WE-COM Secures SEO Leadership for Bazaar Group’s Homeware Portfolio
The Newcastle-based digital marketing agency WE-COM has been entrusted with the role of leading search engine optimisation for the esteemed Bazaar Group, a fellow North East enterprise, across its diverse array of homeware retail websites.
Having recently marked its inaugural year in operation, the agency will spearhead efforts to enhance the group’s organic search performance throughout the United Kingdom and pivotal European markets in 2026.
Established in 2005, Bazaar Group has evolved from a modest kitchen-table start-up into a robust entity, boasting a turnover of £20 million.
The company has cultivated a leadership position in the manufacturing and e-commerce sectors, particularly with its acclaimed beanbag and soft furnishings brands.
This strategic appointment coincides with Bazaar Group’s transformation into a consumer-facing brand, following a rebranding initiative steered by Chief Brand and Product Officer Beth Hazon.
The newly minted brand, icon, has begun to capture public interest with limited-edition partnerships featuring local icons such as Greggs and Newcastle United Football Club.
Hazon remarked, “WE-COM’s adeptness and strategic vision render them the quintessential partner for this phase of our evolution. They offer the requisite senior expertise and insights necessary to help us achieve our ambitious targets and maximise our new brand’s presence in organic search.”
Tom Etherington, the founder of WE-COM, expressed enthusiasm about collaborating with Bazaar Group during this pivotal and ambitious juncture in their trajectory.
He noted, “They represent an exceptional success story for the North East, and the challenges presented in this brief are ones we eagerly anticipate tackling.”
WE-COM specialises in empowering e-commerce brands to concentrate on the elements that fundamentally drive growth, deploying experts precisely when and where they are needed across organic and paid search, social media, email outreach, and beyond.
Based in Newcastle-upon-Tyne and founded by the seasoned agency leader Etherington, the agency is already collaborating with esteemed clients in the e-commerce landscape, including Bazaar Group and equestrian specialist Harry Hall.
Previously, Etherington held the position of Managing Director at Evolved Search, where he elevated the agency to unprecedented heights. He has collaborated with notable clients such as ScS, Mattress Online, BYD, and Marks Electrical.
Additionally, industry stalwart James Mechan, formerly of Dentsu and HOME, joined WE-COM in early 2025 and now serves as both a shareholder and co-director.
Source link: Prolificnorth.co.uk.
