If you have landing pages that aren’t earning the conversions that you think they should, it might be time to take a closer look at what you are doing when it comes to conversion rate optimization. Without realizing it, you could be making mistakes that are impacting your bottom line. Check out these sneaky CRO errors that could be haunting you.
#1 Not Focusing on Performance
#2 Using a Generic or Multipurpose Landing Page
Website
The home page of a website can be a used for introducing the company and as a way to guide potential customers to various content rather than showing an offer. A business could use this part of the website to direct customers towards different landing pages with brief pre-sale content. This can be more effective to move the customer through the sales process.
#3 Cutting Prices as a Sales Tactic
Enhance
Finding unique ways to enhance product sales can be an important goal for a business. For poorly performing items, the company can look at how to reposition the product to new market segments or bundle the product with a complimentary offer. Decreasing the price of a specific product could achieve near-term goals while being detrimental to the overall brand of the company. Reviewing marketing data, the business can look at how to more effectively concentrate a consumer’s attention on the products relative value rather than the price point.
#4 Failing to Work on the Emotional Appeal
Intent
Focusing on product features in conjunction with marketing materials that evoke an emotional response can produce higher conversion rates. Discovering the intent behind a customer’s potential purchase can further aid the business in crafting their emotional appeal for separate offers.
Brand
Different offers can present separate concepts that speak to what a visitor might be feeling when thinking about purchasing. The company can ensure that all landing pages still retain the overall brand feel but speak to different mental concepts in an appealing writing voice. This can be more easily done for companies with a concentrated product line. Other businesses, selling nonrelatable items can work harder to maintain a common brand thread throughout their pages.
#5 Choosing Responsive Design Over Mobile First
Experience
Based upon their statistics, they can examine what design elements could enhance a customer’s mobile experience. They might find mobile users and their smaller screen sizes outnumber other visitors for certain offers. The company can work with web developers to provide mobile first pages and then move towards creating a responsive website that can display for most other screen sizes.
Final Thoughts
This article is written by Samantha Brannon. She is an entrepreneur and freelancer. She is also a co-founder and writing editor at Trust Essays writing service. Samantha loves self-education and rock music. Follow her on Twitter.