Search engine optimization is among the most controversial issues in content marketing today. From local optimization, Meta descriptions, crafty YouTube descriptions… You get the idea.
Everyone has their own idea of what SEO entails. In this post, we’ll focus on the relationship between link building and SEO. While keyword stuffing is a thing of the past, the DIY link-building outreach method is 100 percent alive and kicking.
But What is Link Building?
It’s the process of acquiring links from other sites to your own, often as part of a comprehensive SEO link-building plan. A link is a way in which users navigate through different pages on the web.
Here’s what you need to know.
Guest Posting can Either Be Good or Very Bad
It’s a popular way to get your brand name out there and direct the audience back to your site. Here, you simply create amazing content, submit it to a blog. You’re at liberty to include your biographical awesomeness at the end of the content. Mention your website by naturally embedding a hyperlink in the content.
When guest posting, be very careful about where you post your content:
- Good guest posting: you contribute to high-quality websites that closely relate to your niche. Write something that’s original and on-topic.
- Bad guest posting: create content for any online publication page that’s accepting submissions. Send in a multitude of weak variations across these pages, or create content on a subject matter that doesn’t relate to your brand.
As a caution, do not allow low-quality guest posts on your page either. If your readers don’t like the content, they’re likely to click back, thus increasing bounce rates. High bounce rates aren’t good for SEO and search engine rankings.
Use Social Media to Spread the Word
When you promote the product, word of mouth seems to be very powerful. However, you cannot chat up your new business all the way to success.
You can share the content on Twitter, Facebook, and other social media platforms. Social media helps increase the value of your firm and generate traffic as your content continues to make its way around the internet. Hence, the excitement over viral content.
Link building can be tricky at times. Think of it like eating kale; you may not enjoy the process, but you’ll love the results.
Q&A Your Way to Boost Traffic
In the past, no one thought of visiting someone else’s article and adding comments with links to their own site on these posts. Doing this presents you with two problems: first, it’s like painting your name on an asset you don’t own. Secondly, it has a tendency to make people mad. Both the actual owners and fellow commenters frown upon anyone trying to focus the shift onto themselves.
But don’t worry. You can still do this type of commenting tactfully. Head over to websites like Reddit, MetaFilter, and Quora and showcase your expertise and authority to people in need. Answering their questions about everything that relates to your industry works to your advantage. Don’t forget to mention your expertise and give your URL as a reference.
Never Pay for Link
At times, you may be tempted to pay for links. Don’t do it! Most of these links will register as spam on a search engine, resulting in you and your website being punished. Buying links for your landing page is like courting disaster.
Remember, the idea of what makes a killer link is constantly changing. For instance, if you ask ten people the same question, you’re likely to get ten different answers.
While the details can never be consistent from one expert to the other, a few things stand out.
- Start by creating amazing content that makes people want to link to your post.
- Share great posts that show you as an authority figure in the industry.
- Provide high-quality information that gives solutions to people’s problems.
Final Words
Remember, driving massive traffic to your site is a starting point. Close to 60 percent of these visitors aren’t ready to buy anything from you. So, you need to capture their details through email or text. From here, you can share insightful content to nurture them towards buying your products and services.
