Oberalp North America Enhances Marketing Team with New Appointments
Oberalp North America has announced the strategic incorporation of Laurel Walker and Alex Pasmann into its marketing cadre.
Walker assumes the role of Marketing Manager, bringing over ten years of profound expertise accrued within the outdoor and running sectors.
Meanwhile, Pasmann transitions to the position of Marketing Specialist after dedicating three years to the company’s service team, where he adeptly assisted consumers and pivotal dealers across various regions.
The Oberalp Group, a family-operated enterprise headquartered in Bolzano, Italy, boasts a workforce of 1,300 individuals globally.
Its North American subsidiary, stationed in Boulder, CO, oversees sales, marketing, operations, distribution, and customer service for five prestigious mountain brands: DYNAFIT, SALEWA, WILD COUNTRY, EVOLV, and POMOCA.
“At Oberalp, we are cultivating a marketing team poised to propel the sustained growth of our five elite mountain brands,” proclaimed Drew Saunders, General Manager of North America.
Laurel and Alex are remarkable additions, offering a commendable blend of marketing acumen, branding expertise, and a passion for mountain sports coupled with an unwavering commitment to achieving exceptional outcomes.
We eagerly anticipate the influence they will wield in linking our brands and products with our clientele and communities.
With a wealth of over ten years in the outdoor industry, Walker has established a formidable foundation in sports marketing, digital communications, and narrative development.
Her career commenced in specialized run retail, evolving as she collaborated with leading brands such as Altra Running and Vibram.
Her diverse experience encompasses sports marketing management, copywriting, digital marketing, and broader communications.
“I am exhilarated to accept the Marketing Manager position with the Oberalp Group,” expressed Laurel Walker.
“Collaborating with such a stellar team on premier mountain brands in the industry is an aspiration realized. I look forward to elevating our brands to unprecedented heights.”
Pasmann, previously affiliated with Keen Footwear and Faction Skis before joining Oberalp in 2023, brings invaluable experience.
His background in sales, service, and event support has equipped him with a nuanced comprehension of the outdoor market and its customer requirements.
Oberalp has witnessed consistent growth in North America, fueled by heightened demand for premium mountain offerings and a strategic emphasis on brand storytelling, athlete engagement, and retail collaborations.
The integration of Walker and Pasmann signifies the company’s ongoing commitment to nurturing a high-caliber team to sustain this momentum and broaden its influence within essential markets.
“Laurel and Alex introduce a diverse palette of experience encompassing brand strategy, trade and sports marketing, content development, and customer and dealer relations,” noted Loren Morshead, Sales and Marketing Director of Oberalp.
“Our vision is to fortify the market presence of the Oberalp brands, enhance customer engagement, and expedite the company’s expansion into new avenues. Laurel and Alex will be pivotal in realizing these ambitions.”
Source link: Snowindustrynews.com.
