Great content is the backbone of any successful SEO strategy, and so it only makes sense to have a solid basis for creating. Many novice digital marketers think good content just happens. They don’t appreciate the thought process that goes into simply identifying what kind of content to create and share. There are a few checklist items that successful digital marketers use before creating content for SEO.
Keyword research is simply a way for you to identify the demand for certain keyword concepts. There is plenty of data available to show what the most popular searches are in any given month. Although using the right keywords in itself doesn’t guarantee driving traffic and revenue, it does ensure that you are not missing any important market segments or trends. In-demand keywords and correct execution (such as organic SEO) is an unbeatable combination for creating and sharing content.
When just creating content without taking keywords into account there are meager chances that traffic is going to increase. You want to basically take the necessary time to find valuable keywords that are going to draw in people.
Update on Algorithms
Search engines algorithms are primarily responsible for picking out content that the search engines deem relevant in the results page. Unfortunately, this isn’t something you learn once because the algorithms are constantly changing and updating. Google is especially notorious for ever-changing criteria. You need to understand the latest configurations to ensure your content ranks high and to avoid penalties. Keep in mind what platform you are optimizing for such as Facebook or Google and understand brush up on algorithms for the specific platform.
Make Use of Trackers
Knowing what keywords you should be using is helpful but doesn’t paint the entire picture. Knowing which keywords your competition is using helps to set yourself apart from the pack from the beginning. Data trackers are ideal for getting insights into which keywords your competition is using and to what effect. While at it, use these tools to understand yours and your competitor’s social media impact, keyword performance and brand or website mentions.
Another advantage of using keywords trackers is to see if the SEO strategies are working or not. The way in which the rankings change is a good indicator of what should and should not be done. This can also be combined with traffic updates in order to know if the considered keyword is one that is effective for the site or not.
Plan for Informative Content
Finally, content based on providing solutions to problems rarely goes wrong as long as other aspects of SEO are well taken care of. Most people use search engines primarily to get answers to questions. Do extensive research before creating the copy to ensure the information you are providing to the public is accurate. It also helps to site sources and to link to additional content where possible.
Other than providing answers, plan for scan-able and easy-to-digest content. People want information as quickly as possible which is why infographics are so popular. Visitors may prefer your competitor if you can’t provide answers immediately.
Creating a strong foundation for your content is a great way to ensure that you get the desired results. A little foresight before writing or creating content goes a long way in advancing your marketing campaign. Consider working with an SEO company which hires the best talent to help plan and create effective content.
To sum up, it is vital that you take the necessary time to build a strong foundation for the content that you create. This is practically the only way in which you can be sure that you get the results you are after. At the end of the day, the only thing you are after is traffic and good ranking for your keywords. This is impossible without establishing a well-prepared content basis that can be used in the future.
This article is written by Veselina Dzhingarova. She has long experience in internet marketing and SEO. She is passionate about blogging to share her expertise. Veselina is a regular contributor at many online publishers. She is the co-founder of Blogforweb.com and others. You can get in touch with her on LinkedIn & Google+.
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