Have you just entered the SEO world and wondering how to survive in this cut-throat competition? This article would guide you through a right way.
As an entrepreneur of a small business or a website, it’s apparent that you might wish to get searched on the first page of search results. However, local and small businesses find themselves in the disadvantageous position as compared to big brands. Because they have already established themselves in the market with their huge budget and robust branding strategy. Unlike websites of big companies, small sites find it arduous to compete with them.
Nonetheless, there is still a way out for competing with big sites? Take a glance into these 4 ways through which you can run your business that big sites may often miss.
1# Play with targeted Keywords
When you get hold of effective keywords, use it in your content draft. Unique keywords have higher chances of attracting a potential audience to your site. This technique can be applied to the long-tail keywords, comparative keywords, and editorial keywords.
Recommended reading: Why Site Speed Actually Matters to Rank High in SERP.
2# Specialize in a specific Niche
It is observed that big websites are usually busy dealing with multiple areas and therefore miss out on a single core USP. Concentrating on a single niche is always better than handling multiple subjects. This way you can make efforts on the area which would effectively rank you well in the search results.
For example, if you’re planning to start with an e-commerce website to sell sports-related products, then focusing simply on football shoes would work wonders in its digital marketing.
On the flip-side, specializing just on a single product may take away the limelight from other products which are a part of your brand. But, guess what, you can position yourself as the best brand for football shoes.
When you achieve your desired goal to be ranked on the first page of a search engine while specializing in a particular niche, your website will receive its visibility. Now that people know you, it would easier for you to sell other products effectively.
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3# Create Powerful Content
Big websites have already created their benchmark in the market. So it is obvious that even if they create average content, they will be able to pull in the traffic. Here, small businesses can turn the tables by creating unique and powerful content. In this way, they can mark their presence in the digital world more effectively.
For creating something different you don’t need to make an extra effort; simply check the content of big businesses and curate a better version with a specialized niche. Investing in creating unique content for a single area is more valuable than spending money for an entire business. It would greatly help you in optimizing local search results effectively.
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4# Make your website Mobile Responsive
Without investing massively, the site can be optimized as mobile-friendly which can prove to be beneficial for improving local search results.
Now when you know surefire ways to achieve your goal, then consider points mentioned above and optimize your local search accordingly.
This article is written by Joseph Payne. Joseph is the marketing manager at Blurbpoint Media, SEO and digital marketing company. He is passionate in helping small businesses and startups grow online.