Tutorials

Every email marketing campaign is centered on a key element: customer focused experience. When using the email marketing approach to make your business known to the masses, it is important to deliver the right type of message to the right type of people. Some companies might think this is – it’s not. Due to the rise of social media, many marketers have classified email marketing as uncool, old-fashioned and outdated. Contrary to popular belief, the approach can still render results. …

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If you want to make it big in the industry, you need solid marketing services. However, with the constantly evolving digital world, things are rapidly changing and it’s difficult to say what works. Brings me to the dictum “The more things change, the more they remain the same”. And in our world, this means that the staple digital channels you use to market your product and build your brand will continue to be what we’ve outlined below. Of course, the …

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The vastness of the internet has created a separate world and a space full of business marketing opportunities. As more and more digital channels continue to flood the marketplace, the need for a comprehensive approach to omnichannel selling becomes a must for any small business, entity or enterprise. In 2016 it has been heralded the year for marketing automation. The reasons for marketing automation adoption include the following:Companies that invest in marketing automation will benefit on great return on investment (ROI). …

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In order to help consumers and marketers succeed in a world that is highly dependent on mobile technology, Google has made some innovations in its AdWords platform. The big reveal was made at the Google Performance Summit in May where they introduced new innovations for advertisements that are more suited to a mobile-first world. The upgrades are available for advertisers and aim at providing them – Let’s see how these new innovations might help advertisers provide mobile users with richer …

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Cause marketing has been around for years. However, it will not be surprising if you just heard of the term recently. It was introduced back in 1976. The idea behind cause marketing is to give back to the community. Your brand has to be seen to give equal weight to both societal interests and business interests. But how do you run a successful cause marketing campaign? Although cause marketing has been around for decades, there is a new change today …

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