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Marketing is like the icing on the cake to a business. It’s what makes people who don’t yet know the value of a business develop an interest in it and want to discover what it has to offer. Without marketing, businesses would take a very long time to peak if they ever get noticed at all. For this reason, there are advertisements everywhere. As a business, you’ve got to be known; especially when introducing yourself online. The internet is a …

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Over the past few years, technology has emerged as a game changer. From blockchain to augmented and virtual reality, and IoT to Chatbots, we have seen adoption at every level from businesses to home use and so on. AI chatbots particularly have changed the way businesses interact with customers. With the popularity and growth of chatbots, the question is whether it is worthy to invest in your digital marketing strategy. Before we look at how digital marketers can benefit from …

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You’re aware of how effective webinars can be at propelling brand awareness, increasing reach, bolstering conversions, and driving sales. You’ve dove headlong into creating the best webinar you can muster, and you’ve spent ample time and effort doing so. Regardless of how much proverbial blood, sweat, and tears you’ve put into your webinar, it only matters if people show up. And while your number of registrants is growing alongside your confidence, it is important to note that only 20 to …

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Mobile technology is changing the digital landscape at a rapid rate. And the rise of mobile marketing is only just beginning to gather momentum. We are on the brink of a mobile revolution and businesses that are engaging with SMS marketing have the opportunity to profit from the explosion. In 2010, spending on mobile advertising was $2.3bn. Last year that figure topped $72.5bn. Furthermore, mobile is forecast to account for 72% of digital ad spending in the US by 2019. …

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Social media marketing strategies are as much important as the business itself. When you have a social page of your business to sell the services you are sure to gain extended benefits. Social media has already proven its capabilities in fetching the business right the doorstep of entrepreneurs. The proven abilities of social media marketing to facilitate the activities helping you reach the marketing goals along with providing you huge exposure comes along. Almost all the companies are taking the …

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