Even though logo is just a small piece of a company, but it is used on several advertising mediums for branding of the products and services. It means a lot for an organizational growth as it brings a recognizable representation in front of the audience and communicates strong message on behalf of their business. The entire logo designing process comes with great responsibility. Thus, it needs to be designed by an expert, who is not only capable of designing well-structured logos, but also helpful in building a strong corporate brand identity. It is not possible for anyone to create a professional logo instantly as it requires deep research, creative artwork and knowledge of standard rules.
In the creation of this masterpiece, you need to give required amount of time and use some innovative ideas aesthetically so that you can cover all the aspects comprehensively while designing. Research over the web may provide you some reference, through which, you can produce fully customized company logo design. In this way, the result will be flawless and according to the expectation.
It is trendy these days to hire brand logo design service provider for outside help in order to resolve the complicated challenges. But, it is important that you should collect all essential information about the hired company before sharing your own business logo designing ideas.
Logo & Its Cutting Edge Principles
Whenever a designer starts working on logo design project, then he must spend considerable time in comprehending the basic need of a company and its target audience. Afterwards, going to involve in the process of creating custom logo from the scratch, which is one of the best ways to get expected identity. So, let’s talk about the basic principles that must be focused during the logo designing process to take it at the first place:
1. Simple & Impeccable Design
Simplicity plays a comprehensive role in the recognition of a corporation, because it is the most essential feature that brings utmost flexibility. Furthermore, an easy to understand logo is competent enough to engage maximum visitors. On the other hand, a complex design cannot do the same as such designs often distract audience mind & make them confused.
2. Incredible Recall Value
With appropriate call to action, a good design quickly grabs great recall value and compels the target audience to come back on the same site. In this way, you can easily convert them into prospective customers and enhance the scope for your business.
Sometimes, quality of logo is affected when it is printed on different marketing mediums of distinct sizes. Thus, be ensured that it never loses its originality (text, numbers and colors) across varied promotional mediums like brochures, business cards, banners, pamphlets, & much more.
An eye-catching logo always creates a prominent place among desired marketplace and audience. This is why, the eyeballs of people usually checkout the products of particular brands like Nike, Microsoft, IBM, etc. These are renowned names and have already established a memorable identity. So, take references from them and use your own business ideas with creativity to design a simple yet remarkable logo.
5. Appropriate & Timelessness
The target customers need to be resonated by the logo, because it defines how appropriate it is for a business and will it work even after 10, 20 or more than that years.
As per the views of logo design experts, it has proved that keeping these 5 primary principles in mind is enough to create a fresh & well-organized logo. Hence, the designer must be acquainted with them and specialized in the implementation of an organization’s mission through graphical representation.
However, the process of logo designing varies from designer to designer, but we are going to introduce a simple process that will work in almost all sorts of logo designs:
Customized Logo Designing Process: A Complete Guide
Step 1 (Industry Research):
The industry research is undoubtedly useful for all the logo designers who are abreast with designing process or who are novice and have not worked before in the same industry. Before the execution of a creative idea, it is significant to be familiar with the industry standards so that you can give an appropriate appearance to your logo without any hassle. Look and feel of a health organization logo is different from fashion and restaurant logo. Thus, you cannot ignore this step of industry or field research.
Step 2 (Know Your Target Client/Audience):
As the designer has gained complete objective knowledge of the industry with deep-seated research, then it’s time to move on the succeeding step. Understanding target audience/clients and what they actually think about particular organization, is imperative for the designer. If this process is performed perfectly, then it undoubtedly compels the clients to explain the valuable proposition deeply. Discussion about logo design can aid the business owners and designers to differentiate the identity in the crowd of their competitors.
Step 3 (Sketch your Ideas & Present them Elegantly):
After knowing the target clients and their views or thinking about the company, sketch your ideas first on the paper and then revise it all to ensure that you are going right. It is often required to sketch the company logo which is worth it in all the manners & as per desires.
Step 4 (Revise Your Design):
Sometimes, revision is just a tweak, but it is wide and step by step series on other times. It is usually required when there is already a logo design and you need to customize it as per the descriptions. If client wants to develop logo from the scratch, then this step can be avoided.
Though the revision of design consumes a few hours from your valuable time, but still it is worth and essential to make the company logo as per requirement.
Step 5 (Organize Deliverable):
Once, the selected designer has designed the logo, there should be a discussion with the client regarding which format file logo would he like to accept. To finish the logo designing task from the scratch is quite difficult as it demands diligent research, business knowledge & its target audience and assiduous consideration of corporate logo design.
You must give an importance to the color of a logo, because the visual impact of a business depends on it. It signifies identity of a company in an exclusive way. So, it’s better to select standard color in accordance with the nature of the industry that can help you give a meaning to your logo design. Hopefully, you will like the logo designing process which has been defined here step by step. Go with this process to design a client-oriented or business-centric logo design.
This article is written by Andrew Boucher. He possesses specialization in logo designing at LogoDesignStudio and he has rendered an assorted of custom logos with the complete customer satisfaction. Enriched with all essential elements, their logos leave memorable impact on the audience and help their respective business owners boost their identity. You can follow him on Twitter and Facebook.
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