to customers.
The WordPress web development company can help you come up with a business website with high-quality images in line with the brand’s agenda. The WordPress CMS is a robust platform to include HD images. But, you need to ensure that the images are relevant to your business model. Any ‘mismatched’ image can impact the user experience negatively.
High-quality images should be used cautiously and adequately in line with the business processes. If there is no strong connection between the images and your enterprise, then it can be harmful to overall branding and marketing efforts.
Why do you develop a WordPress website? It’s for addressing a huge global audience, right? There, user engagement plays a key role. Worldwide, over 1 billion websites are active, and WordPress powers around 20% of all self-hosted websites. In brief, you need to come up with a highly interactive website if you want your potential customers to click on a link or watch a video on your site.
Interaction plays a vital role in maintaining consistently customized web experience for your visitors because it compels them to touch, scroll, click, and hover throughout the site. It is the interaction that can convert visitors into leads and grow your business. The WordPress development process, therefore, focuses more on interaction.
Clarity brings consistency. It is one of the major aspects you need to consider during the entire WordPress development process. Be it a simple blog or an eCommerce website using the WooCommerce plugin of WordPress, you need to value the visitor’s time. There is no point in testing the visitor’s patience. It is of utmost importance that the content and design of your website remain friendly for the site visitors.
You should put to-the-point headers with necessary images and links along with easy navigation. At times, people find web content vague and hard to digest. It is a bad omen for your website and business alike. If your WordPress website has a clear tone and easy-to-understand content, then it can draw the attention of many people globally.
Navigation is quite a task for a business website. It also has a direct relation to consistency. Many navigational factors need to be considered for increasing consistency. Though it is a complex issue, every entrepreneur and the WordPress development company need to resolve it to ensure a seamless and consistent web experience every time.
While thinking of navigation in the web strategy, you need to go with the visitor’s expectations and market trends. If you carefully consider this aspect, you can readily eliminate any instances of frustrations and confusion while the visitor comes to your website. It is better to remember that simple and user-friendly navigation can work wonders in providing excellent user experience.
The feeling of getting connected with someone is important whenever the visitor comes to your website. The web experience cannot be completed without a sense of connectivity. This is the major reason why brands are striving for creating a web persona. It can keep readers engaged with the content on the website.
It is necessary that the well-written material should convey the message about your company properly and give your website visitors a pleasant experience. A good and genuine persona can achieve this objective easily. It also guides the visitors through your website and makes them revisit your website frequently.
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7. UI & UX
The UI (User Interface) and UX (User Experience) design are very crucial for ensuring the success of any website. Therefore, every WordPress development company handles this design aspect with the utmost precision. Only relevant buttons should be put in a recognizable and clickable manner throughout the website. The consistency and precision in the UI and UX design can increase the conversion rate. It is because the combination of a perfect UI and UX designs can remove all distractions and friction from the user experience perspective. It results in a seamless experience and a simple process to accomplish the end goal.
When you incorporate all these factors mentioned above, you can provide a consistent experience with your WordPress website.
This article is written by Robert Jackson. Robert is a content cum digital marketer at Solution Analyst, a leading mobile app development company. He is an avid reader and likes to remain updated for technological advancements in the domains of web, mobility, IoT, and emerging technologies. His articles are informative and interesting at the same time as he expresses insightful thoughts clearly.