Bigcommerce and Magento have probably taken over the entire web development industry as one of the leading CMS solutions for e-commerce. Obviously for anyone looking to invest in business of a e-store they are all torn between the question of where do they start? You have all these superbly made tag lined ads running for multiple CMS solutions, what most people actually lack is insight in any of these technologies. For one thing, the software industry for CMS has come much further from Joomla and WordPress alone and is now trying to pitch solutions for certain kinds of businesses. For another, the developers themselves are trying to narrow their own skills into something of a best fit for certain kinds of CMS. Bigcommerce and Magento are simply leading these races for now, so it helps to see what exactly do each have going over the other.
Still not decided on eCommerce platform? This article may help you: 6 Important eCommerce Software Tools for Web Store Owners.
1. Pricing ( Bigcommerce vs Magento )
Magento’s pricing comes in with better packages if you are the kind of business who is looking to save, optimize and then be economical. Nothing flashy right? But Magento merely wins purely in how it’s increment for the higher ranked services do not cross the $125 USD per month margin whereas Bigcommerce can easily shore over $250 USD per month. Obviously I am not going to go into a long tirade of Bigcommerce’s price selection but this is one area where Bigcommerce is more suited sites with a large scale budget. Now exactly why bigger budgets would support Bigcommerce is a question that needs more answering.
2. Front-end ( Bigcommerce vs Magento )
What Bigcommerce offers is a very informative front-end which typically is good for businesses and retail brands as they look to have lots of information about their catalogs. Product comparisons is where Magento offers detours as quoted by – Webappmeister. The elaboration of the customer profiles with the user control over data order and image projection is what gives Bigcommerce the edge. Even better, your customer is always in contact with the other products within the same category so overall this CMS gives you a more realistic and reliable feel of control than what Magento Go offers. Another useful feature linked within this is the popular product feature which adds as an analytic tool for customers and helps them find your highest ranking products more easily.
This comparison is a bit more focused on which widgets and GUI features add greater ease to the average user and scroller on the website. Bigcommerce takes this battle purely because of the control they offer the users in terms of selecting thing onto their cart, adding removing and then changing their aspects. In UI design, user control is always used as a heuristic to decide upon the agreeableness and functional coherency of any used GUI element.
The better thing to note here is how Magento allows language support for customers of different nationalities though both offer currency flexibility. The only problem is how Magento’s features offer some control where control has less usage (such as tags) whereas the important aspects are still shielded from the average user.
3. Back-end ( Bigcommerce vs Magento )
Both software have their own set of features which makes the administrators very happy people when they are editing, maintaining or adding elements to the website in question. The option of being able to add in shortcuts for different elements is present in Bigcommerce though it is generally low key and limited so the narrowness.
Separate address data storage is what Bigcommerce offers you which can be problematic as it does not then allow you to find customers according to their addresses, though there are a few add-ons that do give you the option. Overall however because Magento is designed and made for smaller start ups, it is more structured and gives off that feel .Options and functions are dispersed globally more easily in Magento whereas in Bigcommerce gives limited options and functions are dispersed. The number of tabs vary but Magento structures its tabs to order your products quite nicely whereas Bigcommerce lets you get lost in them, almost like an ERP itself. That’s another giant discussion for another day though.
In either sense both back-end have their ability of customization which lets the administrator be in a bit more control of the e-store in question. Magento’s structure versus Bigcomerce’s simplicity adds the layer of competition to the business level. Ultimately, it’s features within the narrowness at least start to justify why Bigcommerce is a bit more pricey.
4. SEO and Marketing ( Bigcommerce vs Magento )
This is where Bigcommerce really shows its mettle. So in terms of SEO it adds a clear advantage over Magento, offering 301 redirects, public sitemaps with the custom tags and URLs. Though Magento offers the custom tags too, Bigcommerce’s deployment and development has had mixes of SEO geniuses so it beats Magento Go even.
The social media options are far too easy to work with in Bigcommerce, Magento takes away the adding of social media if you are working in code snippets which just exacerbates the reason as to why Bigcommerce’s features might be more likable.
The Newsletter feature however is where Magento outdoes Bigcommerce even though Bigcommerce can be linked MailChimp. Magento’s sending options for newsletters are far too accessible and far easier for the average admin to understand.
Recommended reading on eCommerce SEO: 7 Essential SEO Tips for Your eCommerce Site
Overall ( Bigcommerce vs Magento )
This isn’t much of a comparison of brands as much as it is a comparison of needs. Bigcommerce comes with the added price tag because of the marketing and promotion options it offers whereas Magento is simpler to use and host on. Extensibility wise as well Bigcommerce offers more add-ons which now makes sense again as to why you have to spend more cash on deploying a Bigcommerce e-store.
The verdict is a simple one though, if you plan on launching an enterprise that is more focused on functional stability than off the top marketing then Magento is probably the platform you should look at. Otherwise if you want to create an a e-store mega house then Bigcommerce might be a stop for you.
This article is written by Uzair Tajjuddin, a passionate blogger for PSD Center, a PSD to HTML conversion service provider.
Disclosure: Some of our articles may contain affiliate links; this means each time you make a purchase, we get a small commission. However, the input we produce is reliable; we always handpick and review all information before publishing it on our website. We can ensure you will always get genuine as well as valuable knowledge and resources.