The year 2014 saw a huge surge in eCommerce revenues across the globe. According to a report by Forrester, 2015 will be no different wherein eCommerce revenues will continue to grow as new brands enter into the global road-map and execute new strategies. New businesses are offering creative products and services to win the eCommerce game. The online buying behavior of shoppers has continued to evolve and present new opportunities for marketers. This certainly is a challenging industry to be in but nonetheless exciting. Here are the top 5 eCommerce predictions that will govern the latter half of the 2015.
1. Faster and efficient A/B testing
eCommerce has evolves faster than we expected. The growing smart phone usage has been leading to huge traffic and conversions. With competition ever increasing, established sellers willing to stay on top are bringing out mobile platforms that facilitate personalization and better user experience. Big brands like Dyno.io are taking help of efficient A/B testing platforms like Optimizely and Experiment Engine. CRO optimization and personalization is no longer limited to the large firms. Even startups and small businesses are finding it easier to earn their chunk of the market with well tested and personalized online selling platforms. Mobile apps market is growing bigger and soon every business on the planet will sell services and products through apps. Regular experiments are necessary to identify the strong areas of your eCommerce business.
2. More focus on mobility
3. Drones for product delivery
It’s a matter of time when drones and quad copters will be implemented into the eCommerce delivery process. When it happens, it will be revolutionizing the way people shop. We are at a point in time when a niche hobby is becoming a global pursuit and making global headlines. Amazon is already close to this innovative delivery process. This will make the shipping faster and easier.
4. Richer customer experience
5. Wearable technology
Apple watch was the first but several others are already following suit. eCommerce businesses and retailers need to come up with features that can be integrated into wearable technology with “glanceable features”. It will be quite exciting to see what changes this technology brings in the eCommerce market. Wearable technology will soon replace the desktops and larger screen devices.
eCommerce Predictions :: Conclusion
This article is written by Michael Thomas. He is working as a Marketing Manager at Vebology, a company which provides eCommerce solutions. Apart from writing, he likes to share growth hacking tips to help small businesses in achieving their goals.