How to Market Your Brand – The Trends to Follow in 2018

If you’re looking to market your brand in 2018, good news! You no longer need to spend a large percentage of your budget on paper-based advertising or TV advertisements. In 2018, it’s easier than ever to market your brand. Due to advancements in consumer data collection online, businesses can now profile their customers and target their marketing strategies to the right audience at the touch of a button. However, although marketing and getting access to the right clientele is easier than ever, it also means that it’s even more important to be promoting your brands values and maintaining a good reputation with your customers. There are lots of ways to do this, both online and in your local area or place of business. Let’s take a look at some of the brand marketing trends of 2018.

1) Online and Email Marketing

How to Market Your Brand - The Trends to Follow in 2018 - Point 1In 2018, online marketing is the primary way to build and market your brand. There are a number of ways to utilize web-based marketing, from targeted emails to social media. In regards to email marketing; it remains the number one choice for businesses when it comes to communicating with their customers. Although email marketing has been around a long time, it continues to evolve and change over time. Customers now expect more interactivity from email communications – and more personalization. It’s now very important to understand your customer and personalize email communications based on the data you have.

It also goes without saying that maintaining your brand’s social media presence (on Facebook, Twitter, Instagram etc.) is a great and free way to market your brand and remain engaged with your customer base. It is also very important to draw in new customers and re-engage existing customers who have been dormant for a long time.

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A great way to do this is by using Solo Ads. Solo Ads are a way of sending a direct message to build interest and generate sales leads for your brand. Companies can market a promotional advertisement for your business to potential customers, by sending emails that can help to drive traffic to your website. The best way to use Solo Ads is to send promotional offers in the Ad to help improve sales and generate interest for your brand.

2) Social Media ‘Ambassadors’

How to Market Your Brand - The Trends to Follow in 2018 - Point 2Another great way of utilizing social media to market your business is to make use of social media ‘influencers’. This term refers to individuals who have more than 100,000 followers on various social media sites. A lot of these influencers are willing to become an ambassador for your business and promote your brand online – for the right price, of course.

Influencers like these have the potential to be incredibly valuable if used correctly. The rapport and trust they may have with their audience can allow them to really drive new and excited sales leads to your business. However, it’s important to make sure when making use of paid ambassadors that you’re choosing the correct person for the job. It is important that their followers are your target demographic and are likely to engage with your product or service. You also want to make sure that they have genuine organic subscribers, that aren’t fake or dormant accounts. This will help to ensure investing in paid advertisements from a social media ambassador will translate to effective exposure for your brand.

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3) Building a good reputation

How to Market Your Brand - The Trends to Follow in 2018 - Point 3Although the ways in which you can market your brand have evolved over time, and there is now a greater importance placed on new online marketing strategies, it’s still equally as important to utilize tried-and-tested word-of-mouth marketing techniques. Word-of-mouth is of paramount importance to most businesses, and review sites can play a big part in helping with this.

Be sure to take good care of your existing customers, and when appropriate, ask your customers for reviews of your products or services. Linking to your review pages from your website will direct potential customers to reassuring feedback from previous customers. In addition to this, customers are more likely to share their great experiences on social media if your site is well linked-up with your other social media accounts. In 2018, a well-maintained online presence and linked accounts are a must for any aspiring brand to grow.

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By ensuring your business is moving alongside these developments in the marketing world you can be sure that you won’t fall behind.

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Article Published by Souvik Banerjee

Web Developer & SEO Specialist with 10+ years of experience in Open Source Web Development, specialized in Joomla & WordPress development. He is also the moderator of this blog "RS Web Solutions".

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