Are you a YouTube struggler or, say it in better words, a YouTube beginner, who is creating YouTube videos, but nothing seems to work out? All of your hard work is going in vain and your channel is still there where you have started it from? Well, then you are not alone. Almost every YouTuber goes through this at the initial stage and their secret to getting out of this struggle is that they implement the right strategies and tricks.
If you also want to learn those tricks and tips, you have landed in the right place. Today, we are going to talk about some effective tips and remarkable strategies that will help you make good YouTube videos, that too without putting much effort. Sounds cool? Then, go ahead and have a look at those tips.
Be clear with your niche
This is the first and foremost thing you need to keep in your mind. Once you have set up your YouTube channel, choose your niche on which you can work for a long time. Switching the niche of your channel frequently will mislead the audience and affect your channel badly. This is why choose the niche wisely and then work on it consistently even though you are not seeing satisfactory results in the beginning.
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Stick to your niche
At first, you would hardly see any significant results. You might sometimes even feel discouraged and feel like giving up your niche and trying something different but hold onto it and keep going. Don’t be tempted by the trending topics that work on YouTube for time being and then fade away.
Sticking to one single niche is the key to success on YouTube. If you keep changing it every now and then, you are hampering the growth of your channel and, eventually, it will take you nowhere.
Have knowledge about your niche
You simply can’t create good content in a niche that you yourself don’t know very well. Creating videos with little knowledge on a particular topic will not satisfy the audience and they will lose trust and might even stop visiting your YouTube channel. This is why be sure to choose a niche that is clear to you thoroughly and you know all ins and outs of it.
Research your topic deeply
Obviously, you can’t put something worth on the table without putting effort into it. Given this fact, dedicate enough time to research your topic before creating the video and uploading it. If you have done your homework well, you will definitely reap the good fruits.
For this particular thing, what you can do is see what and how other creators have done on that particular topic to make their video stand out from the crowd. Try to make your video different from theirs by offering something unique and engaging.
Pre-analyze your topic
Before creating your video on a particular topic, you must look at other videos on the same topic and analyze them deeply. Go through the popular videos on YouTube on that topic and figure out what the audience is really liking. Make sure to pay attention to the video structure, styles, and length.
Plus, also see the maximum views on that topic. This way you will be able to figure out whether the audience is really interested in this topic or not. Suppose, you have done everything very well but the topic is offbeat, so you might not get the rewards that you should get. Hence, it is important to pick a topic that is a hot fish for the viewers.
Plan your content
Just researching and analyzing the topic is not enough. After doing other important steps, you need to plan your video wisely. Obviously, you just can’t sit in front of the camera and speak anything about that topic. Right? So, plan your content sequentially and then implement it.
For example, if you are creating an educational or guidance video, first talk about the problem, the reason for that problem, the effects of that problem, and then the solution for it. Eventually, conclude your video with a brief conclusion.
Write a script
As a beginner, it is really difficult to come in front of the camera and represent yourself the way you really should. No matter how well you have prepared your topic and have unique content to offer, you will forget half of the things when you will come in front of the camera. This is why it is important to have all your content in script form, which will definitely help you to represent yourself in a better way.
For this particular purpose, you can write your video content in bullet points and create a storyboard. This way, it would be easier as well as more efficient for you to create YouTube videos.
Prepare yourself to be in front of the camera
Being in front of the camera is not as easy as you think. In the beginning, you might feel blank, and sweating, and even your throat might get dry when you try to shoot the video. Even if there would be no one except you while shooting the video, you are bound to get nervous as a beginner. This happens to almost everyone in the beginning as a YouTuber.
So, you have to muster enough guts to be in front of the camera and talk with your audience in a good way. To prepare yourself to be in front of the camera, what you can do is roll on your camera and talk about just anything. After a couple of attempts, you yourself can see improvement in the way you are presenting yourself.
Understand your audience
This is an important factor to consider if you are creating a YouTube video. Without understanding your audience and their needs, you can’t offer them what they are looking for. To understand your audience, you would need to go find out what they are searching for.
With keyword research, you would be able to understand what type of terms your audience is really using for a particular search. Besides that, also find out when your audience is most active on YouTube and how it engages with other videos on the same topic.
Get right equipment
The biggest mistake almost all beginner YouTubers make is that they don’t invest in good equipment, and it affects the channel and video quality to a great extent. Investing in good equipment when you are struggling seems like a money-waste idea but it is worth every penny.
It’s only the equipment that creates the difference in the visual quality of the video. Obviously, nobody likes dull-looking videos. This is why invest a few bucks on the required equipment and make yourself ahead of others. Every type of video content requires a special type of equipment. So, buy the ones that are required for your needs.
Have a couple of editing software
Running a YouTube channel is not all about just creating videos and uploading them. There is a lot of work done between creating the video and uploading the video. To put it in clear words, a lot of editing is required before uploading the video on YouTube. Instantly shooted videos are never good enough to be uploaded on YouTube. To make them worth uploading and attention-grabbing, you would need to edit them to a great extent.
Here comes the need for editing software. Fortunately, there is a slew of free editing tools that are easy to use as well. So, take the help of these tools and make your YouTube videos as engaging and unique as you can. With the help of these tools, you can even merge videos online.
Video location matters
As long as you are not a Vlogger, you need to look professional in your videos. For that, first of all, choose the right filming location for your videos. Obviously, you can’t sit in a room full of people or stuff and shoot the video. On the other hand, you can’t set up a well-furnished office in your home either.
So, here you yourself have to decide how you can make your background look professional without giving much weight to your budget. Choose the right location that does not have any unwanted things, which can distract the audience.
Pay attention to the audio quality
A video with poor-quality audio screams out loud that it is made by an amateur creator. Seriously poor-quality audio is the first sign of it. If your video does not have good enough audio, your viewers will be back right after landing on your video. Obviously, nobody wants to watch a video with fuzzy audio quality. This is why it is very important to pay attention to the audio quality of your video before uploading it. If you are using your phone or computer to record your videos, you must check your audio before making the video live.
If you are not very tight on your budget and can spend a few bucks, it would be a nice idea to invest in even an average-type microphone, which will ensure a clear and crisp audio quality.
Lighting is important
After the audio quality of the video, the second thing you need to be a bit more attentive to is the lighting for your videos. The reason is that poor lighting is another factor that will make you look amateurish in front of the audience. After watching a couple of videos on YouTube, you yourself can figure out how lighting makes the difference between poor and high-quality videos. This is why make sure to shoot your video under proper lighting if you really want your audience to like it.
If you are on a good budget and can invest in a good lighting kit, go for it without a thought. However, if your budget doesn’t allow it, look for a location that has proper sunlight. In this case, make sure the shadow is not becoming a distracting factor for the audience.
Look friendly with a pleasing smile
Not everyone you see on YouTube is an expert. It’s all about presentation skills. They present themselves really well and make a good impression on people. So, if you also want to look like an expert on your topic, have these skills and present yourself in a good way.
Make sure to talk in a friendly tone and wear a smile on your face throughout your video. Obviously, who would like to see gloomy faces? Right? Also, look convincing and engaging on screen. If you manage to look friendly in your video, things will fall your way even if you don’t have much knowledge on the topic.
Make an attention-grabbing intro
The intro is the gist of any video. If the intro of your video is not engaging, it can never be a crowd-puller. People will click on your video just to close it out because they won’t find anything interesting to stay in. Given this fact, it is very important to pay more attention to the intro part of the video and make it as engaging as you can.
Look professional and energetic at the beginning of the video. Also, talk about the topic clearly so that the audience can figure out what you are going to talk about.
Create catchy titles
Titles are the soul of any YouTube video. So, you must pay extra attention to them and make sure to create engaging and attention-grabbing titles. Before watching your video nobody would know what you have to offer. It’s only the titles that will attract the attention of people. So, dedicate enough time to make them clickbait.
While making them eye-catching, don’t make them irrelevant. Make sure they describe your video perfectly and don’t mislead the audience. Also, make them concise in an easy language.
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Make custom thumbnails
YouTube is a wonderful tool that cuts half of your work and does it for you by itself. Video thumbnails are one of them. If you don’t upload your own thumbnail, YouTube will pick the one for you from your video and put it along with your video. However, this thumbnail is never eye-catching enough to attract people.
This is why don’t be lazy. Create your own custom thumbnail. Make it as attention-grabbing as you can and see the difference. If your thumbnail is really exciting and has something different to grab the eyeballs of people, people will definitely click on it and watch your video.
YouTube is not about just creating video and uploading it. In fact, it is a vast video platform and has a flood of content every minute and every second. You won’t even be able to trace your content in this flood if you are not following the right strategy, which is SEO.
Without SEO (search engine optimization), it is impossible to make yourself noticeable on YouTube. It’s only SEO that helps video creators win the race over others. So, learn SEO tactics and apply them to your video if you want your video to be ranked on the first page.
Pay attention to keywords
Keyword distribution is a part of SEO. When you learn SEO tactics, you will definitely learn how important the keywords are and how you should apply them to a video. Still, you need to pay extra attention to the keywords as they are the backbone of the ranking factor. Here, you don’t need to pay attention just to the keyword distribution but also to the right keyword for the video.
Obviously, as a beginner, you won’t have much knowledge about the keywords, so you can take the help of a tool that will do this work for you. There are a bunch of free tools like Ahrefs keyword explorer that are really good and give you a bunch of keywords for free. Simply, apply these keywords to your video strategically and you’re good to go.
Conclude the video strategically
Once you have done your homework on the intro part of the video and made it compelling enough to draw the audience, focus on the conclusion part. The conclusion of the video is equally important as the intro section because it is actually the call-to-action part. Here, you can ask your viewers politely to subscribe to your channel, visit your site, contact your team, and many more.
Just keep in mind that don’t talk about your channel and site excessively. Else, you would sound like promoting your brand instead of offering worthy content to your audience. The purpose of your video must be to offer something unique and interesting to your audience.
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These are some of the tips that a beginner can follow and amplify their presence on YouTube. If you are also one of them, follow these strategies and take your YouTube videos to reach a whole new level. You don’t have to do something big or time-consuming. Just these small things will make a big difference.