LLYC Welcomes Carlos Andrés Ariza as Managing Director for US Integrated Marketing
LLYC has appointed Carlos Andrés Ariza as its new managing director of integrated marketing for the United States. Ariza transitions to LLYC from Gravity Global, where he held the position of Senior Vice President and Director of Integrated Media.
During his tenure, he meticulously crafted integrated campaigns for high-profile brands, including Nvidia, Intuit, Ford, Honda Powersports, LEGO, and Dole Foods. Within LLYC, Ariza shall spearhead the agency’s digital marketing division, enhancing its competencies in omnichannel media, marketing technology, artificial intelligence, and digital innovation.
In an era where brands necessitate precision, performance, and accountability, his contribution will be pivotal in enhancing our data-driven marketing strategy.
Ariza will harness AI to inform smarter decisions, expedite outcomes, and construct integrated campaigns that not only lead the market but also yield substantial business impacts for our clientele, articulated Luis Manuel Núñez, LLYC’s partner and global managing director of digital marketing.
Avenue Z Elevates Thomas Stern to Chief Revenue Officer
Avenue Z has promoted Thomas Stern to the newly established role of Chief Revenue Officer. Stern, who previously served as Senior Vice President of Client Solutions since June 2023, was instrumental in leading comprehensive strategies across the fintech, healthcare, and private capital sectors.
Prior to joining Avenue Z, Stern worked as head of sales at the technology firm Alethea and was VP of Sales at NewsWhip. In his enhanced capacity, he will oversee revenue strategies and growth initiatives across the company’s performance marketing, public relations, and AI optimization sectors.
This elevation coincides with Avenue Z’s expansion of its New York office. “Thomas has been a transformative force for our enterprise, enhancing client success and effectively accelerating our pipeline,” remarked Jeffrey Herzog, CEO of Avenue Z. “As CRO, he will amplify this momentum across every avenue we engage in.”
IRIS Software Group Appoints Marissa Carlson as Chief Marketing Officer
IRIS Software Group, a provider of software solutions for accountancy, payroll, human resources, and education, has appointed Marissa Carlson as Chief Marketing Officer, effective November 10.
Carlson most recently fulfilled the role of CMO at the healthcare collaboration platform TigerConnect, where she orchestrated go-to-market strategies and strategic brand repositioning. She previously occupied the CMO position at the medical imaging management firm Intelerad.
“Marissa possesses a robust track record in understanding customer dynamics, positioning solutions that provide tangible value, and constructing world-class marketing teams that achieve results,” stated Jason Dies, CEO of IRIS Software Group.
Benchmark Mortgage Welcomes Clay McMurray as Chief Marketing Officer
Benchmark Mortgage, a mortgage lender and brokerage based in Dallas, has enlisted Clay McMurray as its Chief Marketing Officer. McMurray formerly served as Vice President of Marketing at ValuTrac Software and has also held the position of Chief Marketing and Brand Officer at Fairway Independent Mortgage Corp.
At Benchmark Mortgage, he will focus on expanding the company’s national brand presence, targeting both homeowners and mortgage originators, while also supporting its nationwide events.
“Clay brings a foresight-driven approach coupled with a profound understanding of how trust, technology, and brand integrity foster sustainable growth,” remarked Stewart Hunter, founder and CEO of Benchmark Mortgage.
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