Apple Implements Price Reductions and Introduces New Devices Across Europe
This week, Apple has executed notable price reductions on its iPhone 17 series throughout Europe, launched an 8.5-inch OLED variant of the iPad mini, and unveiled its first touch-enabled MacBook Pro equipped with a PROLED XDR display.
Leading the price cuts are the iPhone Air and the 17 Pro Max, while the newly released mini and MacBook Pro showcase significant enhancements in display technology.
Last week, Apple debuted the iPhone Duo; however, the launch encountered several obstacles. For consumers seeking more straightforward options, attractive discounts on the standard iPhone 17 lineup have now emerged, coupled with two new devices that emphasize OLED technology.
The base model iPhone 17 now boasts a substantial €180 reduction for the 256GB variant, which is currently priced at €920 on Amazon DE.
In contrast, the 512GB model experiences a decrease to €1,240. Apple’s infrequent price adjustments on its smartphones make this offer particularly noteworthy, although the upgrade to the 512GB version remains on the pricey side.
The iPhone Air, a member of the same generation, features a 6.5-inch display compared to the iPhone 17’s 6.3-inch screen.
Additionally, it measures thinner at 5.6mm versus 8mm and lighter at 165g compared to 177g, despite being 3mm wider at 74.7mm.
Sporting a 3,149mAh battery, it delivers 12 hours and 44 minutes of active usage, which lags behind the iPhone 17’s impressive 14 hours and 59 minutes.
The Air operates on a tailored version of the A19 Pro chip and includes a single 48MP 1/1.56-inch wide camera, whereas the iPhone 17 enriches its camera setup with a 48MP sensor featuring a 120-degree ultra-wide angle.
Priced lower, particularly in higher storage configurations, the Air offers a remarkable €400 discount, retailing at €900 for the 256GB and €1,100 for the 512GB versions on Amazon DE.
The iPhone 17 Pro is armed with a comprehensive A19 Pro chip that includes a 6-core GPU, augmented RAM, and a high-caliber 48MP telephoto lens paired with a 4x 100mm lens, outfitted with advanced video functionalities.
Its pricing stands at €1,155 for the 256GB version and €1,400 for the 512GB, reflecting a €150 discount.
The upcoming iPhone 18 Pro has minimal enhancements over the 17 Pro aside from migrating to the A20 Pro chip; the 512GB model has a €70 price cut at €1,630, whereas the 256GB model remains at €1,450.
The expansive 17 Pro Max retains the sizeable 6.9-inch display and is available for €1,260 for the 256GB variant and €1,800 for the 1TB option, presenting discounts of €190 and €150, respectively.
In contrast, the new 18 Pro Max starts at €1,600 for the 256GB model and €1,850 for the 512GB, with no substantial price reductions.
Apple has also revitalized the iPad mini with an upgraded 8.5-inch OLED display, expanding from 8.3 inches, and offers nano-texture glass on the 256GB and 512GB configurations for an additional €130.
The integration of the A20 Pro chip with 12GB of RAM allows the iPad mini to surpass the iPad Pro in single-threaded performance by 8%, although the Pros outperform in multi-threaded assessments by 53% owing to their additional cores.
Comparatively, the M4-powered iPad Airs lag behind the mini in both performance metrics. The revamped mini now measures 5.4mm thick and weighs 255g, down from 6.3mm and 293g, and is powered by a 4,900mAh battery versus the previous 5,078mAh.
The new display operates at 60Hz, and Apple has rated this 2026 model for IP67 water resistance. Pricing commences at €750 for the 128GB variant, €880 for the 256GB model, and €1,130 for 512GB at Amazon DE.
The 2024 iteration of the iPad mini is still available, featuring an LCD screen, A17 Pro chip, and lacking official water resistance.
It retails for €620 for the 128GB model and €740 for the 256GB variant, with discounts of €60 and €70, respectively.
However, potential buyers may find that these savings do not justify the absence of the OLED display, thinner profile, and IP67 rating.
Additionally, the earlier-released 11-inch iPad Air is priced at €691 for the 128GB variant and €819 for the 256GB model, undercutting the new mini; it, however, relies on an IPS LCD display at 60Hz. The 13-inch Air begins at €900 for the base 128GB model.
In parallel, Apple has launched a MacBook Pro showcasing a PROLED XDR display, signifying its inaugural venture into OLED technology and touch-enabled displays for this product line.
The 14.2-inch and 16.3-inch variants utilize 120Hz Tandem OLED technology, replacing the conventional notch with a Dynamic Island; however, the absence of Face ID limits the features to the camera alone.
These laptops are powered by M5 Pro and M5 Max chips, contributing to weight reductions of 200-300g when compared to their non-touch counterparts.
The 14.2-inch model is priced at €3,300 for the 24GB/1TB variant, while the larger 16.3-inch model is listed at €3,900.
The recent discounts apply to the non-foldable iPhone 17 lineup, while the iPad mini now integrates OLED technology, and the MacBook Pro has transitioned to a touch interface. The perceived value of these enhancements ultimately depends on the user’s current device.
Source link: News.lavx.hu.
